SEO Content Strategy
Optimized for Search but Written for People

Informed Content Strategy with Your People in Mind

We combine the best practices of content marketing and advertising with a nuanced understanding of your target audience and how they search. Our content is designed to be as savvy as the users who engage with it and as smart as the search engines they use to find it. Whatever content strategy that will help you reach your business goals, we carefully tailor our marketing efforts to your unique industry and market. Whether you’re a major entrepreneur or a small business owner, the base of our content marketing efforts never change and always center on creating premium content for the people you care about most.

Optimized Copy that Search Engines Love

Using our proprietary software, we optimize each piece of content through keyword research and metrics. Regardless of the type of content — landing pages, blog posts, infographics, or social media shares — we merge the art of copywriting with the math of SEO. Our innovative software can transform the basics of any creative copy into strategic, readable, and optimized content. No matter how niche your customer market or vertical, our tools pinpoint the right keywords that will help create organic traffic and propel you up the search results.

An Editorial Engine that Runs on Relevance

Our 50-person editorial team is comprised of the best writers in both the marketing and SEO industries. Whether blog posts, visual content, or the most technical of ebooks and infographics, our content creators know how to craft content that lands. Our writers are expert researchers who learn the intricacies of your niche, what valuable information leading publishers and thinkers in your field want, and the best way to get relevant content to the right people. We focus on marquee and premiere publications with high domain authority, because we know they will be trusted by your potential customers and will elevate your brand’s expertise and influence.

Consistent Content, Again and Again

Our content marketing strategy begins and ends with quality content, but it’s steady content creation that will ultimately compel your audience to take profitable customer action. In addition to producing search-friendly, keyword-targeted copy, our content marketers strive to increase the frequency and longevity of your textual and visual content so it drives more traffic for longer periods of time. Whether a one-month or six-month campaign, we’ll map out a strategic content calendar that keeps a stream of quality content flowing for your people. We know what it takes to hike you up the SERPs, so let us do the leg work. You sit back and enjoy the view from the top.

What is content marketing?

Content marketing is an advertising strategy that provides valuable, free content in an effort to earn customers’ trust and build brand authority over time. Examples of content can range from social media posts, newsletters, video content, blog posts and podcasts, but they all serve to enrich the users’ knowledge and understanding. Traditional forms of advertising are often disruptive and don’t consider the immediate needs or interests of the target audience. With smartphones, users are always searching for new content that speaks to their interests and tastes. When they discover a brand that consistently produces useful and relevant content, they are more likely to trust that same brand when it comes time to make a purchasing decision.

Case Study

The Client:

A new fintech company with minimal brand awareness and lack of engaging content across their website and social media platforms.

The Challenge:

Jumpstart traffic to their website and social media pages in an already crowded market with high barriers to entry.

The Method:

Our writers optimized the content of the existing website copy and created additional landing pages to target keywords. In addition to a revamped website, our content marketers formulated a comprehensive editorial calendar of copy optimized, industry-specific content to drive more traffic to the client’s blog and social media platforms.

The Results:
Increase in Organic Traffic
New Social Media Followers
New Click Organic Traffic

The content linkgraph created for us was high-quality and always right for our target audience. It's done wonders for our brand awareness.

Ashley T.
What's the difference between content marketing and traditional marketing?
The philosophy behind traditional marketing is to interrupt consumers' experience with information about products or services.

But users aren't always ready to make a purchase decision!

In contrast, content marketing focuses on building up the authority of your brand over time by meeting the user’s desire for more pieces of content. In the long run, those same users who regularly visit your site for great content will likely return when they are ready to become new customers.
Why should I focus on content more than my product/services?
The average person now spends 3 hours a day on their smartphones. What are they searching for? Content! Although your long term goal is to attract buyers, the best way to draw traffic to your site is by using content. Users are already looking for it, so why not provide them the opportunity, whether through blog content or well-designed landing pages, to engage with yours?
I'm skeptical. Isn't content marketing just a trend?
Content marketing efforts are increasingly becoming the most important advertising strategy for any brand. For most consumers, traditional marketing is still perceived as disruptive and inconvenient, feelings you don't want associated with your brand name. 

Does my campaign include social media posts?
If you feel our content marketers can help improve content for your social media sites, we have full social media advertising services to help you develop great content and a more comprehensive strategy for your paid advertisements.
What if my site doesn’t have a blog?
Although blog posts are a great way to provide valuable free content to your users and establish your brand as an authority, it is not the only example of content marketing! Enhancing the content of your landing pages through copy optimization, increased visual content, or better ui/ux design can be a great first step in any content marketing strategy. We also do landing page design and can help you get your site in top shape!
Can I write my own content?
Absolutely! Your copywriters and content creators have full access to our copy optimizer in your customer dashboard. You can use it to draft copy for landing pages, blog posts, email newsletters, or other content types. Talk to one of our SEO experts if you need guidance on how to incorporate our free SEO tools in your content marketing strategy.
Can I talk to a content marketing expert?
We'd love to talk with you! Reach out to us at (929)-377-1035 or schedule a quick consultation. If you're a current customer, schedule a content marketing consultation through your customer dashboard.
How long are your campaigns?
All of our content marketing campaigns are month-to-month and designed with your needs in mind. You can end your content marketing strategy at any time or put your campaign on pause. We want to earn your confidence and therefore don't require long-term commitments or contracts!
I’m new to content marketing. Can you help?
Yes! We have a variety of blog posts that address content marketing strategy and can help you get started with thinking about how content marketing might help your brand.
What other SEO services do you offer?
We are a full service SEO agency and offer a variety of SEO services and SEO tools.