What Is Domain Authority (DA)?
DA is a score created by Moz to predict website rankings on search engine results pages (SERPs). Scores range from 1-100, with higher scores indicating a higher chance of a good ranking. There are many major factors that go into determining a DA score including the number of high-quality backlinks, quality internal links, the number of unique referring domains, and the overall moz domain authority of said domains. Generally speaking, getting backlinks from websites with high moz domain authority is strongly connected to building your own site’s DA.
Google is generally seen as the dominant search engine, meaning its ranking will be one of the most important SEO metrics for any site. Google will use an algorithm or a collection of algorithms to make decisions about its rankings. It’s important to note that DA is not used a direct metric to determine their SERPs.
What Is Page Authority (PA)?
Page authority refers to the likelihood of a specific webpage ranking in search results, or the authority of an individual page. Like a site’s overall domain authority score, PA is measured from 1-100, with higher scores meaning pages are more likely to rank higher in search engine results. Also, similar to DA, PA is determined by a variety of page SEO metrics that help Moz’s machine-learning algorithms to compare the page to thousands of other search results to produce a moz rank. It must be noted that when determining PA, Moz does not take on-page SEO elements such as keyword use or content optimizations into account.
Domain authority is determined on a logarithmic scale, meaning that individual domain metrics don’t necessarily increase or decrease the score equally. Rather, more important metrics will have a more noticeable effect whereas less important ones will have a less noticeable impact. Brand new domains start with a DA of 1, and due to these logarithmic calculations, it’s much easier to increase a lower domain authority score than it is to increase a high one.
Typically, sites with a high-volume of quality backlinks and high external link popularity will have top end DA scores, whereas new sites or those of smaller businesses with fewer links will be on the lower end. Each website’s DA can be affected by the other sites it is associated with. It’s crucial to remember, however, that domain authority is more of a comparable metric of a site’s quality rather than an absolute one. The internet is a near-infinite resource, and it’s impossible to be in competition with the entire web at once. Instead, it’s important to look at your direct competitors within your site’s niche and aim to have a higher DA than their sites. You only need to outdo your competition to enjoy higher overall rankings.
The Bulk DA Checker
The bulk domain authority checker tool allows you to check the authority of different domains. It’s a popular tool for SEO professionals focused on link building, often considered the most challenging part of the job. It allows you to check the domain and page authorities of outside sources and link urls so you can determine how much link equity would be transferred if the outside source were to link to your site or vice versa. This can help you find good websites and backlinks to be associated with to improve your link profile while also avoiding low quality sites and bad links.
How to use a Bulk DA Checker?
This bulk domain authority checker tool is a useful SEO tool that allows you to determine how authoritative different websites are. It’s a popular tool for search engine optimization professionals focused on link building. The authority scores for domain and page authority signify how much link equity would be transferred from a “do-follow” outlink from a specific site or page if it linked to your site. Increasing domain authority through building links has been quantitatively shown to improve your site’s ability to rank well in search engines for your content/keywords. The Moz Trust and Moz Spam Score metrics tend to be less meaningful when you study larger website datasets, but on occasion can help you spot and avoid low-quality websites.
Why did we build the Bulk DA Checker?
We used practically every domain authority checker tool we could find to quickly check the authority of multiple URLs at the same time. But when checking each url of the website, we frequently experienced tools breaking, running slowly, or we faced other difficulties. We integrated our systems with the Moz API so we could analyze our database of millions of domains programmatically. We’ve built a variety of SEO tools for our clients including link analyzers, rankings checkers, website authority monitors, chrome extensions, and others. We are offering this completely free website authority checker to help you check your link popularity as well. Happy DA/PA checking!
Influencing Domain Authority
It is difficult to influence DA directly because the score is impacted by an aggregate of various metrics and link data. This was done intentionally as an effort to simulate the vast amount of factors Google takes into account when determining its rankings. While it’s true that DA and PA do not directly impact Google rankings, they are useful as proxies to help us understand what Google sees when evaluating a page. The most reliable way to improve your DA and PA scores is to simply improve your overall SEO efforts. Most importantly, you’ll need to work on building a healthy link profile from well-linked pages that have strong social signals.
Link Building Strategy
While this may seem overly simplified, you really only need one link-building strategy, and that is to create high-quality content that is link worthy. For certain websites, this can mean creating long articles with quality internal links, viral-ready video content, or interactive materials, but this doesn’t have to be the case. Some sites are able to gain quality links from tools they create or from services they provide. It all depends on your goals and your niche. You can think of your strategy as your overall goal for link building, and you’ll get there by employing various tactics.
Outreach is an essential component to any successful SEO effort, and it’s essentially just introducing others in your niche to your content. This may be traditional material, such as blogs or articles, that others will enjoy because of the quality of the content, or by posting content to social media. This should be something unique that you offer, or that you can at least do better than any competitor. There’s a chance that it may not be “content” at all—you may be offering a service, showing a product, or even profiling a personality. It’s anything that can be worthy of a link and/or a share on social media. The more social shares you have, the stronger your sites social signals are, offering you more chances to increase your traffic. If you’re struggling to find people or sites to reach out to, you might search for those who mention your keywords in their content or sites who already link to content or services similar to those you provide.
Guest blogging is another old trick for link building. This is essentially where you write some content for another web page in your niche and you link to yourself in order to increase your own web traffic. A potential downside to this tactic is that it’s so common, but you may be surprised what opportunities you can uncover if you pitch to similar sites even if they don’t explicitly state they accept guest bloggers.
Optimize Your Site
Of course, you can’t expect to maintain web traffic or find good link building opportunities if you aren’t doing a good job of optimizing your site for the best possible experience. While it’s always great to have quality content and good links from different domain names, these efforts won’t mean much if you aren’t offering a great user experience. It’s important to make sure your content is optimized for all users, which will generally mean having two separate sites—one for desktop and laptop users and one for mobile users. Considering that over half of web traffic these days is from mobile devices, having a site that’s inconvenient for mobile users can absolutely destroy your chances at success. You might also program your site to send a notification to interested users when you have more relevant content for them.
With digital assistants and smart devices continuing to rise in popularity, it’s also important to optimize your content for voice search. Some experts are estimating radical increases in voice search in the coming years, so metrics like Alexa rank may become just as important as the Moz rank over a short passage of time. To raise voice rankings, you’ll want to have some content that prioritizes natural language over keywords, as voice search is much more conversational. This also means you’ll need to have some content that doesn’t get too technical, as you’ll need to at least partially appeal to a vast audience, regardless of target audience. Since voice search often involves searching the local area, you’ll likely want to put a greater focus on local SEO efforts, as well.
Why Isn’t Domain Authority A Perfect Indicator?
As previously mentioned, DA shouldn’t be seen as an absolute measure of your site’s quality. It’s simply a way to understand what Google and other search engines are seeing when they look at a website. All Moz rank and Moz trust metrics are fallible, as is Alexa rank. Moz’s DA calculations are limited by its ability to fully index the web as fast as Google does. Moz’s calculations of website authority also don’t dampen the value of links coming from comment spam or other potential bad links. Your website’s authority is best seen as a way to look at how your site stacks up to your competition and as a window into ways to improve.