Link Building is a content marketing strategy that can help you reach your target audiences. It improves your search rankings and expands your web presence. Picture your website like a resume for your business — links from other sites are like references. The better your references, the more trust search engines will have for your site, and the higher it will rank in organic search.
You provide value. In the case of digital marketing, this means creating great content that is engaging, informative, helpful, or funny. The #1 ranking factor in organic search is the number of unique referring domains in a backlink profile. Effective link building campaigns improve your ranking signals, improve search rankings, and increase organic traffic. Our advanced link building strategies come from a decade of experience in online marketing and successful link acquisition for hundreds of agencies and brands.
DA is a metric for how authoritative a website is considered by Search Engines. LinkGraph also considers additional signals like Traffic, Topical Relevance, Content Uniqueness, Trust Flow, and Citation Flow to create a more holistic analysis of a site.
The higher the DA and other quality signals of a site, the more likely a reference (do-follow backlink) from that site to yours is to increase your rankings.
For budgets and needs beyond what’s listed below, please schedule a call with one of our award-winning SEO experts! We’re looking forward to improving your rankings and revenue.
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We have the highest-powered links in the business, where most SEO agencies cap out at DA 40, we specialize in DA 60-90+, meaning better quality links backed by more authority.
We improve your site authority through high-quality content that we create and pitch to reputable publications. Every link we place is pitched to publishers organically in an original piece of content (article, blog post, press release, etc) which is fully indexed and shows up in the search results.
Our unique, high-quality content is drafted specifically to provide contextual relevance to the anchor text linking to your website and written to fit the unique audiences and stylistic guidelines of each publication we target. Earning quality links requires the highest-quality content, so ours includes rich media like photos, gifs, and videos to be engaging with readers and valuable to publishers. It is also SEO optimized to be authoritative and high-performing in search.
While many inbound link vendors will focus on guest posting, we’ve worked hard to build a number of direct relationships with marquee publishers. The majority of our content placements appear fully organic (without sponsored tags or guest post attribution). This editorial-driven strategy allows us to earn topically relevant links that improve your site’s search rankings.
Talk to a specialistIn the world of SEO, there is only one right way to do link building . But some SEO companies employ questionable strategies, advertising blogger outreach that only earns low-quality inbound links that don’t improve a site’s authority or drive organic traffic for the long-term. Over the years, search engine algorithms have become increasingly complex. Google now recognizes any type of unnatural link building tactics and penalizes sites that appear to participate in backlink manipulation.
For this reason, some businesses hesitate to pursue link building because they have been impacted by some of these low-quality options in the past. But white-hat link building, at its core, is a content marketing strategy. When done correctly, it can build your site authority, improve keyword rankings, and drive organic traffic for years to come. Yes, Google penalizes bad links, but it also rewards sites for high-quality links that appear in original, engaging, and useful content.
At LinkGraph, we do link building the right way, through 100% organic outreach to earn you editorial links in the most authoritative publications. Our custom link building strategy means we get you high-quality backlinks on real websites that have relevance to your industry and active audience engagement. Whether you’re a small business or an enterprise-level organization, white-hat link building is one of the most effective ways to grow your site visibility and increase your market share.
We have high standards for the sites that we target for outreach campaigns and backlink building. They must have strong SEO metrics themselves, including organic traffic, site authority, trust flow, and social media engagement. More brands are choosing our agency because we are the best source for reputable, high-quality links that build your reputation in the eyes of users and search engines.
Domain Authority (DA) is a metric for how authoritative a website is considered by Search Engines. The higher the DA of a site, the more likely a reference (dofollow backlink) from that site to yours is to increase your SERP.
We offer self-serve link building products through DA 50+, for link building over DA 60 please see managed campaigns or speak with a link building expert from our team.
There are really two strategies: branded anchors, and search or keyword anchors.
Branded anchors will help increase your web presence (when someone searches your brand, you’ll pop up in articles all across the internet). Branded anchors usually point back to your home page and help raise the overall DA and visibility of your site.
Keyword anchors are terms that a user is likely to search for in Google when they are looking for a site, products, or services like yours. The more specific the search term, the more likely the user is to convert when they hit your site. For example, a used car dealership in downtown Atlanta is much more likely to see conversions for “used cars in downtown Atlanta” than they are for “where to buy a used car?”
Remember to be thoughtful about the amount of exact match anchor text in your backlink profile. Google’s algorithm updates (Penguin, Hummingbird, etc) targeted sites with a high percentage of exact match anchor text (70%+), causing them to lose rankings in search or get penalized in extreme cases.
Yes, unless specifically requested, all of our services are “dofollow” by default.
That being said, nofollow links have an important role to play in your link profile and you’re branding. In fact, coming in 2020 Google will be starting to treat nofollow links as a “hint” when it comes to your link profile.
If you’re interested in nofollow links we can help grow this part of your back link profile through PR-style campaigns.
Yes, we are capable of handling technical writing, niche topics, e-commerce sites, product pages, and restricted industries.
White hat link building is all about writing relevant content that will be useful to readers, and then pitching that content to RELEVANT publications.
We have never had an issue placing content for hyper technical clients, adwords-restricted clients, or any other business.
Broken link building is a great strategy, and if requested we can help you with a broken link building push.
However, none of our standard link building services or packages include broken link building. We’re primarily an editorial-focused link building company. We’ve seen over and over again that the greatest impact for clients comes from offsite content marketing.
Yes, all of our link building campaigns are 100% white-hat! We only engage in outreach with publishers that exceed our strict quality score KPIs.
Spammy links or “black hat links” from low-quality sites are easy to identify based on several metrics, including the publisher’s trust flow, organic traffic, backlink profile, and outbound link profile.
Low quality link building methods like blog commenting, duplicate content syndication/article spinning, and cloaking can all result in a manual penalty from Google, specifically Google’s Penguin algorithm.
We’ve helped websites in need of toxic backlink remediation from such link schemes recover their website rankings from black hat link building campaigns and negative SEO attacks that caused them to lose search rankings. If you need help recovering from a penalty, please get in touch with us.
There’s really no magic, it’s a lot of outreach, and a lot of rejection. Here’s our publisher outreach email stats from December 2018:
We have most content published in 30 days or less.
Occasionally for niche sites it can take a little longer to build links if we haven’t developed any publication relationships in that sector before and don’t have visibility into upcoming editorial calendars – but we’ve got the process down to a science and after tens of thousands of placements, we have yet to be unable to deliver for a client.
Our outreach team specializes in building relationships with publishers, and know how to craft compelling pitch statements. We also have extensive details on the stylistic guidelines for each publication, the topics they’re interested in, and the best contact for pitches.
When it comes to link placement, our team gets to “yes” faster. When we craft content, we make sure it meets the quality and style standards of each publication prior to submitting a pitch. We also regularly pitch with a full piece, and a secondary list of ideas. This both simplifies the pitch process, and reduces time-to-publication, as editorial teams rarely need to do a heavy edit on our content.
We’ve worked in many niches and successfully pitched for thousands of clients. This is our process:
Longer campaigns allow us better options for pitching higher-authority publications, that may take longer to agree on a pitch.
We have strong, long-established relationships with many marquee publishers. Any target site for our link building campaigns must have the domain authority, contextual relevance, and active user engagement to actually benefit your backlink profile. For every niche blog we target, we tailor content to fit the style and voice of the target publication. The majority of our links appear in content, along with other internal links the webmaster finds necessary, and will always appear naturally with relevant anchor text. Any blogger outreach we do is only to the highest-quality blogs that have relevance to our clients’ industries.
Linkgraph pitches full articles to 3rd party websites, blogs, publications, influencers, and more!
You can expect a 600-1200 word article with a contextual link, published on a content-relevant publication, with an image. These are articles you can be proud to have show up in search. The articles we place are also at a calibur that you can happily show your clients, if you’re looking for a white-label provider
Your link placement will always be positioned positively within each article with pitch, and best of all – your links are permanent!
Real organic link placement services will never, EVER, charge you a monthly fee to keep links up. Link “rental” is a hallmark of PBNs and shady guest posting sites. Link placements are worth more if they appear native to the site without guest post attribution, or sponsored tags.
No. It’s much more efficient for us to write content which is already stylistically matched to the target publications. If you want to put effort in a link building push, it’s more helpful for you to focus on:
We guarantee that your business will always be positioned positively, and that we will have agreed upon the anchors with you ahead of time. However, we do not offer offsite content review within our regular price point or 30-day turnaround time frames.
Content is frequently tweaked for each publication we pitch to, and often goes through a rapid editing process with the editorial team of the target publication. Allowing for client review and approval would mean missing publication windows in the fast-paced editorial world.
If you absolutely must review content for approval, check out our managed SEO campaigns. When we’re able to plan for editorial calendars a few months out we have more room to craft and review content collaboratively with our clients who work with us more regularly.
Yes! If you’re curious, reach out via email ([email protected]), or talk to our chatbot and request samples – we’ll send you examples relevant to your business.
If a publication goes out of business within the first year of us placing content for you, we’ll replace the link.
If content is removed from a site for any reason and your hyperlink is broken, we’ll replace the link.
The publishers we work with are independent from our company so they do have the authority to make changes to their sites, but if anything ever goes wrong we’ll make it right. No worries!
Absolutely, feel free to reach out to us via our phone number (929) 377-1035 (or schedule a quick consultation) and speak to someone live.
If you’re a current customer you can book a meeting with an SEO advisor or account manager directly through your dashboard.
When you place an order with LinkGraph one of our search experts will review your site, backlink profile, and order. They can then advise you on how to maximize return based on your goal(s) and budget. Their job is to make your campaign as successful as possible so that you keep working with our team!
When you’re just starting out, it’s usually easier to get published if you use your brand name, website URL, or generic anchor text.
After you’ve built up some authority, and relative content on your website, then you can begin expanding into using commercial keywords as anchor text. But a lot of publications that will take content from less-known sources have guidelines that restrict hyperlink anchor text to naked URLs or brand names.
One of our SEO experts will need to check your backlink profile to make sure that the amount you are interested in acquiring, doesn’t throw off the balance/distribution of your link profile enough to risk a manual penalty.
The goal of link building should be to create equity for your site that lasts over time. SEO should be treated as an investment, and we want to make sure clients new to SEO are investing wisely.
If your site is newer we can do some high-DA outreach work for your business, but our team would recommend a broader outreach campaign to build up your overall authority and online presence first. Then when we reach out to more authoritative publications, and they look up your company – there’s more of a footprint for them to find.
The best link building services companies do:
They DON’T:
Yes! We have a variety of SEO knowledge resources on our blog, including:
Contact an Account Manager to learn more about the SEO training classes we offer on the advanced SEO strategies we have pioneered.
LinkGraph offers a variety of SEO services as well as free SEO tools, and all of our strategies white hat!
At LinkGraph, we have a library of free ebooks designed to help you grow your knowledge in all areas of the world of seo. Whether you want to learn about white-hat link building tactics, the SEO power of internal links, or what makes for a reputable, high-quality link, our ebooks can help you expand your comprehension on a variety of SEO topics.
We release new eBooks every month, so look for our email updates or press releases to see what content area we explore next. Our learning center is meant to be a helpful resource for any individual who wants to expand their SEO education and take a more active role in growing their traffic, online presence, and search engine performance. Our SEO experts are also always willing to chat.
