Link Building Services
Powerful Links, Compelling Content
We have the highest-powered links in the business, where most SEO companies cap out at DA 40, we go up to DA 90.
Every high-quality link we place is pitched to publishers organically in an original piece of content (article, blog post, press release, etc). Our unique high-quality content is drafted specifically to provide contextual relevance to the anchor text linking to your website, and written to fit the audience and stylistic guidelines of the publications we’re targeting. We run our link building tactics and publisher outreach at scale, allowing us to consistently acquire high-quality links.
While many SEO companies will focus on guest blogging, we’ve worked hard to build a number of direct relationships with marquee publishers so that the majority of our content placements appear fully organic (without sponsored tags or guest post attribution). Our editorial link building strategy allows us to attract links that send the most topically relevant link juice from these publishers to your domain, pushing you higher in the rankings and increasing traffic to your site.
How Link Building Works
Tell us your website and the search keywords you’re hoping to target.
Our SEO expert link builders will review your order and reach out if they have a suggestion for optimization, then handoff your placement requests to our editorial team for ideation.
Our editorial team will complete content creation and then pitch content until it’s accepted by a publication, and ultimately goes live.
As a LinkGraph client you will have full visibility into your campaign through your customer dashboard, and check the status of each link in your order in real-time. Our dashboard also includes tools to help you track changes to your keyword rankings, run a backlink analysis, view domain metrics for your links, and allows you to download unbranded CSVs for white labeled reporting.
Domain Authority (DA) is a metric that predicts how likely a site is to rank in the search results, or how authoritative the site is in the eyes of search engines. The higher the DA of a site, the more likely a reference (dofollow backlink) from that site to yours is to increase your SERP. We offer self-serve link building products through DA 50+, for link building over DA 60 please see managed campaigns.
Frequently Asked Link Building Questions
Can I buy links, but you choose the anchor text?
Sure, just check the “choose for me” box and we’ll do the keyword research for you.
What should I pick for keywords?
There are really two strategies: branded anchors, and search or keyword anchors. Branded anchors will help increase your web presence (when someone searches your brand, you’ll pop up in articles all across the internet). Branded anchors usually point back to your home page and help raise the overall DA and visibility of your site.Search or keyword anchors are terms that a user is likely to search for in google when they are looking for a site, products, or services like yours. The more specific the search term, the more likely the user is to convert when they hit your site. For example a used car dealership in downtown atlanta is much more likely to see conversions for “used cards in downtown atlanta” than they are for “where to buy a used car?”
Remember to be thoughtful about the amount of exact match anchor text in your backlink profile. Google’s algorithm updates (Penguin, Hummingbird, etc) targeted sites with a high percentage of exact match anchor text (70%+), causing them to lose rankings in search or get penalized in extreme cases.
Do you work with companies in XYZ niche?
Yes, we are capable of handling technical writing, niche topics, e-commerce sites, product pages, and restricted industries.
What is Domain Authority (DA)?
Domain Authority is a scale from 1-100 that rates the likelihood of a website have a high search engine results position (SERP).
Can I buy more DA50+ links than you allow in the slider?
Yes. However, one of our SEO experts will check your backlink profile first to make sure that you don’t throw the balance/distribution of your backlink profile enough to risk a manual penalty. The goal of link building should be to create equity for your site that lasts over time. SEO should be treated as an investment, we want to make sure clients new to SEO are investing wisely.
What happens if content you placed disappears?
If a publication goes out of business within the first year of us placing content for you, we’ll replace the link. If content is removed from a site for any reason and your link is broken, we’ll replace the link. The publishers we work with are independent from our company so they do have the authority to make changes to their sites, but if anything ever goes wonky we’ll make it right. No worries.
What is the delivery time?
We have most content published in 30 days or less. Occasionally for niche sites it can take a little longer to build links if we haven’t developed any publication relationships in that sector before and don’t have visibility into upcoming editorial calendars – but we’ve got the process down to a science and after tens of thousands of placements, we have yet to be unable to deliver for a client. Our outreach team specializes in building relationships with publishers through high-quality content and trust.
What if I write my own content, will that reduce the cost?
Nope, it’s actually far more efficient for us to write content already stylistically matched to our target publications. Instead, it’s more helpful for you to focus on:
- link reclamation / broken link building by setting up redirects for any broken links pointing to your web pages
- improving internal linking to your important landing pages
- disavowing bad links in your backlink profile can also help improve your rankings
- create new high-quality linkable assets and build resources that we can use for link building and increase your ability to earn links. We can also create high-quality onsite content for you.
- focus on improving important onpage SEO / technical SEO like content quality, SEO tags, page speed, and schema.org markup
Can I review the content before it goes live?
We guarantee that your placement will always be positioned positively, but the products on this page are not eligible for content review or approval prior to publication. Content is frequently tweaked for each publication we pitch to, and often goes through a rapid editing process with the editorial team of the target publication. Allowing for client review and approval would mean missing publication windows in the fast-paced editorial world.
If you absolutely must review content for approval, check out our managed SEO campaigns. When we’re able to plan for editorial calendars a few months out we have more room to craft and review content collaboratively with our clients who work with us more regularly.
What will published content look like?
Request samples (we’ll send over relevant examples).
Do you have any other helpful beginners guides to SEO, SEO trainings, and other SEO advice?
Yes! We have a variety of SEO knowledge resources on our blog, including:
- SEO 101 Guide
- Beginners Keywords 101 Guide
- On-site Content 101 Guide
- A primer on preparing your site for link building
Contact an Account Manager to learn more about the SEO training classes we offer on the advanced SEO strategies we have pioneered.
Are your strategies “white hat link building”?
Yes, all of our link building campaigns are 100% white-hat! We only engage in outreach with publishers that exceed our strict quality score KPIs.
Spammy links or “black hat links” from low-quality sites are easy to identify based on several metrics, including the publisher’s trust flow, organic traffic, backlink profile, and outlinking profile. Low quality link building methods like blog commenting, duplicate content syndication/article spinning, and cloaking can all result in a manual penalty from Google, specifically Google’s Penguin algorithm. We’ve helped websites in need of toxic backlink remediation from such link schemes recover their website rankings from black hat link building campaigns and negative SEO attacks that caused them to lose search rankings. If you need help recovering from a penalty, please get in touch with us.
What is your philosophy on “follow” vs. “nofollow links”?
Google has made clear that it only considers “follow” links to your site for ranking purposes. As such, we only target publishers that provide dofollow links, not nofollow links.
How do you form relationships with publishers?
There’s really no magic, it’s a lot of outreach, and a lot of rejection. Here’s our new
publisher outreach email stats from December 2018:
- 293 new publishers contacted
- 51% reply rate
- 522 emails sent!
- 112 new publisher relationships formed.