Link Building Services
White Hat Link Building, Compelling Content
How Link Building Works
Tell us your website and the search keywords you’re hoping to target.
Our SEO expert link builders will review your order and reach out if they have a suggestion for optimization, then handoff your placement requests to our editorial team for ideation.
Our editorial team will complete content creation and then pitch content until it’s accepted by a publication, and ultimately goes live.
As a LinkGraph client you will have full visibility into your campaign through your customer dashboard, and check the status of each link in your order in real-time. Our dashboard also includes tools to help you track changes to your keyword rankings, run a backlink analysis, view domain metrics for your links, and allows you to download unbranded CSVs for white labeled reporting.
Link Building Pricing
Domain Authority (DA) is a metric that predicts how likely a site is to rank in the search results, or how authoritative the site is in the eyes of search engines.
The higher the DA of a site, the more likely a reference (dofollow backlink) from that site to yours is to increase your SERP. We offer self-serve link building products through DA 50+, for link building over DA 60 please see managed campaigns.
What is Domain Authority (DA)?
Domain Authority is a Metric, created and maintained by Moz, that rates the likelihood of a website have a high search engine results position (SERP) on a scale from 1-100.
Do you follow white hat link building practices?
Yes, all of our link building campaigns are 100% white-hat! We only engage in outreach with publishers that exceed our strict quality score KPIs.
Spammy links or “black hat links” from low-quality sites are easy to identify based on several metrics, including the publisher’s trust flow, organic traffic, backlink profile, and outbound link profile.
Low quality link building methods like blog commenting, duplicate content syndication/article spinning, and cloaking can all result in a manual penalty from Google, specifically Google’s Penguin algorithm.
We’ve helped websites in need of toxic backlink remediation from such link schemes recover their website rankings from black hat link building campaigns and negative SEO attacks that caused them to lose search rankings. If you need help recovering from a penalty, please get in touch with us.
Can I review the content before it goes live?
We guarantee that your business will always be positioned positively, and that we will have agreed upon the anchors with you ahead of time. However, we do not offer offsite content review within our regular price point or 30-day turnaround time frames.
Content is frequently tweaked for each publication we pitch to, and often goes through a rapid editing process with the editorial team of the target publication. Allowing for client review and approval would mean missing publication windows in the fast-paced editorial world.
If you absolutely must review content for approval, check out our managed SEO campaigns. When we’re able to plan for editorial calendars a few months out we have more room to craft and review content collaboratively with our clients who work with us more regularly.
Can I write the content, and you do the pitching?
No. It’s much more efficient for us to write content which is already stylistically matched to the target publications. If you want to put effort in a link building push, it’s more helpful for you to focus on:
- link reclamation / broken link building by setting up redirects for any broken links pointing to your web pages
- improving internal linking to your important landing pages
- disavowing bad links in your backlink profile
- creating new high-quality linkable assets and build resources that we can use for link building and increase your ability to earn links. We can also create high-quality on-page SEO content for you.
- focusing on improving important on-page SEO / technical SEO like content quality, SEO tags, page speed, and schema.org markup
Can I see samples of your articles?
Yes! If you’re curious, reach out via email ([email protected]), or talk to our chatbot and request samples – we’ll send you examples relevant to your business.
Are your links nofollow or nofollow?
Unless specifically requested, all of our services are “dofollow” by default.
That being said, nofollow links have an important role to play in your backlink profile and you’re branding.
In fact, coming in 2020 Google will be starting to treat nofollow links as a “hint” when it comes to your backlink profile.
What happens if content you placed disappears?
If a publication goes out of business within the first year of us placing content for you, we’ll replace the link.
If content is removed from a site for any reason and your link is broken, we’ll replace the link.
The publishers we work with are independent from our company so they do have the authority to make changes to their sites, but if anything ever goes wrong we’ll make it right. No worries!
How long does it take you to build backlinks?
We have most content published in 30 days or less.
Occasionally for niche sites it can take a little longer to build links if we haven’t developed any publication relationships in that sector before and don’t have visibility into upcoming editorial calendars – but we’ve got the process down to a science and after tens of thousands of placements, we have yet to be unable to deliver for a client.
Our outreach team specializes in building relationships with publishers through high-quality content and consistency in the quality of what we pitch.
Can you do link building for restricted industries?
Yes, we are capable of handling technical writing, niche topics, e-commerce sites, product pages, and restricted industries.
White hat link building is all about writing relevant content that will be useful to readers, and then pitching that content to RELEVANT publications.
We have never had an issue placing content for hyper technical clients, adwords-restricted clients, or any other business.
What kind of anchor text can I use?
There are really two strategies: branded anchors, and search or keyword anchors.
- Branded anchors will help increase your web presence (when someone searches your brand, you’ll pop up in articles all across the internet). Branded anchors usually point back to your home page and help raise the overall DA and visibility of your site.
- Keyword anchors are terms that a user is likely to search for in Google when they are looking for a site, products, or services like yours. The more specific the search term, the more likely the user is to convert when they hit your site. For example, a used car dealership in downtown Atlanta is much more likely to see conversions for “used cars in downtown Atlanta” than they are for “where to buy a used car?”
Remember to be thoughtful about the amount of exact match anchor text in your backlink profile. Google’s algorithm updates (Penguin, Hummingbird, etc) targeted sites with a high percentage of exact match anchor text (70%+), causing them to lose rankings in search or get penalized in extreme cases.
What anchor text should I use?
When you’re just starting out, it’s usually easier to get published if you use your brand name, website URL, or generic anchor text.
After you’ve built up some authority, and relative content on your website, then you can begin expanding into using commercial keywords as anchor text.But a lot of publications that will take content from less-known sources have guidelines that restrict links to naked URLs or brand names.
Why is the on boarding process different for DA 50+ backlinks?
- To pitch more authoritative publications, we need to speak authoritatively on your business/product, a brief conversation helps.
- We need to make sure your site and backlink profile are ready for high authority links.
One of our SEO experts will need to check your backlink profile to make sure that the amount you are interested in acquiring, doesn’t throw off the balance/distribution of your backlink profile enough to risk a manual penalty.
The goal of link building should be to create equity for your site that lasts over time. SEO should be treated as an investment, and we want to make sure clients new to SEO are investing wisely.
If your site is newer we can do some high-DA outreach work for your business, but our team would recommend a broader outreach campaign to build up your overall authority and online presence first. Then when we reach out to more authoritative publications, and they look up your company – there’s more of a footprint for them to find.
What other SEO services do you offer?
I'm new to SEO, can you help?
Yes! We have a variety of SEO knowledge resources on our blog, including:
- SEO 101 Guide
- Beginners Keywords 101 Guide
- On-site Content 101 Guide
- A primer on preparing your site for link building
Contact an Account Manager to learn more about the SEO training classes we offer on the advanced SEO strategies we have pioneered.
Can I talk to an SEO Expert?
How do you form relationships with publishers?
There’s really no magic, it’s a lot of outreach, and a lot of rejection. Here’s our
publisher outreach email stats from December 2018:
- 293 new publishers contacted
- 51% reply rate
- 522 emails sent!
- 112 new publisher relationships formed.