There’s really no magic, it’s a lot of outreach, and a lot of rejection. Here’s our
publisher outreach email stats from December 2018:

• 293 new publishers contacted
• 51% reply rate
• 522 emails sent!
• 112 new publisher relationships formed.
  

We have most content published in 30 days or less.

Occasionally for niche sites it can take a little longer to build links if we haven’t developed any publication relationships in that sector before and don’t have visibility into upcoming editorial calendars – but we’ve got the process down to a science and after tens of thousands of placements, we have yet to be unable to deliver for a client.

Our outreach team specializes in building relationships with publishers, and know how to craft compelling pitch statements. We also have extensive details on the stylistic guidelines for each publication, the topics they’re interested in, and the best contact for pitches.

When it comes to link placement, our team gets to “yes” faster. When we craft content, we make sure it meets the quality and style standards of each publication prior to submitting a pitch. We also regularly pitch with a full piece, and a secondary list of ideas. This both simplifies the pitch process, and reduces time-to-publication, as editorial teams rarely need to do a heavy edit on our content.

We’ve worked in many niches and successfully pitched for thousands of clients. This is our process:

• 1. We start with an analysis of your domain, backlink profile, and goals.
  2. We identify what kind of link placements your site, brand, and business are ready for. Then we provide you an overview for how we can approach building quality links safely for your site.
  3. We complete a competitor review, and reverse engineer the backlink strategies that work for your niche specifically.
  4. We identify the publications, writers, and influencers most likely to accept content related to your business and niche (based on the link intersect for your competitors).
  5. We further add to this list based on our own industry knowledge and editorial connections.
  6. We sort the list by authority metrics, and stratify our pitch plan for impact.
  7. We then draft content tailored to the voice, reading level, and stylistic guidelines of each publication we’re targeting.
  8. We engage in a rapid pitch-and-revision process until we’ve completed your order.
  9. If two similar publications both exhibited interest in a pitch, we’ll send the article to the one with the best authority metrics.

Longer campaigns allow us better options for pitching higher-authority publications, that may take longer to agree on a pitch.

No. It’s much more efficient for us to write content which is already stylistically matched to the target publications. If you want to put effort in a link building push, it’s more helpful for you to focus on:

• link reclamation / broken links by setting up redirects for any broken links pointing to your web pages
• improving internal linking to your important landing pages
• disavowing bad links in your link profile
• creating new linkable assets that will earn you relevant links. We can also create search optimized content for your blog and/or landing pages.
• focusing on improving important technical SEO items like SEO tags, page speed, and schema.org markup.

We guarantee that your business will always be positioned positively, and that we will have agreed upon the anchors with you ahead of time. However, we do not offer offsite content review within our regular price point or 30-day turnaround time frames.

Content is frequently tweaked for each publication we pitch to, and often goes through a rapid editing process with the editorial team of the target publication. Allowing for client review and approval would mean missing publication windows in the fast-paced editorial world.

If you absolutely must review content for approval, check out our managed SEO campaigns. When we’re able to plan for editorial calendars a few months out we have more room to craft and review content collaboratively with our clients who work with us more regularly.

Yes! If you’re curious, reach out via email ([email protected]), or talk to our chatbot and request samples – we’ll send you examples relevant to your business.

If a publication goes out of business within the first year of us placing content for you, we’ll replace the link.

If content is removed from a site for any reason and your hyperlink is broken, we’ll replace the link.

The publishers we work with are independent from our company so they do have the authority to make changes to their sites, but if anything ever goes wrong we’ll make it right. No worries!

When you place an order with LinkGraph one of our search experts will review your site, backlink profile, and order. They can then advise you on how to maximize return based on your goal(s) and budget. Their job is to make your campaign as successful as possible so that you keep working with our team!

When you’re just starting out, it’s usually easier to get published if you use your brand name, website URL, or generic anchor text.

After you’ve built up some authority, and relative content on your website, then you can begin expanding into using commercial keywords as anchor text. But a lot of publications that will take content from less-known sources have guidelines that restrict hyperlink anchor text to naked URLs or brand names.

One of our SEO experts will need to check your backlink profile to make sure that the amount you are interested in acquiring, doesn’t throw off the balance/distribution of your link profile enough to risk a manual penalty.

The goal of link building should be to create equity for your site that lasts over time. SEO should be treated as an investment, and we want to make sure clients new to SEO are investing wisely.

If your site is newer we can do some high-DA outreach work for your business, but our team would recommend a broader outreach campaign to build up your overall authority and online presence first. Then when we reach out to more authoritative publications, and they look up your company – there’s more of a footprint for them to find.

The best link building services companies do:

• • Put your link placement is in a full article with contextual relevancy.
  • Pitch publications with content relevancy to the article and/or your business.
  • Ensure all placements are permanent.
  • Turn down your money when you try to do things that could damage your site or rankings.
  • Add new sites and targets to their outreach list based on your audience and competitors.
  • Have real humans available to answer your questions, consult on your site, and provide guidance.
  • Take feedback and incorporate it into the work.
  • Make sure you maintain an organic link profile, and organic anchor text distribution.
  • Help with keyword research and selection.

They DON’T:

• • Promise specific publications- if an agency can guarantee you placement on a specific publication, they are not doing organic outreach. Organic outreach involves a LOT of rejection.
  • Demand an up-front long term contract (good work speaks for itself).
  • Have “sponsored tags” on their placements.
  • Own the sites they’re “pitching” to (no private blog networks).
  • Let more than 20-30% of your anchors be commercial terms.
  • Have spelling and grammar mistakes in their placement content.
  • Sell link insertion.
  • Tell customers with brand new sites that they can rank for high difficulty terms just to make a sale.

LinkGraph offers a variety of SEO services as well as free SEO tools, and all of our strategies white hat!