Local SEO Services

Dominate your market with hyper-local citations that turn local search into local business.

Local SEO Services

Dominate your market with hyper-local citations that turn local search into local business.

What’s Included

On Page Signals

ON PAGE LOCAL SEO

It’s essential your site tells search engines your location,
products/services, hours, and that customer’s like you!

Presence of NAP
Dedicated Contact Pages
Keywords in Titles
Localized Keyword Optimizations

Structured Local Citations

STRUCTURED CITATIONS

Push your location information out to search engines by
registering it with their most common reference sources.

Existing Citations Audit
Competitor Gap Analysis
Citations Optimization
New Reputable Industry Citations

Localized Link Signals

LOCALIZED LINK SIGNALS

Unstructured citations, also known as “link signals,” from other pages are one of the top local search ranking factors.

Hyper-Local Resources
Localized Content
High-Authority Link Building

Monitor Search Rankings

MONITORING & MAINTENANCE

Ensure your citations stay consistent over time, add locations, expand into rich media, and stay competitive.

Citation Consistency Monitoring
Additional Locations
Rich Media Expansion

Pricing

Local SEO services work off of targeting content for individual physical locations. Structured and unstructured citations must be set-up for each brick and mortar location or service area that you’re interested in targeting. Local search optimization pricing varies by the number of locations you need to get to the top of the local search results.

Structured Citations

Are you only looking for help with structured citations? We can help you get your listings sync’d across platforms online.

Comprehensive Structured Citations Audit
Structured Citations Clean-Up
Reputable Industry Citations Sprint
Monthly Citation Monitoring

Geo-Targeted Link Building

Already have your local business listings covered, and only need unstructured citations? We can help!

Hyper-Local Resources
Localized Content
High-Authority Link Building
30 Day Delivery

What is Local SEO?

Local SEO is about helping search engines understand where you are located, what markets you serve, what you offer, and how customers can reach you. That information is conveyed to search engines through Structured and Unstructured Citations.

Unstructured citations include naturally including your city, county, or region throughout your site, and having other localized content or publications mention your business, such as community blogs or an online town newspaper.

Structured citations range from schema you include in your site, to specific offsite business listings such as Google My Business, and/or aggregators such as Infogroup, Acxiom, Neustar Localeze, and Factual. This data can be “read” by multiple sources and functions as the primary way that search engines understand where your business is located, and what you do.

Both types of citations help your business rank for local search results as a local listing, and thus attract local customers.

72 % of local searchers visit a store within 5 miles

(HubSpot).

Map Pack vs. Localized Organic

When it comes to local search, Google reigns supreme. The search giant has optimized results to almost eliminate the need for a user to click into the site for a local business, surfacing hours, locations, services, and contact information within the results page itself. There are two types of local search results: map pack results and localized organic results.

Map Pack listings are prioritized above other localized organic search results and surface all of your key business information, enabling a user to reach you with the push of a button. The map pack pulls from Google Maps and your GMB listing as primary data sources. Inclusion in the Map Pack is determined based on the following ranking factors:

  • ⭐ Google My Business Signals
  • Link Signals
  • Review Signals
  • On Page Signals
  • Citation Signals
Local Search Map Pack

Localized Organic results fall below the map pack (and any other featured/promoted content), these appear as the basic blue links you are traditionally used to seeing in search. This type of result is also location-targeted, but Google prioritizes the results slightly differently:

  • ⭐ Link Signals
  • On Page Signals
  • Behavior Signals
  • Google My Business Signals
  • Citation Signals

While citation signals definitely help you, you’ll notice they aren’t the most prominent consideration for reaching potential customers with either type of local search result.  After setting up your GMB (Google My Business) and ensuring your NAP (name, address or service area, phone number) are on your website, the most impactful elements you can tackle to improve your local search rankings are offsite content marketing (localized link signals) and behavior signals (reviews and social media).

Localized Organic Search Results

Map Pack vs. Localized Organic

When it comes to local search, Google reigns supreme. The search giant has optimized results to almost eliminate the need for a user to click into the site for a local business, surfacing hours, locations, services, and contact information within the results page itself. There are two types of local search results: map pack results and localized organic results.

Local Search Map Pack

Map Pack listings are prioritized above other localized organic search results and surface all of your key business information, enabling a user to reach you with the push of a button. The map pack pulls from google maps and your GMB listing as primary data sources. Inclusion in the Map Pack is determined based on the following ranking factors:

  • ⭐ Google My Business Signals
  • Link Signals
  • Review Signals
  • On Page Signals
  • Citation Signals
Localized Organic Search Results

Localized Organic results fall below the map pack (and any other featured/promoted content), these appear as the basic blue links you are traditionally used to seeing in search. This type of result is also location-targeted, but Google prioritizes the results slightly differently:

  • ⭐ Link Signals
  • On Page Signals
  • Behavior Signals
  • Google My Business Signals
  • Citation Signals

While citation signals definitely help you, you’ll notice they aren’t the most prominent consideration for reaching potential customers with either type of local search result.  After setting up your GMB (Google My Business) and ensuring your NAP (name, address or service area, phone number) are on your website, the most impactful elements you can tackle to improve your local search rankings are offsite content marketing (localized link signals) and behavior signals (reviews and social media).

Frequently Asked Questions

What are the basics of Local SEO?

The most important things you can do to rank well in search as a local listing:

    1. Set up your Google My Business account and Bing Places account.
    2. Add your business name, address or service area, and phone number to your site.
    3. Create dedicated location-specific landing/contact us pages.
    4. Register with additional online business directories (yelp, foursquare, white pages, etc), especially any specific to your industry.
    5. Encourage happy customers to leave reviews on your GMB page.
    6. Build location-oriented backlinks.
    7. Build out additional location-specific content and pages on your site.

What are structured citations?

Structured citations are citations that have been specifically formatted to be read by other sources (such as search engines). Structured citations are often referred to as business listings, such as the ones you’d set up on Yelp or Facebook.

There are four main “aggregators” that many business listing platforms and search engines pull from. These aggregators are: Infogroup, Acxiom, Neustar Localeze, and Factual. While structured citations are an important part of a comprehensive local SEO strategy, make sure you don’t forget to address your onsite fundamentals (Name, Address, Phone Number) and claim your Google My Business (GMB) listing before diving deeper into structured citations.

What are unstructured citations?

Unstructured citations are references to your business that have a location-component to them, but which are not formally structured with explicit location-markup. Examples are social mentions from local users, mentions of your business in location-oriented content or articles, and mentions of your business on hyper-localized sites (such as community blogs, or city newspapers).

Additional unstructured citations can be obtained through geo-targeted link building campaigns, as well as your own organic outreach (such as participating in or sponsoring community events).

Why do structured citations need to be monitored?

Information is added to the internet all of the time, and new sites pop up that host structured data. You want to make sure that you monitor all major sources for incorrect information, duplicate listings, and make sure you’re included in any industry-reputable business listings (especially if your competition is listed).

Conflicting information from structured sources causes search engines to feel less confident in your information/business and thus less likely to serve that information to users.

What is a local SEO campaign?

Our local SEO campaigns look to improve the visibility of your organization within your immediate geographical area by targeting a specific location. This can be a state, city, county, or country.  So when a user in your area searches for your type of product, service, or business – you can show up in their search results.

This hyper-local targeting is incredibly effective for brick and mortar businesses, as well as businesses with defined service areas.

Our local SEO campaigns include:

  • Competitor Analysis
  • Keyword Research and Conversion Analysis
  • Keyword Targeting
  • Content Development
  • Content Optimization
  • Google My Business Set-Up and Optimization
  • Structured Citations and Business Listings
  • Content Marketing/Localized Link Signals
  • Social Media Management

Building and optimizing localized listings improve your chances of ranking in Google’s Map Pack results for your target location(s). The process is called local citation building, and it revolves around creating accurate information about the company, such as name, address, hours of operation, URL, and phone number. It also entails updating any incorrect or outdated data that can negatively impact results. This is done across a series of online directories including yellow pages, Yelp, and other sources.

Ready to see how your local citations are doing? Simply use the LinkGraph Directory Listing Scan to receive up-to-date information on your site’s citations.

Our team of white hat SEO experts, highly educated content writers, and experienced support staff work together to provide a solution that will help you reach your goals while assisting you in each step. We do this by focusing on what Google and other search engines value: providing the exact information a user is looking for, in an easy to consume fashion that helps them reach their goal.

How do local SEO campaigns work?

Our campaigns work because we take the time to understand your business and its message. Locally, we look to recognize the specifics of your demographics and the area. As storytellers, we immerse ourselves in the idea of your concept and build the perfect content to create the exact publication that reaches the ideal audience.

Ultimately, the success of each local campaign involves three major components, each critical to reaching your goals:

  • Customize the Content: We create content that is relevant and localized. Therefore, the publications will always be of value and will position the business well.
  • Measure Progress: As we execute the campaign, you will always have access to tracking and monitoring the work end-to-end.
  • Rapid Search Ranking Improvements: We use tailored strategies, including high-quality backlinking, to quickly increase the organic traffic to your website while focusing on long-term publication development that drives even more qualified traffic.

Is Local SEO really an affordable investment for small business?

Yes.

With search ads you are renting space at the top of the search results, an expense that once spent is gone.

With search engine optimization you are investing in search equity that will produce results indefinitely.

Having your business correctly listed in Google Maps, online directories, and having accurate information pop up when a user searches for your business are critical for securing local customers.

The majority of people now begin the purchase process online with a search. Users searching for local businesses and products are shown local results. Better yet – when your site is local search optimized a user doesn’t even have to click into your site to reach your business.

With ads a user will still have to click and read or discover additional information, but search optimization means that users see your information straight from the search results page.

Working with an SEO company can be a bit of an investment up front, but that investment is foundational for your business and will last.

How can I measure ROI for local SEO efforts?

Local SEO ROI can be a little more difficult to measure than traditional SEO services.

Well optimized local businesses will display enough information to users within the search results themselves — that users may call or visit your business without ever clicking into your website.

So how do you tell if your SEO efforts are working and producing return?

The first sign of success, is that your search impressions will increase. You can see if your search impressions are increasing by reviewing your performance in Google Search Console.

The next sign of success, is that your search ranking position for your targeted search terms beings improving. Look for your site climbing in the SERPs.

Finally you’ll be on the first page of search results, and you’ll see both your foot traffic, online orders, and/or calls to your business increase.

This process will repeat for each set of keywords or locations you optimize for, including new offices or locations.

Why should we choose LinkGraph as our local SEO company?

We’ve helped hundreds of local businesses from roofers, to therapists, lawyers, numbers, toy stores, gyms, liquor stores, even cities looking to attract tourism!

We can easily handle the normal items:

  • Google My Business optimization
  • On Page NAP optimization
  • Setup with local directories

But we specialize in high authority link building and content optimization, and link signals are more significant for your rankings than structured citations.

Our team can also help you pick keywords to optimize for that will provide you the greatest short term and long term return, and design campaigns to optimize your budget for ROI.

We also provide a software suite (free) even if you aren’t looking to be a client. You can use the software to optimize your onsite content, see the SEO gap between you and your competitors, and even conduct keyword research.

Live Account Managers

Questions about SEO? Help with your account? Facing an issue?

Call or chat with one of our SEO experts M-F from 9AM to 7PM.

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