Link your Google Search Console account and get smarter SEO insights in 1 easy click

Best Start-Up Agency 2021 - U.S. Search Awards

International SEO

International SEO is the strategic process of optimizing a website in order to rank in search engine results for targeted regions, countries, or languages.

800+ organizations trust LinkGraph to drive growth

Does Your Website Need an International SEO Strategy?

If your search metrics reflect high search impressions yet underwhelming clicks in international locations, you could benefit from International search engine optimization (SEO). Additionally, international SEO can help you break into new markets if your business is ready to expand overseas. With a strategic approach to international SEO, your site can rank well in global SERPs.

A Strategic Approach Technical International SEO

Deciding how to tackle the complicated process of optimizing the technical aspects of your website can become a barrier to progress. Using an SEO tech expert and consultant can make the strategic decisions between domain types, href tags, and using CDNs easier.

Global SEO Reporting

By viewing SEO data in a country-specific report you can monitor your site’s performance within your strategic locale. Using an SEO team with access to proprietary SEO software, such as SearchAtlas’s GSC Insights will provide you with precise, up-to-date, and insightful global data so you can assess your site’s SERP rankings by country.

Competitor Research for Foreign Markets

Understanding how your competitors rank abroad can give your business an edge in the international marketplace. When performing keyword research, narrow in on your targeted country for the most impactful data-backed strategy.

International Link Building Strategy

Build your backlink profile with local third-party publications in your targeted geographical region to increase your likelihood of ranking in their SERPs. Take your international SEO project to the next level and get recognized as a leader in your industry with contextually relevant, high-authority backlinks by providing the best content and innovative thought leadership pieces.

What Exactly Is International SEO?

International SEO improves your search visibility by tailoring a site’s content, technical SEO elements, and off-site link building to reflect Google’s algorithm quality signals in the desired country or language. Not only does international SEO increase your site’s SERP rankings in other countries through geotargeting, but it also improves your site, so all your visitors enjoy a better user experience.

Meet Your Searchers Where They Are: Rank Internationally

Start your international SEO journey today

Data-Driven Quality Content: The Best Approach to Foreign SERPs

Content that ranks beyond borders requires accurate location-targeted keyword research, topical depth, precise linguistic expression, and engaging writing. Using subpar translations can affect your ability to rank for your target keywords and negatively impact your brand reputation in foreign markets. As Google’s NLP algorithms become more advanced, so much the value, originality, and clarity of content in order to rank. Use native-linguist or multilingual SEO content writers to produce the highest-quality in-depth work to ensure longevity in the SERPs and value to your audience.

Why use LinkGraph to reach an international audience?

LinkGraphs team of SEO professionals will set your site up to succeed in foreign markets with ongoing content that provides value. By analyzing your metrics and performing competitor research, you can tailor your site to a geo-targeted location. Your team also receives access to our SEO editor, so you can ensure every page on your site follows SEO best practices while engaging with your audience.

Build Backlinks with Global Gravity

To climb the SERPs in international markets, you must earn backlinks from influential domains with strong domain ratings. Search engines know your location. Securing a local IP and local links is a must if you want to succeed in foreign SERPs. A data-backed approach to strategic outreach can help secure links and build your brand recognition while you build your domain rating. LinkGraph can help grow your search share with Suggested Outreach reports or a foreign backlink campaign. With our team’s guidance, you can identify and target backlinks from internationally recognized and trusted sites.

Reach Your Audience, No Matter Their Location

Topically rich content is an asset in foreign locations. Producing this content remotely can be a challenge for most businesses. However, with the SEO Content Assistant, you can ensure the content your writers produce will get Google’s attention.

Don’t let your metrics get lost in translation. Understanding how your site performs abroad is easy with geotargeted data and easy-to-understand analyses from GSC insights.

Become discoverable by targeting high-value backlinks on internationally renowned and influential sites. Reaching potential publication partners can be quite the task when working remotely. Link opportunity outreach can be made easy with SearchAtlas’s Suggested Outreach report.

International SEO strategy

Content that ranks requires more than just carefully placed keywords. As Google’s abilities to understand language advance.

How much does it cost for an international SEO campaign with LinkGraph?

We offer a wide array of plans for you to choose from, so you can find the best service for your business and budget.

How do I find keywords for international locations?

Using the Keyword Researcher, you can modify the targeted search location. The tool when then tailor your keywords, Focus Terms, Autocomplete data, Questions, and SERPs competition to the country you select. You will also find every keyword’s country-specific Search Volume, so you can make an informed decision as to how to approach your SEO content creation.

Does SearchAtlas have a Baidu or Yandex tool?

Not yet. While Baidu maintains the majority of search share in China and Yandex in Russia, Google continues to be the most utilized search engine globally, accounting for 92% of all searches. SearchAtlas is built on Google’s API, so you receive the most accurate search data from the search engine used most throughout the world.

How does SearchAtlas generate country-specific data?

SearchAtlas works on Google Search Console’s API. Because Google Search Console provides our SEO software with the most accurate and detailed data, we’re then able to provide users with the ability to filter their search data by localization signals.

What is a ccTLD, and should I use one?

A ccTLD is a country code top-level domain. “cc” is the official abbreviation for “country code”. TLD stands for top-level domain.

Your International SEO strategy depends on your business type, countries of interest, and budget. This form of a top-level domain can be more costly to maintain For each ccTLD, you own must build its DA separately which can take a lot more effort and time.

However, you do want to ensure your site is using the correct URL structure for your needs. Making the right choice between establishing a new domain versus using ccTLDs, gTLDs with language parameters, subdomains, or subdirectories can save you time, money, and propel you to top-ranking positions faster. An SEO strategist can help you make the best strategic decisions and save your business money.

What are the most common TLDs?

There are a number of different TLDs (top-level domains) that are used on the internet. The most common TLDs are .com, .net, .org, .info, and .biz. There are also country-specific TLDs, such as .uk for the United Kingdom and .au for Australia.

What are hreflang tags, and do I need them for international SEO?

Hreflang tags are used to indicate to Google which language your content is targeting. This is especially important for international websites, as it can help Google serve the correct content to users in different countries. If you don’t use hreflang tags, Google may serve users content in a language that they don’t understand, which can hurt your website’s SEO.

What is a gTLD?

A gTLD, or generic top-level domain, is a type of domain name that is open to anyone to register. These domains include the most common domain extensions such as .com, .net, and .org.

How do I update my site's hreflang tags?

If you want to update your site’s hreflang tags, you’ll need to follow a few simple steps.

First, you’ll need to identify which pages on your site need to be updated. You can do this by importing your URL into the SEO Content Assistant then using the Techincal checker, where you will find your hreflang attribute.

Once you’ve done that, you can update the hreflang tags (or hreflang attributes) on those pages using the correct syntax. Finally, you’ll need to verify that the updated tags are working correctly.

What are the most common hreflang attributes?

The most common hreflang attributes are hreflang=”x-default”, hreflang=”en”, and hreflang=”es”.

What is a subdirectory in relation to international SEO?

A subdirectory is a website directory that is located within the main website directory. It is used to organize website content by topic or type of content. For example, a website might have a main directory for the website’s content, and a subdirectory for the website’s images.

When optimizing a website for international SEO, it is important to consider the website’s structure and how the subdirectories can be used to improve the website’s search engine rankings.

What is an international subdomain?

An international subdomain is a domain name that is used to represent a country or region outside of the one in which the domain name is registered. For example, the domain name “” is used to represent the United Kingdom, while “” is used to represent Canada.

The subdomain tells Google which version of your site should appear in international SERPs. When an international searcher uses a query that you rank for, the subdomain tells Google to show your language or region-specific alternative version of a page.

What is a subfolder when it comes to an international domain?

A subfolder is a folder inside of a domain that is used to organize website content. For example, if a company has a website that is located at, they might create a subfolder called “products” and put all of their product information in that folder. This makes it easy for visitors to find the information they are looking for, and it also helps to keep the website organized.

When optimizing for foreign languages, you will want to update your subfolders to reflect how your audience categorizes information for the best URL structure.

Should I invest in CDNs for international SEO?

There is no definitive answer when it comes to investing in CDNs for international SEO. However, there are a few things to consider when making this decision.

First, it’s important to understand what a CDN is and what it can do for your website. A CDN, or content delivery network, is a network of servers that are used to distribute content, such as static files and websites, to users all over the world. This can help improve website performance and reduce load times, especially for users who are located far from the server.

CDNs can be a valuable tool for international SEO, as they can help speed up the loading of your website for users in other countries. This can be especially important for users who are accessing your website from a slow or unstable internet connection.

However, not all CDNs are created equal. When choosing a CDN for your website, be sure to research the quality of the network and its global coverage. Additionally, be sure to test the performance of the CDN before making a commitment.

In the end, the decision of whether or not to invest in a CDN for international SEO is up to you. However, if you are looking for a way to improve the performance of your website for users in other countries, a CDN may be the right solution for you.

How does international SEO strategy differ from regular SEO?

International SEO is all about optimizing your website and content for foreign search engines. While the basics of SEO are the same, there are a few key things to keep in mind when targeting foreign audiences.

First, you’ll need to research the popular search engines in your target market and tailor your website and content to their specific algorithms. You’ll also need to localize your website and content for each target market, using the appropriate language and cultural references.

To make the most of your international SEO efforts, you’ll need to create and promote localized content and specific keywords that resonate with foreign audiences. This content can include blog posts, videos, infographics, and more. By targeting foreign audiences with relevant and engaging content, you’ll be able to improve your website’s search engine rankings and attract more visitors from around the world.

Is internatioanl SEO the same as multiregional SEO?

Multiregional SEO is a type of international SEO. Multiregional SEO is when you target different countries or regions with slightly different websites, often with different content and optimized for different search engines. International SEO is when you target a global audience with a single website.

Why does the origin of the backlink matter in international SEO?

The origin of the backlink matters in international SEO because it can impact the site’s ranking in other countries. For example, if a site has a lot of links from high-quality sites in the United States, that site is likely to rank higher in the United States than a site with fewer links from high-quality sites in the United States. However, the site’s ranking in other countries may not be as good.

Can my website appear in local SERPs outside of the U.S?

Google interprets a website’s location based on the location of the server hosting the website. If you want your website to appear in local SERPs for a specific country, you need to host your website on a server in that country.

Do I need to worry about canonicals or using canonical tags for my site in another language?

There is no need to canonicalize pages in a different language. Canonical tags are used to indicate to search engines which version of a page you would like to be considered the “official” version. Since search engines will automatically understand and index pages in different languages, there is no need to canonicalize them.

How do native-language SEO content creators affect international SEO?

On-page SEO is a driving factor for SERP performance across the globe. With expert SEO writers & an SEO content optimizer with geotargeting, you can provide visitors with quality information without the need for translation. Native linguists should create your landing pages, blogs, product descriptions, and meta tags within the SEO Content Assistant for the best ranking possibilities.

See why the world's best companies choose LinkGraph to drive leads, traffic and revenue.

“They are dedicated to our success and are a thoughtful sounding board when we run ideas by them - sometimes on ideas and projects that are tangential to our main SEO project with them. Also, I love that they allow for shorter-term contracts compared to the usual 1-year contract with other SEO companies. Lastly, they deliver on their promises.”

Brad Brenner
Ph.D, Co-Founder & CEO Therapy Group DC