The first place internet users go to look for new products are search engines like Google. If your ecommerce store doesn’t appear on the first page of search results for keywords in your industry, your business may be missing out on opportunities to expand your market and increase revenue in your ecommerce industry.
No matter your target audience, ranking on the first page of search results can drive leads and potential customers to your website for years to come. From on-page SEO, technical SEO, link building, to keyword research, LinkGraph provides comprehensive SEO and digital marketing services to help business owners increase their customers, sales, and market reach.
Our SEO campaigns begin with competitor analysis and keyword research to find the high-converting target keywords in your industry. Top priority keywords will be those that your ideal customers are already using and those that your online business stands a strong chance of ranking for. Our proprietary keyword difficulty score helps our ecommerce SEO agency understand the most profitable opportunities for your ecommerce business.
We also use buyer personas to understand the behavior of your target market and the search terms they already use. By targeting specific keywords with strong search intent, we get your ecommerce site in front of more qualified users, or those who are actively seeking to make a purchase, book a consultation, or fill out a contact form.
Keyword selection forms the foundation of any solid SEO strategy. This is why LinkGraph performs thorough research in your industry vertical. We also study your competitors keyword rankings, backlink profiles, and on-site content in order to design a tailored, holistic ecommerce SEO strategy that helps you outrank your competitors and produce dramatic results for your ecommerce brand.
Our SEO company begins your SEO campaign with a thorough website audit of your landing pages. We identify any duplicate content, broken pages, or other issues that could result in Google penalties. Once we identify which of your product pages are not converting, we implement the necessary on-page SEO, technical improvements, and conversion-optimization practices that will lead to better organic rankings.
Important metrics like page sessions, view times, PageSpeed Insights scores, mobile responsiveness, and conversion rates provide insights into the performance of your product and category pages. Understanding which of your pages produce the best results can inform other key choices we make about your SEO process, like site architecture, internal links, title tags, and which pages to include in the navigation menu. We use site mapping and schema.org markup to improve your organic visibility in search and to ensure more efficient crawling and indexing by search engine bots.
Our team members will make sure your category pages and homepage are also high-converting and incorporate the best practices of UI/UX design and on-page optimization. With the help of our proprietary Copy Optimizer software, we improve product descriptions and landing page copy across your web pages. By improving the topical authority and depth of your existing pages, we drive organic traffic to your site from search rankings for the long-term.
If you want to immediately rank above your competitors in the search results, our digital agency will design high-performing, scalable paid media campaigns that improve your lead generation and lower your cost-per-acquisition. We specialize in Google Adwords and retargeting campaigns that reach your target market and drive them to your ecommerce store to convert.
We know how to make the most of a Google Ads budget and how to optimize your search ads to give you every leverage against competitors in the ad auction. Our PPC managers are well-versed in keyword bidding, quality scores, and single keyword ad groups. They will help you lower CPCs to improve the ROI and profitability of your paid media campaigns. As CPCs continue to rise and paid search becomes more competitive, the guidance of an SEO agency can help you make the most of your paid media budget.
For those ecommerce brands interested in Facebook advertising, our SEO agency implements advanced interest, demographic, and behavioral targeting the right way so you can get ad impressions with the granular audiences that are most likely to convert. We also ensure you utilize the Facebook pixel effectively on your site, so you can track your existing site traffic in a way that delivers results as well as protects the hard work you’ve done to secure web traffic from a niche, specialized audience.
With high-scale, white-hat link acquisition, we help e-commerce sites grow their site authority and reputation through contextual, industry-specific backlinks. The higher the DA a backlink comes from, the more valuable it is to your site authority, so we focus on placing content in the highest-quality publications in your industry. Our digital marketing strategy uses original, quality content to earn your ecommerce site links and mentions in reputable websites in your industry, improving your overall visibility in search.
For every backlink we earn, our editorial team creates an original piece of content, like blog posts or guest posts, that our digital PR team pitches to reputable websites in your industry. For new ecommerce sites that lack established backlink profiles, we identify the high-value content assets on your site to use for link building opportunities. Using our proprietary backlink analysis software, we perform competitor analysis to identify specialty link building opportunities in your industry. We also perform backlink benchmarking to understand how aggressive your off-site SEO efforts need to be in order for your ecommerce URL to rank in organic search.
By link building the right way through high quality, original content, and manual outreach to publications that have strong SEO metrics themselves, we earn you the kinds of quality links that will move the needle on your site authority. Backlinks are seen by Google bots, and with a healthier, stronger backlink profile, your ecommerce store can start ranking higher and more often.
We do data-driven, conversion focused web design and web development for e-commerce stores across all industries. Our web design and development experts specialize in optimizing, designing, and developing websites on the most popular e-commerce platforms including Shopify, Magento, Wix, Bigcommerce and more.
We study user behavior on every part of your website — from the readability of product descriptions, the placement of CTA buttons, the selection of images and rich media, to the ease of the payment page and shopping cart. Then, we incorporate the design choices that will improve overall page experience, site speed, and the conversion potential of every web page in your ecommerce online store.
Our UI/UX designers can transform your ecommerce homepage and landing pages into revenue machines with strategic design and SEO optimized content. We provide landing page templates for your multiple product pages and always follow high-quality coding standards on the back-end. The right ecommerce SEO agency will implement the best practices of design to keep your users arriving from search and converting for your brand.
For ecommerce sites with hundreds to thousands of landing pages, many of their web pages often only contain product descriptions. This is known as thin content, and in many cases, ecommerce websites end up sending PageRank to thin pages with inventory that’s low-value, out-of-stock, or unlikely to rank on Google. As a result, link juice gets spread too thin across the entirety of these ecommerce sites, and many online stores see reduced keyword rankings for their domain.
To prevent this, LinkGraph focuses on implementing strategic site structure through internal linking across e-commerce sites. If a page has thin content, we make sure link juice is being sent to other pages that have more ranking opportunities — like the homepage, category pages, or useful urls like blog content, ebooks, tools, or visualizations.
For e-commerce stores and online retailers, technical optimizations, strategic internal links within blog content, and other on-site changes, can help direct PageRank traffic to the most important landing pages on ecommerce sites, improving their overall keyword rankings and traffic. By using internal links to spread PageRank more strategically, ecommerce websites can see immediate improvements in rankings for any particular keyword with your highest-value pages.
Online retailers can improve their rankings, organic traffic, and revenue through high-quality content strategy. Blog content and long-form landing pages are a great way for e-commerce brands to improve their topical authority, depth, and overall reputation. Content strategy is also important for targeting long tail keywords and increasing market share.. Search engine crawlers respond well to quality-content signals that project expertise and authority like long-form content and original research,
Sites with long-form, in-depth content that incorporates rich media and interactive elements are more likely to rank, accumulate backlinks, and have strong social media signals. It’s a good idea to ensure that your ecommerce site avoids the thin content typical of multiple product pages and offers valuable, interactive landing pages and blog content. This kind of content marketing strategy keeps your users engaged and well-informed on your products and services until they are ready to make a purchase.
A strong content strategy also helps improve the overall SEO of your website because more users will engage with your content, link to it on their own publications, or share that great content with others across their social media channels. If your website pursues and offsite link building strategy, that long-form content will also be great for earning new links from reputable websites. Look to our link building ebook to learn more about some of the best ways to use content marketing to earn backlinks for your ecommerce brand.
The first place internet users go when they want to find new products or services are search engines like Google. Even if you have a well-established customer base, ecommerce SEO can provide you the opportunity to always be expanding your market through new keyword rankings. There is no better or more cost-effective way to gain new customers than by making sure your ecommerce site is consistently showing up on page 1.
There is no benefit to getting site traffic and clicks to your website if the users that arrive aren’t actually interested in products like yours. SEO experts can help you improve the quality of traffic your site receives from search engines and PPC clicks. You want high-quality, real leads (not bots), who are ready to make a purchase. The positive effects of higher-quality traffic extend to other key performance indicators across your website like lower bounce rates, longer page views, and more goal completions.
There are millions of ecommerce websites on the internet and ecommerce SEO will make it so more users discover yours. If you want to improve your overall brand recognition and help more internet users learn about you, showing up in search results can familiarize users with your brand name, the products you offer, and get them more interested in visiting your website to learn more.
Whether potential customers find your ecommerce store on desktops or mobile devices, our ecommerce SEO experts will audit your entire site to make sure it is responsive and high-performing. Using our proprietary domain crawlers, we make sure your web pages are being efficiently crawled and indexed by search engines. We improve your meta-data so your HTML code clearly shows Google what your products and services are all about.
What’s included in LinkGraph’s Ecommerce SEO Services
We have helped ecommerce sites across industries improve their traffic, rankings, and revenue. We customize our SEO and content strategy to our clients’ unique verticals, so you can outrank your competitors and get your products in front of potential customers for the long-term. See how we’ve transformed ecommerce sites into revenue and sales machines in our customer case studies.
Ecommerce is simply the sale and purchase of services and products on the internet. Ecommerce sites can be far-ranging in their size depending on the quantity of their products or scale of their services. There are over 25 million ecommerce sites on the internet. Because 63% of shopping now occurs online, ecommerce is continually the most competitive vertical on the internet.
The fundamentals of SEO strategy always remain the same, but the larger size and increased number of landing pages for most e-commerce sites requires a technical, customized strategy. Technical SEO, page experience, on-page optimization, and strategic site architecture are crucial to improving rankings and organic traffic for ecommerce sites. Smart e-commerce SEO strategy ensures efficient crawling and indexing of those multiple landing pages as well as conversion-focused web designs on the highest-performing pages.
E-commerce is one of the most competitive categories in digital marketing, so implementing a profitable strategy across SEO, paid media, and on-site content is crucial for new brands without existing market share or brand awareness.
E-commerce sites are more likely to suffer from issues like thin content or duplicate content as a result of a higher number of product and category pages. Also, poor site architecture is common for ecommerce sites, causing Google to inefficiently crawl category pages or product pages that receive far less traffic. Poor keyword research can result in ecommerce brands targeting keywords that are far too competitive and already dominated by the biggest players, resulting in less chances for driving new organic traffic. Having a low-quality page experience can be disastrous for ecommerce sites, as potential customers will go to competitors’ sites where they can find the products they’re looking for via a web design that prioritizes their user experience.
Our e-commerce SEO experts are fully aware of these unique challenges. We are able to quickly repair and mitigate these pitfalls by implementing technical optimizations that help search engine bots more efficiently crawl and index e-commerce sites.
Running scalable, profitable PPC campaigns for ecommerce sites requires strategic choices in keyword bidding, Google Keyword planner use, audience targeting, geo-targeting, and other features in order to maximize budgets and ROI. Creating optimized landing pages specifically for paid search clicks can help increase conversions and revenue in any paid media campaign.
Content strategy, keyword research, paid media, technical SEO, on-page optimization and more. We are a full-service digital marketing, SEO, and web design agency and can tailor all of our services to meet the unique needs of ecommerce websites to help drive leads, sales, and revenue.
Competitor analysis is crucial for ecommerce sites as they try to surpass their competition to get their products in the eyes of more potential customers. We do keyword research to identify the best traffic and keyword opportunities in your industry vertical. For paid media campaigns, we reverse-engineer your competitors’ approach to earn the highest-value clicks of those looking for your products or services. The LinkGraph team becomes experts in your industry and ideal buyer persona to make sure your ads appear in front of those most likely to convert.