Auto Auction Mall offered a more affordable car-purchasing process than their competitors, but entered a crowded marketplace occupied by long-established used car and used-car-for-sale websites. From an SEO perspective, the online car buying search ecosystem is dominated by well-known brands like Carvana and AutoTrader with massive backlink profiles, over 20-30 million indexed pages, and sites that consistently invest in improving their SEO.
So Auto Auction Mall came to LinkGraph with a brand new site while wanting to better compete in this crowded market. As a nascent but growing brand, Auto Auction Mall needed to find several keyword niches that they could rank for to begin generating traffic and sales, while steering clear of searches dominated by heavyweights in their space. Auto Auction Mall had big goals to not only dominate the US market, but specific markets in Africa as well, and needed a nuanced SEO strategy that paired aggressive link building with geo-focused targeting and content strategy.
LinkGraph also ran our own crawlers across the site to make sure the server was configured correctly and that search engine robots would be able to index the site correctly. We also utilized the webserver logfiles alongside Google Search Console data to verify that crawlers were still able to discover and index pages throughout the site after the migration.
LinkGraph worked with the Auto Auction Mall team during the process of migrating the site to Google Cloud Platform (GCP). GCP allowed the site to be hosted on production-grade infrastructure that would be capable of scaling up as the site continued to grow its traffic. In the process of migrating the site’s URL paths, we created a comprehensive URL redirect map to confirm that 100% of URLs on the old site would properly resolve to the appropriate new URL paths. This ensured that the site would minimize any loss of search visibility due to the site’s old pages 404-ing and getting ejected from search results after the migration. This close coordination with the AAM team actually resulted in the site increasing its search visibility by 15% after the migration.
There was also the possibility that Auto Auction Mall could lose existing keyword rankings and visibility if the site migration was not properly monitored or search engines struggled to crawl and index redirects and new url maps correctly. LinkGraph prioritized providing comprehensive guidance throughout the technical challenges of site migration while incorporating a full-scale link building and technical optimization strategy.
LinkGraph’s data-driven, strategic approach to SEO strategy almost tripled the organic traffic to AutoAuctionMall.com, making the traffic the site has earned from search engines the most significant driver of revenue for the brand. Together, we’ve come a long way, and look forward to continuing helping the brand drive long-term, sustainable growth in the years to come.