Link Building Case Study for Nutrition Ecommerce Company

Case Study

  • CLIENT:  15 Year Old E-commerce Company, Health & Supplements Focused
  • FIRST CAMPAIGN LEGNTH: 6 Months
  • RESULTS: $150k Additional Revenue

E-commerce Business: Healthcare Supplements

THE CHALLENGE

A 15 year old e-commerce company, ineligible for Google Adwords, was looking to increase their onsite traffic and sales. Specializing in health supplements, this close-knit team had gotten into the ecommerce game on the tail end of the dot.com boom. With over a decade of experience under their belts they had an extensive site with 100s of products, and had ridden every SEO wave and Google Algorithm change in history (literally).

GETTING STARTED

Our initial site audit and backlink analysis revealed a number of outdated SEO practices, inconsistently applied onsite fundamentals, and hundreds of bad and spammy backlinks (many with exact match anchor text). After running an initial disavow for the potentially harmful links, our team began working with the client to establish targets and goals for their first campaign.

EXECUTION

We selected a small subset of the client’s product catalogue for the initial SEO push, focusing on their highest-profit-margin goods. Our analytics team provided guidance on which terms would be the most lucrative to target given impact and difficulty tradeoffs.

After a brief sprint to optimize the target products’ onsite SEO fundamentals we started aggressively pitching content to our highest authority publication contacts.

RESULTS

After our initial campaign, the targeted products became the company’s best sellers, they moved to the first slot in search results for the targeted product/keyword combinations, and their revenue increased by over $10,000 a month.

+ 400%+ increase in organic traffic
+ $150k additional revenue
+ 10,000 organic traffic monthly
+ Most lucrative products are now best sellers

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10,000+

NEW MONTHLY ORGANIC CLICKS

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$150k

NEW REVENUE

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+400%

ORGANIC TRAFFIC INCREASE