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Google Adwords/PPC Management Services

Adwords/PPC Management for businesses of all sizes. Our PPC advertising agency will get more qualified clicks and conversions from your Google Ads/PPC campaigns.

Google Ads/PPC 101
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Why work with a PPC Advertising Agency?

PPC Ads and Google Ads campaigns can be powerful tools to increase visibility, drive website traffic, and jumpstart sales. Designing successful PPC/Adwords campaigns is hard work, and having the help of a PPC company can be the difference between Google Ads success or a costly account billing. At LinkGraph, we specialize in optimized, profitable PPC and remarketing campaigns on Google, Bing, and Yahoo! Our in-house team are experts in driving qualified leads and getting the most out of every click. Our PPC specialists have a proven track record of improving conversion rates and ROI through the best practices of PPC strategy and optimization.

PPC Management Services

Keyword Research and Bidding
PPC Campaign Optimization
Ad Copy & Creative
PPC Campaign Benchmarking
PPC Landing Page Optimization
Remarketing/Retargeting
Continuous Optimization and Reporting
PPC and SEO Strategy
Keyword Research and Bidding

Our PPC marketing account managers are experts in keyword research and keyword bidding. We use data-driven PPC strategy to make the most of every impression your ad receives in the search network. Keyword selection is a crucial element of PPC ad campaigns, and at the end of the day, the only keywords worth paying for are those that are most likely to bring converting-traffic.

In specific industries, cost-per-click for high-value keywords can be very expensive. As a result, some businesses end up paying thousands of dollars of their advertising budget for web traffic that doesn’t convert. Our Adwords management company avoids these common missteps to ensure your ad impressions are shown to your ideal customers and buyers.

If you have internal data you want included in your PPC campaign, we incorporate those analytics into our bidding strategy. Our PPC management agency has a proven track record of getting advertisers into higher Google Ads positions, driving higher-quality clicks, and executing effective campaigns with high ROI.

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PPC Campaign Optimization

The right campaign settings can be the difference in creating profitable campaigns. Campaign structure optimizations can help improve the price you pay in the ad auction, lower your Google Ads account quality score, and lower the price of PPC advertising for your brand and leading to more long-term success with search advertising.

Targeting long-tail keywords can produce great results because they are often less expensive and higher performing. Single Keyword Ad groups are the best way to ensure ad copy is highly relevant to the users search query. Google Ads features like A/B testing can improve the efficiency and performance of search ads. These optimizations require more of a manual process for our Google Adwords managers, but the nuances in ad copy and relevance are the most effective way to get better results.

Our digital marketing company has years of experience using pay-per-click advertising to help startups and business owners break into crowded marketplaces. We also work with enterprise-level companies that want to grow or expand their market share through search marketing. Our search specialists will focus on optimizing the key areas that lower click cost and improve campaign performance.

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Ad Copy & Creative

In text-based search ads, optimized ad copy is essential to ensure that the ideal audience clicks on your ads over your competitors. The more relevant your ad copy to the users search query, the more likely they are to click. If your ad copy has no relevance to the users search intent, they are unlikely to click, resulting in worse quality scores and higher prices in the ad auction.

Our ads speak directly to your target audience, and our optimized PPC landing pages help them take the next step toward conversion. With campaign settings like geotargeting and Single Keyword ad groups, we use highly-targeted ad copy that will be relevant to users across keyword match types. When appropriate, we make use of ad extensions so your search ad takes up more real estate on the SERP and has a bigger impact.

For PPC campaigns on the Google Display Network that include creative, we can design visually engaging advertisements or use those provided by your in-house team. As a full-service digital marketing agency, we have experience designing creative and copy in multiple industries and verticals that earn you new customers who are ready to convert.

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PPC Campaign Benchmarking

Prior to the start of your Google search ad campaign, our dedicated account managers will meet with your team to get a clear understanding of your campaign goals. Whether you’re using a search campaign to drive website traffic, generate leads, increase revenue, or to build online presence, our PPC agency will have a clear understanding of your goals and design your advertising campaign to meet them.

Our marketing agency creates performance-based online advertising campaigns so your brand can truly measure the value of every click you buy. Metrics like page sessions, goal completions, and conversion rate help quantify whether we created a successful PPC campaign that reached your campaign goals.

We continually optimize PPC campaigns based on our performance metrics.  When our PPC efforts are successful, our specialists can scale up to reach more users in the search engine results pages or across the Display network. Regardless of your preferred PPC platform, we know how to lower your cost-per-acquisition (CPA) and make the pay-by-click model a successful growth and revenue engine for your business.

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PPC Landing Page Optimization

After users click on your search ad and arrive on your website, the work of optimization is not complete. It doesn’t matter if you put countless hours into campaign structure and keyword targeting, if those clicks don’t result in conversions, your brand pays a high price for very little benefit.

The landing pages that are paired with click campaigns need to be highly relevant to the users original search query. Conversion optimization will help turn first time site visitors into qualified leads and sales. Pairing specific web pages with your PPC ads allows you to track the performance of your PPC campaigns with more measurable results.

Our content marketing and web design teams create optimized landing pages that transform PPC clicks into conversions. Pay-per-click advertising is only beneficial when traffic converts, so we optimize landing pages to provide Google Ads traffic the information they are looking for, while enticing them with strategic website design and CTAs that maximize your conversion rate.

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Remarketing/Retargeting

Retargeting is one of the most cost-effective strategies for any digital advertiser, and our PPC agency specializes in both Google Ads and Facebook Ads remarketing. Our online marketing experts create effective retargeting ads that turn your previous website visitors into new customers via lower CPCs across social media and search ads.

Retargeting ads are a great form of click advertising because they are more cost-effective and have the highest conversion rates. With retargeting lists in Google Ads, your ads are shown to those previous site visitors who enter in similar keyword searches into their Google search bar. Most site visitors will not be ready to convert the first time they visit your site, so using retargeting  click ads to get them back to your site is a high level strategy for getting more from your PPC budget.

We are known as the best PPC management company because of the data-driven strategy we bring to designing campaigns. Your PPC campaign manager will let you know if your ad campaign will benefit from retargeting. For ecommerce websites in particular, retargeting is one of the fastest ways to increase conversions and revenue.

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Continuous Optimization and Reporting

As a data-driven PPC management company, we make strategic adjustments throughout your campaign to maximize budget and deliver the best results. Optimization is a continuous process, and we leverage your PPC account and identify new opportunities every step of the way.  We have over a decade of experience executing effective PPC campaigns that use data analysis to earn better ad placements and save your brand a lot of money and a lot of time in the long run.

Your in-house PPC manager will provide detailed reporting to keep you informed on our Google Ads or social media marketing efforts for your brand. Know how your campaign is performing and watch as our optimizations deliver amazing results. If you have existing campaigns that are already live, we can do PPC audits to provide actionable insights where your marketing strategy can improve.

We have helped improve the ROI and profitability of our clients’ business PPC campaigns. Our PPC company provides monthly reporting and consistent communication so you get to see the great things happening across different ad platforms that improve your brand’s visibility.

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PPC and SEO Strategy

To make even more of your click marketing efforts, a solid SEO campaign can ensure those clicks you pay for keep coming even after your budget runs out. Current clients who also pursue SEO in addition to click services experience more successful campaigns simply from having a more comprehensive digital marketing strategy.

In addition to our PPC services, our digital marketing firm offers SEO, copywriting, web development, technical SEO, reputation management, and more. We know how to take your brand’s online visibility to the next level in the search results pages for both PPC and organic listings. We don’t require long-term contracts, only a monthly fee that you can cancel at any time.

Our PPC company is a good fit for any brand wanting a strategic Google Partner. If you want to elevate your digital marketing strategy with your Adwords account and a robust SEO campaign, our digital agency will get your brand in front of the right audience at the right time

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How our PPC Campaigns Work

PPC Consultation
Every new campaign begins by working closely with our new clients to ensure our digital ad strategists and content marketing teams have a strong understanding of your business model, brand awareness, high value customers, and conversion rate goals. We are known as the best PPC company because of our ability to design performance-based campaigns that improve ROAS across PPC platforms.
PPC Benchmarking
Designating benchmarks for your PPC advertising campaign will allow your dedicated account manager to strategically choose the best platform, determine geographic, demographics, and device targeting, and perform the necessary keyword research to ensure your advertisements make the most out of each impression your click ads get in the search results page, social networks, display network, or other marketing channels.
Conversion Optimization
Our click management company does more than just setup a campaign on the ads platform and let it be. Our Google Adwords managers do so much work to continually refine and optimize your campaigns so you can hit your KPIs and replicate the advertising model and campaign again and again. Schedule a phone call to learn more about the great way we can help your brand with our digital marketing services.
Improved ROAS
We help secure higher ad placement and lower CPC cost to get to your ads seen by the target audience most likely to convert without impacting your bottom line. We consistently produce the best campaigns that improve overall account performance. The reliability of our good results is why we are one of the best PPC companies for small businesses, local business, enterprise-level organizations, and brands of all sizes.
PPC Case Studies
With our search engine optimization expertise, we grow organic traffic and conversions alongside our PPC campaigns. See how our digital marketing agency has used paid media to improve lead generation and increase revenue for brands in a variety of industries.

Benefits of PPC Advertising

Immediately Rank Higher
PPC ads allow you to immediately rank above your competitors in the organic search results . It takes time to get to the top of major search engines, so in the meantime, your Google Ads account can help you get real people clicking on your ads as you find new ways to grow your brand visibility organically.
A/B Testing with Text and Image Ads
There are many optimization opportunities available to advertisers in their Google Ads account. Using the A'B testing feature is a no-brainer and doesn't require any additional setup fee. The simplicity of A/B testing means that Google optimizes your campaigns for you, meaning you can have peace of mind that your most effective ads will always be shown at the right time.
Increased Brand Awareness
For new brands, working with a Google Adwords Manager is a great way to grow brand awareness through banner ads and search campaigns. A con is that it can get expensive when not done correctly. That’s why working with SEO companies or a PPC company that are pros in Google and Bing ads campaigns can be the difference that takes your brand awareness to the next level.

Why Work with LinkGraph

SEO Experts
No Required Contracts
SEO Software
SEO Experts

In addition to our Adwords PPC management, our dedicated team of PPC experts are also SEO professionals. Our team members can find the right keywords, optimize your landing pages, and even offer UI, UX, and graphic design services. Whether you only want limited services or want to give LinkGraph total control of your digital marketing strategy, we are the right agency to help you reach your business goals 

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No Required Contracts

Unlike other agencies, our PPC company charges a monthly management fee and does not require long-term contracts. Our price model allows your brand to see results from our click advertising agency before committing to our click management services long-term. We can manage any popular form of PPC platforms and provide custom reports so you can see why LinkGraph is known as the best PPC agency.

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SEO Software

As a full-service digital marketing agency, you will also have access to our software suite of SEO tools so you can make sure your team incorporates the best practices of SEO across your website. A great tool like our backlink analyzer can help you red flag toxic backlinks from spammy websites. Our landing page optimizer can help you turn your big ideas into SEO optimized content.

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What is a PPC Campaign?

PPC stands for pay-per-click, a digital marketing campaign type where advertisers pay a fee for each click that their ad receives. Search engine marketing is one of the most common forms of PPC advertising, as it targets popular search phrases and terms to drive website traffic. Social Media sites like Facebook also offer PPC campaigns, as PPC is an excellent way to focus on a target market and get the most out of a paid marketing budget.

What is a Quality Score?

Quality score is a metric used by search engines to determine the cost-per-click (CPC) of advertisements. Quality score is formulated by a variety of factors such as relevant content on home pages and landing pages, CTR, keyword relevance, advertisement text, and your overall Google Ad performance. A higher Quality Score leads to lower CPCs and better ROI for your ad budget.

What is an ad group?

For Google Adwords, your campaign will be made up of one or more ad groups. Each ad group shares a similar target and likely leads to the same landing page or homepage on your site. Each ad group has its own separate keyword list. Our Google Ads and Bing Ads team use Single Keyword Ad Groups to help you drive qualified website traffic and leads at a lower cost.

What are negative keywords?

Negative keywords are those terms that you do not want your PPC ads to appear for. Negative keywords are used to improve the performance of a campaign by ensuring that ads don’t show up for irrelevant keywords when broad & phrase matching is utilized. Your project manager will identify the negative keywords associated with your ad group to ensure that your Google ads only appear in front of the right people who are most likely to convert.

What is remarketing?

Remarketing (also known as retargeting) is a form of targeted advertising where online ads are shown to users or searchers based on their previous internet actions. This allows PPC ad creators to create increasingly relevant ads for a target customer to increase their likelihood of re-engagement and conversion. Our ppc management company uses retargeting to get people back into the sales funnel if they visited your website or abandoned an order previously.

What platforms do you provide PPC services for?

Our award-winning digital marketing agency specializes in PPC ads for search engines like Google, Bing, and Yahoo! We also design profitable social media marketing campaigns for Facebook, Instagram, and other platforms.

What's the average cost of a PPC campaign?

Pricing varies depending on the unique needs of our potential customers. Campaign costs depend on your preferred advertising platform, frequency cap, keyword bids, and daily budget. They also depend on whether you need keyword research, ad copy, or optimized landing pages. Your in-house PPC manager will help develop a campaign level that fits within your marketing budget and has a good chance for positive ROI.

How long can my Google Ads be?

AdWords text ads allow three 30-character headlines and up to three 80-character description lines. You also get two 15-character URL path fields (this doesn’t have to be the actual landing page URL, but the domain has to be the same). For responsive search ads, you need a minimum of 10 headlines and up to four description lines. Google will then optimize the best mix of the options available. We are a full service digital marketing agency and can partner with you beyond keyword research and bidding to create catchy, effective marketing copy to get the most out of your Adwords efforts.

How long does a Google Ads campaign last?

Until your Google Adwords campaign launches, you’re not yet being monitored for click-through-rate (CTR). CTR is one of the biggest factors Google uses to measure your ad relevance, and until then, it relies on other factors.

For this reason, it often takes 2-3 weeks before your Adwords Ad campaign will see momentum and results. This is the point that our PPC managers can make necessary adjustments, whether by bidding on new keywords or creating new ads. For this reason, our digital marketing agency recommends 2-3 month long ad campaigns.

Do you handle conversion tracking or can we?

We can set up the conversion tracking internally, or pass pixel codes off to you so that your team can implement them in-house. We are one of the best agencies because we adjust our campaigns to meet the needs of our clients.

What if my ads are drawing traffic but not conversions?

If you see success in driving website traffic from your PPC ads but not conversions, it’s possible that your website design may need improvements. An Adwords campaign cannot be fully effective if your website doesn’t perform well on mobile devices or if your PPC landing pages do not have clear call-to-actions (CTAs).

Before you invest in a Google Adwords or PPC campaign, the first step is to evaluate whether your site is ready for the increase in traffic or needs changes to web design or increased content marketing efforts. Our website design team can offer you innovative UI/UX solutions to make sure that your site is optimized for search and ready to convert by the time PPC traffic arrives.

I'm more interested in SEO services. Can you help?

We are a SEO, web design, and digital marketing agency and can help with SEO, content marketing, email marketing, technical SEO, and more. Regardless of what online marketing services your brand needs, LinkGraph is the best place for ambitious brands. Connect with one of our experts today.

I don't know much about SEO. Where should I start?

Our Learning Hub is a great resource for expanding your SEO knowledge. Here are a few good places to start. 

SEO 101: Understanding the SEO Environment

10 Tips for On-Page SEO

Why Cho