PPC/Google Ads
Account And Bid
Management Services

PPC and Google Ads campaigns can be powerful tools to increase visibility and drive website traffic. There are a variety of factors and analytics that play into successful PPC/AdWords campaigns, and having the help of digital marketing professionals can be the difference between Adwords success or a costly Adwords account billing.

At Linkgraph, we specialize in search engine PPC advertisements on Google, Bing, and Yahoo! and have the expertise to harness Google Analytics and data to make the most out of your PPC and Google Ads efforts. Our PPC managers have a proven track record of boosting website visibility, traffic, and conversion rates through smart, strategic, PPC optimization.

PPC Campaigns Informed by SEO and Intended for Conversion

Our PPC services are a great way to increase your website traffic, and our campaigns can be tailor-fit to meet your niche business goals. We create separate campaigns for each client with the knowledge that every target audience requires a unique, strategic ad campaign.

Innovative Software Solutions

With the power of our proprietary SEO software, we pull from over a decade of paid-search knowledge and utilize the latest tools from PPC experts to build an Adwords campaign strategy that fits your marketing budget and business goals. We know how to find the right keywords and search terms to save you a lot of money in the short-term and build your quality score for lower costs of CPC in the future.

Ad Creation and Copy

We utilize a blend of all ad types from expanded text ads, responsive and dynamic search ads, to ads with video content. We ensure your paid ads have the necessary type or variety that is the most effective for your business. If desired, our content team creates ad copy built to maximize quality scores so you don’t have to pay more per click.

Continuous Optimization and Reporting

We utilize a blend of all ad types from expanded text ads, responsive and dynamic search ads, to ads with video content. We ensure your paid ads have the necessary type or variety that is the most effective for your business. If desired, our content team creates ad copy built to maximize quality scores so you don’t have to pay more per click.

Collaborative Consultation

Every new campaign begins by working closely with our clients to ensure our digital marketing team has a strong understanding of your business model, brand awareness, high value customers, and conversion rate goals. Designating benchmarks for your PPC advertising campaign will allow us to strategically choose the best platform, determine geo- and device-targeting, and perform the necessary keyword research to ensure your advertisements make the most out of each impression. We know how to narrow in on the target audience most likely to convert.

Keyword Research and Bidding Expertise

Our PPC marketing account managers are experts in keyword research and keyword bidding. With the help of our software, they formulate keyword lists, identify negative keywords, remove duplicate keywords, and make strategic decisions to make the most of every impression your ad receives in the search network. If you have internal data you want included in your PPC campaign, we incorporate those analytics into our bidding strategy.

Remarketing/Retargeting

We utilize a blend of all ad types from expanded text ads, responsive and dynamic search ads, to ads with video content. We ensure your paid ads have the necessary type or variety that is the most effective for your business. If desired, our content team creates ad copy built to maximize quality scores so you don’t have to pay more per click.

Case Study

The Client:

A mid-size law firm

The Challenge:

Identify new leads for a firm with reputation management challenges and a history of poor performing Adwords campaigns. Create website traffic and revenue growth for a firm with bidding, quality score, and CPC disadvantages.

The Method:

Optimized Adwords campaign for highest converting keywords and with automated bidding and targeting. Created a new transactional landing page designed to transform users into leads. Monitored relevant metrics to increase quality score and lower average cost of CPCs.

The Results:
30%
Increase in traffic
35%
Increase in conversions
15%
Decrease in average CPC
FAQs
What platforms do you provide PPC services for?
We manage paid search marketing on Google, Bing, and Verizon media. Whether you are looking for standard text ads, remarketing, or Google Shopping ads we able to build your campaign from the ground up, or take on your existing campaign and improve the performance.
What's the average cost of a PPC campaign?
Our pricing model varies based on the individual needs of our potential customers. Campaign costs depend on your preferred advertising platform, frequency cap, keyword bids, and daily budget. They also depend on whether you need keyword research, ad copy, or ad extensions. Our account managers will help develop a campaign level that fits within your marketing budget and has a good chance for positive ROI.
How long can my Google Ads be?
Google ads can range in length depending on the type of ad being built. There are some standard lengths that need to be taken into account. Headlines are limited to 30 characters with the ability to add up to three headlines. Descriptions are limited to 90 characters per description.
How long does a Google Ads campaign last?
A Google Ads campaign can run indefinitely and will need to be continually optimized to ensure that you are getting the most out of the platform. Our goal is to always ensure that you are getting a return on your ad spend that allows the campaigns to grow and run continuously to drive revenue for your business.
Do you handle conversion tracking or can we?
If you have an in-house web developer that prefers to make changes to your website code we are able to send the conversion code and installation instructions to your team. If you have Google Tag Manager installed on your site granting our team access to it will speed up the process and allow us to make changes as needed to any conversion pixels that need to be put in place.