What is On-Page SEO?
On page SEO is the most significant contributing factor for whether or not you rank organically for different keywords. On page SEO includes:
- On page content
- Section headers (H1-H6)
- Each URLs Title Tag
- Each URLs Meta Description
- Images and Media
If your site content is engaging, meaningful, and informative then you are likely to rank for relevant keywords. On page content is the first step to ranking for the right keywords. Our on-page SEO services include:
- Blog Posts
- Webpage Copy
- Product Descriptions
- Long Form Content & Technical Writing
A healthy site includes regular content updates, a ranking factor known to search engine as “freshness.” Good content puts you on the search map, new content can keep you there.
Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site.
Sites that feature a blog have a 434% greater chance of ranking highly on search engines.
Quality Writing, All Niches Covered
Each member of our 50-person editorial team has been hand-selected to make sure we’re capable of producing content in any niche or vertical. Our editorial engine includes professors, journalists, bloggers, content strategists, and a veteran editing team who have worked for some of the best-known publications in the business.
Every writing engagement starts with research about our client’s industry and field to determine:
- Types of search intent for that Niche
- Common Terminology and Vocabulary
- Priority Inclusions for Ranking
- What’s Considered “Fresh” Information
- Frequently Asked Questions
With our findings we create relevant and engaging content, for the right keywords, that your audience is searching for and bound to love.
How It Works
Tell us what kind of content you need, which URL needs on page optimization, or ask us for recommendations.
Review potential topics, formulated based on our careful research, and let us know what sounds good to you!
Our team will handle all writing, editing, revisions, and (depending on the platform you use) even post your content.
Watch your new content get indexed as you gain additional keywords, and rise in the search rankings.
Search Engines prioritize sites with “fresh” content, sites with long-form content, and sites that have content that answers a searcher’s questions or needs. The options below allow you to mix and match content lengths and types to best meet the unique needs of your target market.
Frequently Asked Questions
What information do I need to provide for my order?
Only your domain, they type of content you’d like us to produce, and how long you’d like each piece of content to be. Our team is fully equipped to complete keyword research and suggest terms to target, complete ideation for potential blog topics, and handle all related research/drafting.
That being said, providing any of the following can help us best tailor content to your vision and needs:
- Keywords that currently convert for your site
- Questions your customers frequently ask
- Keywords you’re targeting with PPC
- Competitor or industry content that you find valuable
- Existing topic ideas your team has discussed, but not had time to write.
How are content topics selected, and do I get to approve them?
You have approval power from start to finish. We won’t start writing an article until you approve the title/topic. Likewise, your article won’t be published until you sign off on the content.
Topics are selected after our team completes keyword research, industry-research, and a competitor review. Industry research helps us identify key language and “fresh” content in your space, while the competitor review gives us a sense of what the sites currently ranking on the first page of search results are writing about (aka what kind of content is being rewarded in search).
We then formulate a list of topics based on your specific niche and target audience, topics we know will allow us to target keywords vital to your site’s growth, and enable us to include enough semantic variations to ensure your new content ranks!
Can I send back titles or articles for revision?
Yes. We pride ourselves on being a flexible team dedicated to meet your needs and expectations. We specialize in high-quality content that college-educated writers create, so we know you will be satisfied. If you don’t like the topic or article, you can send it back for revisions.
How is the article delivered?
That’s up to you. We can send the article in any format. We can also post the article to your WordPress blog, or save it as a draft so you can look it over one more time before it goes live.
Can I give you article and topic ideas?
Of course. Make sure to include that information in the blog order form.
How will on site SEO help my business?
SEO-optimized content will help your site rank for MORE keywords in search, and rank HIGHER for terms you’re already targeting. Blog posts are tailored to be engaging, informative, and high-quality, and they will lead people to your site through best practices of SEO optimization.
How is content optimized?
Content is optimized for users first, and for search engines second. This future-proofs your content, ensuring it will be relevant to your target market even as search algorithms change.
For users we consider:
- User Search Intent
- Commonly Asked User Questions
- Content Freshness
For search engine optimization we take into consideration the following:
- Primary Keyword Semantic Variations
- Latent Semantic Indexing (aka Focus Keywords)
- Internal Linking & Authoritative External Linking
- Inclusion of Title Tag and Meta Description
- Information Architecture/Hierarchy
- TF-IDF (term frequency-inverse document frequency)
How long will it take to deliver my order?
Depending on the number of blogs per order, you can expect to see your order completed in one to two weeks from the time of payment.
How Important is On Page SEO?
On page optimization is more about helping USERS find what they’re looking for than helping search engines.
Many clients need on page SEO improvements before link building efforts will provide their search engine rankings.
The typical user will scan a page quickly looking for relevant headings and topics before reading paragraph text. On page SEO helps users quickly find the content they’re looking for, from page titles in the search results to headings within specific pages.
Without good content that appeals to your user, and provides a good user experience — all of your SEO efforts will be crippled.
What type of On Site SEO do I need as a local business?
You need content relevant to your target market’s location(s), you need location-based keywords in your main nav, and you need location-optimized pages for each target location or service area.
If a personal injury law firm wants to rank for “personal injury attorney in san francisco” and if they don’t have that keywords anywhere on their site – they’re unlikely to rank for the term. As we add more quality content pertaining to San Francisco to their site, search engines become more confident in the relevancy of their site for that keyword.
If you’re interested in more help with Local SEO, local backlinks, or increasing organic traffic from local customers – check out our Local SEO Services page. Local SEO services include help with local directories, and other local on page seo factors.
What elements of SEO have the most impact on search results?
All quality content is important, but the words in your page titles, main navigation, and headings (H1 & H2 tags) carry a lot of weight. Make sure you use those spaces to highlight key terms and topics from your content.
Bing also puts some consideration towards the content in your meta description, although Google does not.