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16 Link Building Tips to Improve Landing Page SEO

Why do link building? Link building is one of the most important aspects of SEO. By building links to your site, you can improve your site’s authority […]

By The LinkGraph Team on May 05, 2022 - 21 minute read

Why do link building?

Link building is one of the most important aspects of SEO. By building links to your site, you can improve your site’s authority and relevance in search engine results pages (SERPs). This, in turn, can help you to increase traffic to your site, boost your online visibility, and improve your ROI.

But why is link building so important for SEO?

First and foremost, links are one of the main factors that search engines use to determine a site’s authority and relevance. The more high-quality links your site has, the more likely it is to rank higher in SERPs. In fact, a recent study by Moz found that the number of links a site has is the second-most important ranking factor, after the quality of its content.

Links also play a major role in driving traffic to your site. In fact, a recent study by Ahrefs found that the number of referring domains (links from other websites) is the top factor in determining how much traffic a site receives.

Moreover, links are an important part of building your brand’s online visibility. The more links you have from high-quality websites, the more likely it is that people will see your site when they search for relevant keywords.

Finally, links are an important part of generating ROI for your business. The more high-quality links you have, the more likely it is that people will click through to your site from SERPs. This, in turn, can help you to increase sales and conversions, and boost your bottom line.

Is Link Building Safe?

There’s a lot of debate surrounding the safety of link building. Some people believe that it’s a safe and effective way to improve SEO, while others think that it can lead to penalization from Google. So, what’s the truth?

In a word, it depends.

There are a number of ways to build links safely and effectively, but there are also a number of ways to get penalized by Google. In general, you’ll want to avoid any black hat techniques like buying links or spamming forums with links to your site. These techniques may improve your rankings in the short term, but they’ll likely lead to a penalty from Google in the long run.

Instead, focus on creating high-quality content that people will want to link to naturally. This may take longer, but it will be more effective in the long run. You can also build links through social media, PR, and other forms of marketing.

When it comes to link building, there’s no one-size-fits-all answer. You need to consider the individual circumstances of your website and use a variety of safe and effective techniques to build links that will improve your SEO.

1. Identify which landing pages will benefit from link building

There are a few key pages on your website that will benefit the most from link building. Start by identifying which pages have the most potential to bring in traffic and boost your SEO efforts. Once you know which pages to focus on, you can start targeting high-quality links that will improve your website’s overall ranking.

Some of the most important pages on your website are your homepage, product pages, and blog posts. Your homepage is typically the first page that potential customers see, so it’s important to make a good first impression. Product pages are also important, as they can help you convert website visitors into buyers. And finally, blog posts are a great way to attract new visitors and keep them coming back for more.

Once you’ve identified which pages need the most help, it’s time to start building links. There are a variety of methods you can use to get links, including guest posting, link building tools, and contacting bloggers and other website owners. However, you should always focus on quality over quantity. Only target high-quality links from reputable websites to ensure that your website gets the most benefit.

By focusing on link building for your key pages, you can improve your website’s ranking and increase your chances of success.

2. Use Link Analyzer Tools

There are a number of link analyzer tools that you can use to help you improve your website’s link popularity. These tools can help you to identify the quality and quantity of links pointing to your website.

One of the most popular link analyzer tools s the Alexa Toolbar. The Alexa Toolbar is also a free browser add-on that allows you to check the Alexa Rank of any website. The Alexa Toolbar also includes a link popularity tool that allows you to see the number of links pointing to a website.

Other popular link analyzer tools include SearchAtlas, Semrush, Ahrefs, and others.

3. See where your Competitors Are Earning Their Backlinks

One of the best ways to determine where to allocate your own link-building efforts is to see what sites are linking to your competitors.

By taking a look at the backlinks of your top competitors, you can get an idea of the types of sites that are linking to them, as well as the quality of those links.

If you see that a competitor has links from high-quality sites, you may want to try to get links from similar sites.

Likewise, if you see that a competitor has a lot of links from low-quality sites, you may want to focus on getting links from high-quality sites instead.

To find the backlinks of your competitors, you can use a variety of different tools.

Finding Backlinks with Moz

One of the most popular tools for doing this is known as the “Open Site Explorer” from Moz.

  1. The Open Site Explorer allows you to see the backlinks of any website, as well as the anchor text and PageRank of those links.
  2. To use the Open Site Explorer, simply enter the URL of one of your competitors into the search bar and hit “Search.”
  3. You will then be taken to a page that shows all of the backlinks that competitor has.
  4. You can also see the anchor text and PageRank of each of those links.
  5. If you want to see the backlinks of a specific page on a competitor’s website, you can also do that.
  6. Simply enter the URL of the page into the search bar and hit “Search.”
  7. You will then be taken to a page that shows all of the backlinks to that page, as well as the anchor text and PageRank of those links.

You can also export the data from the Open Site Explorer to a CSV file, which will allow you to analyze the data in a more in-depth way.

Analyzing Links with Majestic

Another popular tool for finding backlinks is Majestic SEO.

Majestic SEO allows you to see the backlinks of any website, as well as the number of links and the quality of those links.

  1. To use Majestic SEO, simply enter the URL of one of your competitors into the search bar and hit “Search.”
  2. You will then be taken to a page that shows all of the backlinks that competitor has.
  3. You can also see the number of links and the quality of those links.
  4. If you want to see the backlinks of a specific page on a competitor’s website, you can also do that.
  5. Simply enter the URL of the page into the search bar and hit “Search.”
  6. You will then be taken to a page that shows all of the backlinks to that page, as well as the number of links and the quality of those links.
  7. You can also export the data from Majestic SEO to a CSV file, which will allow you to analyze the data in a more in-depth way.

By taking a look at the backlinks of your competitors, you can get a good idea of the types of links that are helping them to rank well.

Then, you can focus on getting links from similar sites to help improve your own rankings.

4. Get your Business Listed in Online Directories

Almost every business today has a website, and with a website comes the need to get it listed in online directories. There are a number of online directories that you can list your business in, and many of them are free. The most important thing to remember when listing your business in online directories is to make sure that your business information is accurate and up to date.

Some of the most popular online directories are Google My Business, Yelp, and Bing Places for Business. Google My Business is a free online directory that is owned by Google. It allows businesses to create a business profile, which includes information such as the business name, address, phone number, website, and hours of operation. Google My Business also allows businesses to add photos and videos, and to write reviews.

Yelp is a free online directory that allows businesses to create a business profile, which includes information such as the business name, address, phone number, website, and hours of operation. Yelp also allows businesses to add photos and videos, and to write reviews.

Bing Places for Business is a free online directory that is owned by Microsoft. It allows businesses to create a business profile, which includes information such as the business name, address, phone number, website, and hours of operation. Bing Places for Business also allows businesses to add photos and videos, and to write reviews.

5. Invest in Content Marketing

Wanna build more links? Then it’s time to start investing in content marketing. The more content assets that you have, the more opportuniites you have for link building.

But where should you start?

First, you need to create quality content. This means investing in a good writer or team of writers. You’ll also need to make sure that your website and other marketing materials are up to date and look professional.

If you’re willing to invest the time and money in content marketing, you’ll be able to see great results. But it’s important to remember that it takes time and effort to see results, so be patient and keep up the hard work.

6. Become a Thought Leader in your Industry

The best way to become a thought leader in your industry is to start blogging and writing articles. By sharing your insights and knowledge with others, you’ll position yourself as an expert and build a following of people who look to you for advice.

To get started, think about the topics that are most important to you and your industry. Brainstorm a list of ideas, and then start writing. Be sure to share your articles on social media and other platforms, so that you can reach a larger audience.

In addition to writing, you can also become a thought leader by speaking at events and conferences. This gives you a chance to share your ideas with a larger group of people, and it can also help you build relationships with other leaders in your industry.

Finally, always be willing to share your knowledge with others. When you provide helpful information and advice, you’ll be seen as a thought leader in your industry.

7. Write a Guest Post

Writing a guest post for a blog that already has a large following can help you earn backlinks back to your website.

So, why should you write a guest post? Here are some of the benefits:

You’ll gain exposure to a new audience

    . When you write a guest post for a popular blog, you’ll get exposure to a new audience. This is a great way to grow your blog and attract new readers.

You’ll build relationships with other bloggers

    . When you write a guest post, you’ll build relationships with other bloggers. This can be a valuable opportunity to connect with other bloggers in your niche and share ideas.

You’ll earn links

    1. .

Lots of them

    1. . Writing a

guest post

    is a great way to earn contextual links to your web pages in a Google-compliant way.

8. Conduct Original Research, Case Studies, or Surveys

Conducting original research, case studies, or surveys can give you a wealth of information to include in your blog. It can also help you to establish yourself as an expert in your field. When conducting research, be sure to use reputable sources, and always cite your sources.

If you are conducting a survey, be sure to make it as accurate as possible. You may want to use a tool like Survey Monkey to create your survey. When you are ready to publish your survey, be sure to promote it widely to ensure that as many people as possible take it.

When writing about your research, be sure to present your findings in a clear and concise manner. Use graphs and charts to illustrate your findings, and be sure to explain the significance of your findings.

If you are writing about a case study, be sure to include all the pertinent details. Present the case study in a clear and concise manner, and explain the significance of your findings.

When writing about original research, be sure to explain the methodology that you used. Present your findings in a clear and concise manner, and explain the significance of your findings.

9. Distribute and Syndicate Press Releases

Press releases are a great way to get the word out about your latest product, service, or announcement. They can help to drive traffic to your website, and can even help to generate leads and sales. But how do you go about distributing and syndicating your press releases?

There are a number of different ways to distribute and syndicate your press releases, and the best way to do it will vary depending on your business and your target audience. Here are a few of the most popular methods:

1. Send your press release to local newspapers and magazines.

If you’re targeting a local audience, it’s a good idea to send your press release to the local newspapers and magazines. This is a great way to get your story in front of a wider audience, and it can also help to generate some publicity for your business.

2. Upload your press release to online newswires.

Online newswires are a great way to distribute your press releases to a wider audience. There are a number of different online newswires, and most of them are free to use. They can help to get your story in front of a large number of people, and they can also help to generate some publicity for your business.

3. Publish your press release on your website.

Another great way to distribute and syndicate your press releases is to publish them on your website. This is a great way to get your story in front of your target audience, and it can also help to generate some traffic and leads for your business.

4. Send your press release to industry-specific publications.

If you’re targeting a specific industry, it’s a good idea to send your press release to industry-specific publications. This is a great way to get your story in front of your target audience, and it can also help to generate some publicity for your business.

5. Post your press release on social media.

Finally, another great way to distribute and syndicate your press releases is to post them on social media. This is a great way to get your story in front of your target audience, and it can also help to generate some traffic and leads for your business.

10. Create Useful Tools and Resources

Creating useful tools and resources can be a great way to help people learn about your topic and to keep them coming back for more information. When creating these tools and resources, make sure they are of the highest quality and provide value to your audience.

Some great tools and resources to create include:

    Infographics
    Video tutorial
    Quzesiz or polls
    Cheat Sheets
    Comparison charts
    Blog post series

11. Try Broken Link Building

Broken link building is a process that can help you find link opportunities from pages that are no longer available. This technique can be used to find websites that have recently discontinued their services, moved to a new domain, or even deleted their website entirely.

To get started with broken link building, you’ll need a few tools:

    A link prospecting tool like Ahrefs, Majestic, or Moz Open Site Explorer
    A broken link checker like Xenu’s Link Sleuth or Screaming Frog SEO Spider

Once you have these SEO tools in place, you can start finding broken links to your target pages.

  1. Enter your target page into your link prospecting tool.
  2. Export the results to a CSV file.
  3. Use the broken link checker to find all of the broken links on the page.
  4. Add the broken links as links to your target page.
  5. Reach out to the website owner and ask if they would be interested in swapping links.

This process can be tedious, but it can be a great way to find high-quality links.

12. Try HARO Link Building

HARO (or Help-A-Reporter-Out) is a great way to get links. Haro is a service that connects journalists with sources, and it’s a great way to get links from high-quality websites.

To use Haro, simply sign up for an account and submit a query. You’ll then be connected with journalists who are looking for sources for their stories. You can then pitch your story ideas to the journalists, and if they’re interested, they’ll contact you for more information.

If the journalist uses your information in their story, they’ll typically include a link to your website. This is a great way to get links from high-quality websites, and it can help improve your SEO rankings.

13. Share your Content on Social Media

Once your content is created, it’s important to share it on social media. This will help you to reach a wider audience and generate more leads.

When sharing your content, be sure to use relevant hashtags and post it on the correct social media platform. For example, if you’re sharing a blog post, you’ll want to post it on your company’s blog and then share it on Twitter, LinkedIn, and Facebook.

You can also use social media to drive traffic to your website. For example, you can post a link to your latest blog post on Twitter and ask your followers to click the link and read the post.

When sharing your content on social media, be sure to:

    Use relevant hashtags
    Post it on the correct social media platform
    Post a link to your website

14. Get Interviewed on Podcasts

Being a guest on podcast is a great way to share your message with a wider audience

Reach out to some of your favorite podcasts and see if they’d be interested in having you on as a guest. Podcasts are a great way to build your credibility and reach a new audience. Often, those podcasters will include. link to your website. inthe episode description.

15. Sign up for Conferences and Events

There are many great conferences and events out there for entrepreneurs. It can be a great opportunity to learn more about the industry, network with others, and earn backlinks back to your website.

Here are a few events to consider that have relevance to multiple industries:

The Entrepreneur’s Summit

    is a three-day event that brings together entrepreneurs from all over the world to share their stories and advice.

TED

    is a series of conferences that covers a wide range of topics, from technology to business to global issues.

The Ignite Conference

    is a series of events that features 20-minute talks from a variety of entrepreneurs and thought leaders.

The Chicago Ideas Week

    is a week-long event that features a variety of talks and workshops from entrepreneurs and thought leaders.

The American Express OPEN Forum

    is a series of events that covers a wide range of topics for small business owners.

The Small Business Expo

    is an annual event that provides small business owners with the opportunity to learn from industry experts and network with other entrepreneurs.

16. Use Contextual Anchor Text

Anchor text is the clickable text in a hyperlink. When you click on an anchor text, you are taken to the destination URL specified in the hyperlink.

Contextual anchor text are the words that are surrounding the hyperlink. Most webmasters use contextual anchor text because it is more natural and looks less spammy. However, there are times when you might want to use naked anchor text to make the hyperlink more visible.

When choosing anchor text, you should always consider your target audience and the keywords that they are likely to use. You should also use a variety of anchor text to avoid getting penalized by Google.

Start Link Building Today With the Above Tips

There are a lot of reasons why you should start link building today.

When you have a lot of high-quality links from other websites, it can show that your website is a credible source of information.

This can help you prove to Google that your website is reputable and well trusted in your industry..

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