There is no better place to start when designing a new campaign or marketing strategy than with search volume metrics for your targeted keywords.Keyword search volume is the number of times a keyword is used in search over a given time period, typically 30 days.
Search volume for a keyword will vary across search engines (ex: Google, Bing, Yahoo, Baidu, etc). Google traditionally has the highest search volume of any search engine as it captures almost 90% of the global search market.
As a result, almost search volume tools typically report keyword volume based on what users type into the Google search box. There are a number of free keyword research tools (like this one) which can give you information on the average monthly search volume and average CPC of your target keywords.
If you don’t have a Google Adwords account, this keyword research tool will give you practically the same information. LinkGraph’s free keyword tool will tell you:
If you already have a Google Adwords account you can use Google’s keyword explorer tool – Google keyword planner. This free tool will give you keyword suggestions based on the terms you are already targeting. However, the tool will not surface exact search volume for keywords in it’s suggested keywords list. The keyword planner will also not surface the CPC, or keyword difficulty. Instead it will display a range for average monthly searches, and a “suggested bid”, a PPC indicator. The range on average monthly searches can be huge for keywords within this tool.
This free keyword tool requires you to be logged into our customer dashboard (creating an account is free), but it will take your keyword research to a whole new level.
This keyword tool will give you the organic competition level for a keyword or keywords list, as well as the. monthly search volume and CPC for each term. Organic competition tells you how difficult it will be to rank for the specified term in organic search. Some of the best keywords you can target are ones with high search volume, high CPC, and low organic competition.
Low-competition keywords are easier to rank for, and keyword competition should be an integral part of your keyword research and selection criteria. Even better, once you’ve selected the right keywords for your site, this tool will track your site’s SERP rankings for the term. If you’re struggling to move up in the SERPs for an important keyword, consider using another one of our free keyword research tools – our Content Optimizer.
Google trends is another great tool to use for keyword research. Keyword search volume can vary by season, such as the “swim suits” and “fireworks” examples below.
We can also see high search volume for a brief period of time, say 1-2 months around a specific event or set of events. For example, take look at the spike in search interest for the term “mcu watch order” around the release of Avengers: Endgame in April of 2019.
Google trends allows you to spot-check high volume search terms for longevity, and better plan for seasonal search terms that may be showing low volume due to a seasonal dip in queries.
This keyword tool helps you identify LSI keywords, or focus keywords, which help search engines understand the focus of a page on your site.
Copy any piece of content into the tool, select the keyword you would like the content to rank for, and the tool will provide you with a keyword list (both single terms, and long-tail keywords) to incorporate. More important keywords will be at the top of the list, less important keywords will be towards the bottom of the list.
The truth is that there are hundreds of factors that affect how pages rank within Google’s search results. For an in depth piece on keyword research, check out our blog piece Keywords 101: A Beginner’s Guide.
Your keyword research journey should begin with the keyword volume metric. Start with keyword ideas you think potential customers would use when looking for your products or services and check that keyword’s search volume. If there’s no search volume, your target audience may be thinking of your business in a different way.
As the old adage goes, it's a good idea to “use the same language as your clients." This is especially true with searchers. Search volume is a great indicator for how the general population thinks about your business. Natural language processing and synonym vector correlations are continually advancing, but there’s still a substantial direct correlation to the search terms entered into browsers and page content.
Once you understand which queries are actually being used by searchers, you’ll want to narrow in on specific keywords that have commercial intent.ere’s still a substantial direct correlation to the search terms entered into browsers and page content.
The first thing you can do is sort your potential keyword list by CPC. CPC is a great indicator of how the market views a search query. High CPCs mean that the market has determined that searchers using that query have high commercial value (aka are likely to lead to a purchase). These terms are likely to be converting for the internet as a whole.
Now filter the list by keyword difficulty. The higher a particular keyword’s difficulty is, the more work you will need to do to reach the first page of search for your primary keyword. If you have a brand new site and you’re competing with massive well-established sites, you’ll have more success targeting long-tailed keywords than competitor keywords. These terms tend to have lower overall search volume, but also less competition. If you’re just starting out, target these easier to reach terms first.
This SEO strategy also has an added benefit – the more specific a search-query is, the more likely the user is to take action based on their search. Specific search queries are often called long-tail keywords. Long-tail keywords are made up of multiple words, usually including modifier terms such as location, size, shipping speed, price, color, etc. Here are a few long-tail keyword examples:
Keyword research can help you identify related topics to blog about as well as particular keywords to target for landing pages. If you run a tourism site and want to generate higher traffic to your pieces, ditch the simple seed keywords like “best restaurants” and focus instead on more specific terms like “Wednesday restaurant specials NYC”.
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