The first place internet users go to look for new products are search engines like Google. If your ecommerce store doesn’t appear on the first page of search results for keywords in your industry, your business may be missing out on opportunities to expand your market and increase revenue.
No matter your target audience, ranking on the first page of search results can drive leads and potential customers to your website for years to come. From on-page SEO, technical SEO, link building, to keyword research, LinkGraph provides comprehensive SEO and digital marketing services to help ecommerce brands increase their customers, sales, and market reach.
Our ecommerce SEO campaigns begin with competitor analysis and keyword research to find the high-converting keyword opportunities in your industry. The best keywords will be those that your ideal customers are already using and those that your website stands a strong chance of ranking for. Our proprietary keyword difficulty score helps our experts understand the most profitable opportunities for your ecommerce site.
We also use buyer personas to understand the behavior of your ideal potential customers and the search terms they already use. By targeting high-value keywords with strong search intent, we get your ecommerce site in front of more qualified users, or those who are actively seeking to make a purchase, book a consultation, or fill out a contact form.
Keyword selection forms the foundation of any solid SEO strategy. This is why LinkGraph performs thorough research in your industry vertical. We also study your competitors keyword rankings, backlink profiles, and on-site content in order to design a tailored, holistic strategy that helps you outrank your competitors and produce dramatic results for your ecommerce brand.
LinkGraph begins with a thorough audit of all of your landing pages. We identify any duplicate content, broken pages, or other issues that could result in Google penalties. Once we identify which of your product pages are not converting, we implement the necessary on-page optimizations, technical improvements, and conversion-optimization practices that will lead to better performance.
Important metrics like page sessions, view times, PageSpeed Insights scores, mobile responsiveness, and goal completions provide key insights into the performance of your product and category pages. Understanding which of your pages produce the best results can inform other key choices we make about your ecommerce website, like site architecture, internal links, and which pages to include in the navigation menu. We use site mapping and schema.org markup to improve your ecommerce website’s product appearances in search and to ensure more efficient crawling and indexing by search engine bots.
We’ll make sure your category pages are also high-converting and incorporate the best practices of UI/UX design and on-page optimization. With the help of our proprietary Copy Optimizer software, we improve product descriptions and landing page copy across your web pages. By improving the topical authority and depth of your existing pages, we increase keyword rankings and drive organic traffic to your site from search for the long-term.
If you want to immediately rank above your competitors in the search results, our digital marketers will design high-performing, scalable paid media campaigns that improve your lead generation and lower your cost-per-acquisition. We specialize in Google Adwords and retargeting/remarketing campaigns that bring traffic back to your ecommerce store to convert.
We know how to make the most of a Google Ads budget and how to optimize your search ads to give you every leverage against competitors in the ad auction. Our PPC managers are well-versed in keyword bidding, quality scores, and single keyword ad groups. They will help you lower CPCs to improve the ROI and profitability of your paid media campaigns. As CPCs continue to rise and paid search becomes more competitive, we offer expert guidance in optimized campaign settings that make the most of your paid media budget.
For those ecommerce brands interested in Facebook advertising, we implement advanced interest, demographic, and behavioral targeting so you can get ad impressions with the granular audiences that are most likely to convert. We also ensure you utilize the Facebook pixel effectively on your site, so you can track your existing site traffic in a way that delivers results as well as protects the hard work you’ve done to secure web traffic from a niche, specialized audience.
With high-scale, white-hat link acquisition, we help e-commerce sites grow their site authority and reputation through contextual, industry-specific backlinks. The higher the DA a backlink comes from, the more valuable it is to your site authority, so we focus on placing content in the highest-quality publications in your industry.
Our editorial team creates original, interactive content and our digital PR team pitches that content to reputable websites in your industry. For new ecommerce sites that lack established backlink profiles, we identify the high-value content assets on your site to use for link building opportunities. Using our proprietary backlink analysis software, we perform competitor analysis to identify key link building opportunities in your industry. We also perform backlink benchmarking to understand how aggressive your link acquisition needs to be in order for your ecommerce website to rank.
Through high quality, original content, and manual outreach to publications that have strong SEO metrics themselves, we earn you the kinds of quality links that will move the needle on your site authority. Backlinks are Google’s #1 ranking factor, and with a healthier, stronger backlink profile, your ecommerce store can start ranking higher and more often.
We do data-driven, conversion focused web design for e-commerce stores across all industries. Our web design and development experts specialize in optimizing, designing, and developing websites on the most popular e-commerce platforms including Shopify, Magneto, Wix, Bigcommerce and more.
We study user behavior on every part of your website — from the readability of product descriptions, the placement of CTA buttons, the selection of images and rich media, to the ease of the payment page and shopping cart. Then, we incorporate the design choices that will improve overall page experience, technical performance, and the conversion potential of every web page in your ecommerce online store.
Our UI/UX designers can transform your ecommerce website into a revenue machine with strategic design and SEO optimized content. We can provide landing page templates for your multiple product pages and always follow high-quality coding standards on the back-end. For ecommerce sites, we implement the best practices of design to keep your users arriving from search and converting for your brand.
For ecommerce sites with hundreds to thousands of landing pages, many of their web pages often only contain product descriptions. This is known as thin content, and in many cases, ecommerce websites end up sending PageRank to thin pages with inventory that’s low-value, out-of-stock, or unlikely to rank on Google. As a result, link juice gets spread too thin across the entirety of these ecommerce sites, and many online stores see reduced keyword rankings for their domain.
To prevent this, LinkGraph focuses on implementing strategic site structure through internal linking across e-commerce sites. If a page has thin content, we make sure link juice is being sent to other pages that have more ranking opportunities — like the home page, category pages, or useful resources like blog content, ebooks, tools, or visualizations.
For e-commerce stores and online retailers, technical optimizations, strategic internal links within blog content, and other on-site changes, can help direct PageRank traffic to the most important landing pages on ecommerce sites, improving their overall keyword rankings and traffic. Spreading PageRank more strategically is one of the easiest ways ecommerce websites can see immediate ranking improvements in their highest-value, best converting pages.
Online retailers can improve their rankings, organic traffic, and revenue through high-quality content strategy. Blog content and long-form landing pages are a great way for e-commerce brands to improve their topical authority, depth, and overall reputation. Content strategy is also important for targeting high-value keywords and increasing market share by earning new keyword rankings. Search engine crawlers respond well to quality-content signals that project expertise and authority like long-form content and original research.
Sites with long-form, in-depth content that incorporates rich media and interactive elements are more likely to rank, accumulate backlinks, and have strong social media signals. It’s a good idea to ensure that your ecommerce site avoids the thin content typical of multiple product pages and offers valuable, interactive landing pages and blog content. This kind of content marketing strategy keeps your users engaged and well-informed on your products and services until they are ready to make a purchase.
A strong content strategy also helps improve the overall SEO of your website because more users will engage with your content, link to it on their own publications, or share that great content with others across their social media channels. If your website pursues and offsite link building strategy, that long-form content will also be great for earning new links from reputable websites. Look to our link building ebook to learn more about some of the best ways to use content marketing to earn backlinks for your ecommerce brand.
The first place internet users go when they want to find new products or services are search engines like Google. Even if you have a well-established customer base, ecommerce SEO can provide you the opportunity to always be expanding your market through new keyword rankings. There is no better or more cost-effective way to gain new customers than by making sure your ecommerce site is consistently showing up on page 1.
There is no benefit to getting site traffic and clicks to your website if the users that arrive aren’t actually interested in products like yours. SEO experts can help you improve the quality of traffic your site receives from search engines and PPC clicks. You want high-quality, real leads (not bots), who are ready to make a purchase. The positive effects of higher-quality traffic extend to other key performance indicators across your website like lower bounce rates, longer page views, and more goal completions.
There are millions of ecommerce websites on the internet and ecommerce SEO will make it so more users discover yours. If you want to improve your overall brand recognition and help more internet users learn about you, showing up in search results can familiarize users with your brand name, the products your offer, and get them more interested in visiting your website to learn more.
Whether potential customers find your ecommerce store on desktops or mobile devices, our ecommerce SEO experts will audit your entire site to make sure it is responsive and high-performing. Using our proprietary domain crawlers, we make sure your web pages are being efficiently crawled and indexed by search engines. We improve your meta-data so your HTML code clearly shows Google what your products and services are all about.
What’s included in LinkGraph’s Ecommerce SEO Services
We have helped ecommerce sites across industries improve their traffic, rankings, and revenue. We customize our SEO and content strategy to our clients’ unique verticals, so you can outrank your competitors and get your products in front of potential customers for the long-term. See how we’ve transformed ecommerce sites into revenue and sales machines in our customer case studies.
Backlinks, direct traffic, social signals, and many other factors contribute to your overall site authority. Google trusts websites with strong site authority and is more likely to show them in search engine results pages. Building your ecommerce stores site authority is accomplished primarily through backlinks, or links to your website from other pages. An ecommerce SEO company can develop a comprehensive strategy to build your site authority through a variety of channels, leveraging every part of your web page and content in order to perform better in search engines.
Search engines look to all of the visible and invisible HTML content to understand what your website content is all about. Ecommerce SEO experts can help make sure that your online store is clearly communicating to Google the relevance and quality of your content to users’ search queries. If your pages are not optimized for search engines, it’s unlikely your online ecommerce store will show up in the rankings, costing you potential customers and revenue.
Many ecommerce stores are similar to enterprise-level websites because they have thousands of landing pages that feature their variety of products. This makes technical performance even more essential, as there are many opportunities for users to bounce away from the ecommerce site due to slow page load times, broken pages, or other technical issues. Our ecommerce SEO experts will make the necessary improvements so your core web vitals reflect strong site performance for users and for Google’s crawlers.
Ecommerce is simply the sale and purchase of services and products on the internet. Ecommerce sites can be far-ranging in their size depending on the quantity of their products or scale of their services. There are over 25 million ecommerce sites on the internet. Because 63% of shopping now occurs online, ecommerce is continually the most competitive vertical on the internet.
The fundamentals of SEO strategy always remain the same, but the larger size and increased number of landing pages for most e-commerce sites requires a technical, customized strategy. Technical SEO, page experience, on-page optimization, and strategic site architecture are crucial to improving rankings and organic traffic for ecommerce sites. Smart e-commerce SEO strategy ensures efficient crawling and indexing of those multiple landing pages as well as conversion-focused web designs on the highest-performing pages.
E-commerce is one of the most competitive categories in digital marketing, so implementing a profitable strategy across SEO, paid media, and on-site content is crucial for new brands without existing market share or brand awareness.
E-commerce sites are more likely to suffer from issues like thin content or duplicate content as a result of a higher number of product and category pages. Also, poor site architecture is common for ecommerce sites, causing Google to inefficiently crawl category pages or product pages that receive far less traffic. Poor keyword research can result in ecommerce brands targeting keywords that are far too competitive and already dominated by the biggest players, resulting in less chances for driving new organic traffic. Having a low-quality page experience can be disastrous for ecommerce sites, as potential customers will go to competitors’ sites where they can find the products they’re looking for via a web design that prioritizes their user experience.
Our e-commerce SEO experts are fully aware of these unique challenges. We are able to quickly repair and mitigate these pitfalls by implementing technical optimizations that help search engine bots more efficiently crawl and index e-commerce sites.
Running scalable, profitable PPC campaigns for ecommerce sites requires strategic choices in keyword bidding, Google Keyword planner use, audience targeting, geo-targeting, and other features in order to maximize budgets and ROI. Creating optimized landing pages specifically for paid search clicks can help increase conversions and revenue in any paid media campaign.
Content strategy, keyword research, paid media, technical SEO, on-page optimization and more. We are a full-service digital marketing, SEO, and web design agency and can tailor all of our services to meet the unique needs of ecommerce websites to help drive leads, sales, and revenue.
Competitor analysis is crucial for ecommerce sites as they try to surpass their competition to get their products in the eyes of more potential customers. We do keyword research to identify the best traffic and keyword opportunities in your industry vertical. For paid media campaigns, we reverse-engineer your competitors’ approach to earn the highest-value clicks of those looking for your products or services. The LinkGraph team becomes experts in your industry and ideal buyer persona to make sure your ads appear in front of those most likely to convert.
With the help of LinkGraph’s proprietary organic difficulty score, we identify the least competitive, highest volume keywords in your vertical so your site can start ranking and driving organic traffic quickly. By using content strategy to target new keywords and new keyword clusters, we expand your market share through increased rankings and traffic. For PPC campaigns, we choose affordable keywords with lower CPCs to make the most of your budget and increase the profitability of your campaigns.
For those online retailers with brick and mortar stores, local citations and listings can be a cost-effective, simple way to drive organic traffic and get your ecommerce website appearing on the first page of Google in features like map packs for location-based searches. We have helped hundreds of brands with our e-commerce SEO expertise surpass national and top brands in local searches.
More than half of all online shopping occurs on a mobile device. Ensuring that your ecommerce site is high-performing and provides an optimal user experience is essential in ranking well in the SERPs. If your ecommerce site is experiencing low PSI scores and high bounce rates, a UI/UX or technical SEO audit can help you troubleshoot how to improve your site speed.
If your ecommerce site is in need of a new conversion-focused web design, our UI/UX designers can transform your online store into a revenue machine. We study user behavior and user journeys to improve page experience and conversions. We add internal links to give your product and category pages a more strategic site architecture.
At LinkGraph, we have a learning center where you can read a variety of blog content and ebooks about search engine optimization topics ranging from link building, to content marketing, to on-page SEO and more. We publish new content monthly to help our clients and followers stay sharp in all things digital marketing and SEO.
Absolutely! Our digital marketing professionals are e-commerce SEO experts. Schedule a free consultation today.
We offer full transparency through our customer dashboard so you can see the changes we make to your site and the results they bring across all key-performance indicators. As a full-service SEO and digital marketing agency, we have the range of expertise to help fuel growth for your online store through all digital channels. We also tailor our campaigns to our clients needs and do not require long-term contracts. Connect with one of our client success managers to learn more about why more ecommerce brands trust LinkGraph to take their online stores to the next level.