Ecommerce is simply the sale and purchase of services and products on the internet. Ecommerce sites can be far-ranging in their size depending on the quantity of their products or scale of their services. There are over 25 million ecommerce sites on the internet. Because 63% of shopping now occurs online, ecommerce is continually the most competitive vertical on the internet.
The fundamentals of SEO strategy always remain the same, but the larger size and increased number of landing pages for most e-commerce sites requires a technical, customized strategy. Technical SEO, page experience, on-page optimization, and strategic site architecture are crucial to improving rankings and organic traffic for ecommerce sites. Smart e-commerce SEO strategy ensures efficient crawling and indexing of those multiple landing pages as well as conversion-focused web designs on the highest-performing pages.
E-commerce is one of the most competitive categories in digital marketing, so implementing a profitable strategy across SEO, paid media, and on-site content is crucial for new brands without existing market share or brand awareness.
E-commerce sites are more likely to suffer from issues like thin content or duplicate content as a result of a higher number of product and category pages. Also, poor site architecture is common for ecommerce sites, causing Google to inefficiently crawl category pages or product pages that receive far less traffic. Poor keyword research can result in ecommerce brands targeting keywords that are far too competitive and already dominated by the biggest players, resulting in less chances for driving new organic traffic. Having a low-quality page experience can be disastrous for ecommerce sites, as potential customers will go to competitors’ sites where they can find the products they’re looking for via a web design that prioritizes their user experience.
Our e-commerce SEO experts are fully aware of these unique challenges. We are able to quickly repair and mitigate these pitfalls by implementing technical optimizations that help search engine bots more efficiently crawl and index e-commerce sites.
Running scalable, profitable PPC campaigns for ecommerce sites requires strategic choices in keyword bidding, Google Keyword planner use, audience targeting, geo-targeting, and other features in order to maximize budgets and ROI. Creating optimized landing pages specifically for paid search clicks can help increase conversions and revenue in any paid media campaign.
Content strategy, keyword research, paid media, technical SEO, on-page optimization and more. We are a full-service digital marketing, SEO, and web design agency and can tailor all of our services to meet the unique needs of ecommerce websites to help drive leads, sales, and revenue.
Competitor analysis is crucial for ecommerce sites as they try to surpass their competition to get their products in the eyes of more potential customers. We do keyword research to identify the best traffic and keyword opportunities in your industry vertical. For paid media campaigns, we reverse-engineer your competitors’ approach to earn the highest-value clicks of those looking for your products or services. The LinkGraph team becomes experts in your industry and ideal buyer persona to make sure your ads appear in front of those most likely to convert.
With the help of LinkGraph’s proprietary organic difficulty score, we identify the least competitive, highest volume keywords in your vertical so your site can start ranking and driving organic traffic quickly. By using content strategy to target new keywords and new keyword clusters, we expand your market share through increased rankings and traffic. For PPC campaigns, we choose affordable keywords with lower CPCs to make the most of your budget and increase the profitability of your campaigns.
For those online retailers with brick and mortar stores, local citations and listings can be a cost-effective, simple way to drive organic traffic and get your ecommerce website appearing on the first page of Google in features like map packs for location-based searches. We have helped hundreds of brands with our e-commerce SEO expertise surpass national and top brands in local searches.
More than half of all online shopping occurs on a mobile device. Ensuring that your ecommerce site is high-performing and provides an optimal user experience is essential in ranking well in the SERPs. If your ecommerce site is experiencing low PSI scores and high bounce rates, a UI/UX or technical SEO audit can help you troubleshoot how to improve your site speed.
If your ecommerce site is in need of a new conversion-focused web design, our UI/UX designers can transform your online store into a revenue machine. We study user behavior and user journeys to improve page experience and conversions. We add internal links to give your product and category pages a more strategic site architecture.
At LinkGraph, we have a learning center where you can read a variety of blog content and ebooks about search engine optimization topics ranging from link building, to content marketing, to on-page SEO and more. We publish new content monthly to help our clients and followers stay sharp in all things digital marketing and SEO.
Absolutely! Our digital marketing professionals are e-commerce SEO experts. Schedule a free consultation today.