Increase Sales with Ecommerce SEO

Ecommerce sites have unique goals. LinkGraph will help increase leads and sales with our award-winning digital marketing strategy.
TRUSTED BY THE WORLD’S MOST AMBITIOUS BRANDS

Keyword Research that Expands your Market

Our ecommerce SEO campaigns begin with competitor analysis and keyword research to find the high-converting keyword opportunities in your industry. We use buyer personas to understand the behavior of your ideal potential customers and the search terms they already use. By targeting high-value keywords, we get your ecommerce site in front of more users searching for products and services like yours.

Product Pages that Perform

We design high-converting, optimized product and category pages that bring more traffic to your site. With the help of our proprietary Copy Optimizer software, we create product description and landing page copy that helps you earn new keyword rankings, drives organic traffic, and expands your visibility in search engine results.

Scalable Paid Media Campaigns

Our high-performing, scalable paid media campaigns improve lead generation and quality. We design Facebook, Google Adwords, and Retarget/Remarketing campaigns to drive clicks and capture the highest-converting traffic. We specialize in keyword bidding, improving quality scores, and lowering CPCs to improve the profitability of your paid media campaigns.

Brand Building through Backlinks

With high-scale, white-hat link acquisition, we help e-commerce sites grow their site reputation and authority through backlinks, press mentions, and strong social signals. Our digital PR services use original, quality content to earn your ecommerce site links and mentions in reputable websites in your industry, improving your overall visibility in search.
Our SEO Experts Specialize in Optimizing Websites on the Most Popular E-commerce Platforms.
We specialize in platforms including Shopify, Magneto, Woo, Bigcommerce, and more.

Ecommerce Web Design

We do data-driven, conversion focused web design for e-commerce stores across all industries. Transform your ecommerce website into a revenue machine with LinkGraph's UI/UX design and SEO optimized content. From templated landing pages to high-quality coding standards, we provide the standardizations that keep your users converting.

Strategic Site Architecture

For e-commerce stores and online retailers, technical optimizations and internal links within blogs can drive traffic to high-converting product pages that help improve sales. We use site mapping and schema.org markup to improve your ecommerce website’s product appearances in search and to ensure efficient crawling and indexing by search engine bots.

Content Strategy

Online retailers can improve their rankings, organic traffic, and revenue through high-quality content strategy. Blog content and long-form landing pages are the best way for e-commerce sites to target high-value keywords and increase their market share, because search engine crawlers respond to quality-content signals that project expertise and authority. Sites with long-form, in-depth content with rich media and interactive elements are more likely to rank, accumulate backlinks, and have social media engagement. It’s a good idea to ensure that your ecommerce site avoids the thin content typical of multiple product pages and offers valuable, interactive landing pages and blog content. This kind of content marketing strategy keeps your users engaged and well-informed on your products and services until they are ready to make a purchase.
Talk to a SEO Specialist
To learn how your ecommerce website can boost conversions and revenue, schedule an E-Commerce SEO site audit. Our experts know what it takes to get your site ranking higher in search engine results pages.

Ecommmerce SEO Case Studies

We have helped ecommerce sites across industries improve their traffic, rankings, and revenue. We customize our SEO and content strategy to our clients unique verticals, so you can outrank your competitors and get your products in front of potential customers for the long-term. See how we’ve transformed ecommerce sites into revenue and sales machines in our customer case studies.
“I'm seeing results on this project after only a few months with LinkGraph. We’ve tried other agencies for years, and they haven’t been able to achieve what LinkGraph has for us."
Shawn, CEO
Health Quote Gurus
“With LinkGraph’s work and consulting, our traffic rose by over 500% and a lot of our important keywords rank in the top 3 spots. From a project management standpoint, they’ve been superb. I just can’t tell you how happy I’ve been with them.”
Business Development Manager
Auto Auction Mall
FAQs
What is an Ecommerce Site?

Ecommerce is simply the sale and purchase of services and products on the internet. Ecommerce sites can be far-ranging in their size depending on the quantity of their products or scale of their services. There are over 25 million ecommerce sites on the internet. Because 63% of shopping now occurs online, ecommerce is continually the most competitive vertical on the internet.

How is SEO different for ecommerce websites?

The fundamentals of SEO strategy always remain the same, but the larger size and increased number of landing pages for most e-commerce sites requires a technical, customized strategy. Technical SEO, page experience, on-page optimization, and strategic site architecture are crucial to improving rankings and organic traffic for ecommerce sites. Smart e-commerce SEO strategy ensures efficient crawling and indexing of those multiple landing pages as well as conversion-focused web designs on the highest-performing pages.

What are some of the common SEO setbacks for e-commerce sites?

E-commerce is one of the most competitive categories in digital marketing, so implementing a profitable strategy across SEO, paid media, and on-site content is crucial for new brands without existing market share or brand awareness.

E-commerce sites are more likely to suffer from issues like thin content or duplicate content as a result of a higher number of product and category pages. Also, poor site architecture is common for ecommerce sites, causing Google to inefficiently crawl category pages or product pages that receive far less traffic. Poor keyword research can result in ecommerce brands targeting keywords that are far too competitive and already dominated by the biggest players, resulting in less chances for driving new organic traffic. Having a low-quality page experience can be disastrous for ecommerce sites, as potential customers will go to competitors’ sites where they can find the products they’re looking for via a web design that prioritizes their user experience.

Our e-commerce SEO experts are fully aware of these unique challenges. We are able to quickly repair and mitigate these pitfalls by implementing technical optimizations that help search engine bots more efficiently crawl and index e-commerce sites.

How do PPC campaigns differ for ecommerce sites?

Running scalable, profitable PPC campaigns for ecommerce sites requires strategic choices in keyword bidding, Google Keyword planner use, audience targeting, geo-targeting, and other features in order to maximize budgets and ROI. Creating optimized landing pages specifically for paid search clicks can help increase conversions and revenue in any paid media campaign.

What do your ecommerce SEO services include?

Content strategy, keyword research, paid media, technical SEO, on-page optimization and more. We are a full-service digital marketing, SEO, and web design agency and can tailor all of our services to meet the unique needs of ecommerce websites to help drive leads, sales, and revenue.

What does your competitor analysis include?

Competitor analysis is crucial for ecommerce sites as they try to surpass their competition to get their products in the eyes of more potential customers. We do keyword research to identify the best traffic and keyword opportunities in your industry vertical. For paid media campaigns, we reverse-engineer your competitors’ approach to earn the highest-value clicks of those looking for your products or services. The LinkGraph team becomes experts in your industry and ideal buyer persona to make sure your ads appear in front of those most likely to convert.

How do you determine keyword selection for my ecommerce site?

With the help of LinkGraph’s proprietary organic difficulty score, we identify the least competitive, highest volume keywords in your vertical so your site can start ranking and driving organic traffic quickly. By using content strategy to target new keywords and new keyword clusters, we expand your market share through increased rankings and traffic. For PPC campaigns, we choose affordable keywords with lower CPCs to make the most of your budget and increase the profitability of your campaigns.

Do you do local SEO?

For those online retailers with brick and mortar stores, local citations and listings can be a cost-effective, simple way to drive organic traffic and get your ecommerce website appearing on the first page of Google in features like map packs for location-based searches. We have helped hundreds of brands with our e-commerce SEO expertise surpass national and top brands in local searches.

Can you speed up my ecommerce site?

More than half of all online shopping occurs on a mobile device. Ensuring that your ecommerce site is high-performing and provides an optimal user experience is essential in ranking well in the SERPs. If your ecommerce site is experiencing low PSI scores and high bounce rates, a UI/UX or technical SEO audit can help you troubleshoot how to improve your site speed.

Do you offer web design & development?

If your ecommerce site is in need of a new conversion-focused web design, our UI/UX designers can transform your online store into a revenue machine. We study user behavior and user journeys to improve page experience and conversions. We add internal links to give your product and category pages a more strategic site architecture.

I'm new to SEO. Where should I start?

At LinkGraph, we have a learning center where you can read a variety of blog content and ebooks about search engine optimization topics ranging from link building, to content marketing, to on-page SEO and more. We publish new content monthly to help our clients and followers stay sharp in all things digital marketing and SEO.

Can I talk to someone about my website?

Absolutely! Our digital marketing professionals are e-commerce SEO experts. Schedule a free consultation today.