When Bright Pattern teamed up with LinkGraph, we recognized that even though they had created a marketable, cutting-edge software technology, their innovative spirit was not reflected in their website design or keyword rankings. At the start of their campaign, multiple lead capture forms spread across their site had left them with no way to effectively track and evaluate existing leads. Without a stronger backlink profile, their site authority held them back from ranking on page 1 and 2 for high-value keywords and from acquiring more leads from organic search.
As a result of LinkGraph’s efforts and data-driven strategy, Bright Pattern has experienced stunning improvements across all KPIs since the start of their SEO campaign. Overall, an 121% increase in goal completions sitewide has proved the most impressive and profitable metric and has motivated the client to remain on an annual campaign.
LinkGraph also achieved our primary goal and helped Bright Pattern earn top SERP placements for multiple high-value keywords. Bright Pattern now ranks on pages 1 or 2 for over 75+ industry-specific keywords in the call center, contact center, and virtual call pace, with CPCs ranging up to $888. Bright Pattern’s keyword rankings are directly translating into higher-quality leads, increased demo bookings, more consultations, and revenue growth.
Content Score - LinkGraph’s proprietary score that measures the quality of the on-page copy, including length, structure, and inclusion of contextually relevant focus terms
PSI Score - A score between 0 and 100 that measures the performance of a web page for mobile and desktop devices.
Keyword Rankings - A web page's position within search results for a particular keyword search query