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How to Find Link Building Opportunities for your Business

Link building is extremely challenging because it’s not easy to find link building opportunities. However, link building has a huge impact on your SEO, so it’s worth […]

By The LinkGraph Team on May 12, 2022 - 5 minute read

Link building is extremely challenging because it’s not easy to find link building opportunities.

However, link building has a huge impact on your SEO, so it’s worth the effort.

Here are some ways that your business can find more opportunities to earn backlinks.

What are link building opportunities?

There are a variety of link building opportunities available to you as a business owner. However, not all of them will be effective for your industry or niche. It’s important to research the best methods for your specific business and then put in the necessary time and effort to make them successful.

Where to look for link building opportunities?

There are a number of places to look for link building opportunities, both online and offline.

One great online resource is the Broken Link Building Tool from SEOmoz. This tool allows you to find broken links on websites and then reach out to the webmaster to suggest that they replace the link with a link to your own website.

Another great online resource is the Google search engine. Simply type in a keyword related to your business and then review the “Top Results” for potential link building opportunities.

Offline resources can include industry trade shows, business networking events and local chamber of commerce meetings.

Common link building opportunities

Guest blogging

Writing guest blog posts for other websites in your industry or niche can be a great way to build links. When you write a guest post, be sure to include a link to your website in the author bio.

Press releases

Publishing press releases can also help you build links. When you release a new product or service, or make an important announcement, send out a press release to announce it. Be sure to include links to your website in the press release.

Directory submissions

Submitting your website to online directories can help you get links from authoritative websites. There are a variety of directories to choose from, so be sure to choose the ones that are most relevant to your business.

Social media

Promoting your website on social media can help you get links from people who are interested in your products or services. Make sure to post interesting and engaging content that will attract attention.

Guestographics

Creating infographics and submitting them to infographic directories can help you get links from high-quality websites. Be sure to include a link to your website in the infographic.

There are many other link building opportunities available, so be sure to explore and find the ones that will work best for your business

Should my business pay for link building opportuntieis?

The short answer to this question is “maybe.” The long answer is a bit more complicated.

There are a lot of factors to consider when deciding whether or not to invest in link building opportunities. The first question you need to ask is whether or not your business needs links to succeed.

Not all businesses need links. If you sell a product that people can buy through other channels, like Amazon or Walmart, then you likely don’t need links. However, if you sell a product or service that is only available through your website, then you will need links to succeed.

The second question you need to ask is what kind of links you need. Not all links are created equal. There are two main types of links: editorial links and commercial links.

Editorial links are links that are given to your website because of the quality of your content. These links are earned by creating valuable content that people want to share. Commercial links are links that are given to your website in exchange for money.

If you can get editorial links, then you don’t need commercial links. However, commercial links are often much easier to get than editorial links. If you can’t get editorial links, then you may need to invest in commercial links.

The third question you need to ask is how much money you are willing to spend on links. Link building is not a cheap investment. You can expect to spend at least several thousand dollars per month on a good link building campaign.

The final question you need to ask is whether or not you are getting a good return on your investment. You need to track your website’s organic traffic to see if it is increasing. If it is not, then you need to re-evaluate your link building strategy.

If you can answer these questions, then you can decide whether or not your business should invest in link building opportunities.

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