Growing a business is a resource-intensive endeavor. Knowing when, where, and how to outsource tasks can make or break a new business or startup–and SEO is no different. If you’ve considered SEO outsourcing, but want to learn more before you dive into contacting SEO agencies or signing a contract, this guide is for you. We will help you understand which tasks your in-house marketing team should perform and how they can work with an SEO agency to improve your site’s search engine visibility.
Unsure of what SEO outsourcing is? No problem. We will help you understand exactly what outsourcing your search engine optimization is and how it can benefit your business.
SEO outsourcing is the process of using an SEO agency or SEO expert to take on all or part of your website’s SEO strategy. Most SEO companies provide their clients with a variety of SEO services to choose from to best fit their needs, budget, and in-house team of content marketing and web developers.
Search engine optimization can be a complicated, highly-involved, and long-term process–and most small businesses do not have the resources to have an employee or team dedicated to developing and implementing the full scope of SEO efforts needed to run a full SEO campaign. And very few medium or larger businesses want to devote the resources needed for in-house SEO.
When a business hires an SEO service, they receive an entire team of SEO professionals dedicated to their SEO success. What services can an outsourcing company’s team provide a growing business?
Most importantly, using an experienced SEO firm or SEO consultant can get your business results. A successful SEO campaign results in increased:
Additionally, an SEO firm can achieve results sooner than trying to handle all aspects of SEO in-house or on your own. All these results often translate into sales at a lower cost.
Almost every business can benefit from using an SEO Company. The reality is, if your website doesn’t appear in Google search engine results pages in a prominent position, you are losing out. However, there are some clear signs that you should outsource your SEO, including:
Which SEO services you invest in often depends on what the capabilities of your current and new employees possess. Additionally, you want to confirm which SEO efforts will consume too much of your team’s schedule.
The first step of deciding what SEO services you need is to assess your in-house resources. Ask your team to take an inventory of how much time their SEO projects take and what other efforts they forfeit to perform the hard work of SEO. Asking your marketing team what services they feel would benefit their efforts most will also provide you with priceless insight.
Most business owners agree that the best SEO services to invest in include:
Once you have a list of SEO services that will benefit your business the most, you can begin contacting SEO service providers. Most importantly, never jump into a contract with an SEO company without a comparison. Because SEO is complicated and often considered mysterious to business owners, it’s important to know what to compare.
Of course, this leads to the question of how much it does cost to outsource SEO. Unfortunately, there is rarely a cut-and-dry answer to this question since cost often depends on the size and current state of your site. Additionally, different industries can present more challenges to ranking.
There are some signs that you should steer clear of an SEO service provider. The easiest to recognize include:
SEO firms are pros at working with in-house digital marketers and marketing teams. Your outsourcing company will collaborate as an extension of your in-house team and align their goals with your marketing strategy KPIs. Additionally, many even make their SEO tools available to your writers, web developers, and marketing managers.
If you’re considering outsourcing your SEO to an SEO firm or a qualified SEO freelancer, now is the time. An outsourcing company will turn your to-do list into a totally-done list. Furthermore, an effective SEO service provider will simplify your marketing workflow and put you on the path to ranking in the SERPs.
The best digital marketers and digital marketing teams offer white hat SEO tactics that get results. LinkGraph has helped small businesses to enterprise-level companies achieve greater market share through expert SEO. Contact us today to receive a free SEO audit, including on-page optimization scores.
“They are dedicated to our success and are a thoughtful sounding board when we run ideas by them - sometimes on ideas and projects that are tangential to our main SEO project with them. Also, I love that they allow for shorter-term contracts compared to the usual 1-year contract with other SEO companies. Lastly, they deliver on their promises.”
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