Before Therapy Group of DC came to LinkGraph, they had plateaued in organic traffic in their DC market and were struggling to break into the first page of Google for the high-value keywords in their industry. Therapy Group of DC had a weak backlink profile and lacked content strategy to target those high-value keywords. These limitations held them back from increasing their market share and surpassing other local therapists and nation-wide aggregators (e.g. PsychologyToday, GoodTherapy.org, etc.) in high-value keyword rankings.
Therapy Group of DC had attempted to use AdWords and Facebook Ads to buy traffic and leads, but weren’t able to drive meaningful conversions and were spending over $500 CPL (cost per lead). Instead, they turned their attention to organic search and sought out LinkGraph’s expertise to drive sustainable growth. Therapy Group of DC was ambitious and aimed to earn the top SERP spots for local mental health practice in DC, to surpass their local competitors for several high-opportunity keywords, and to conquer new keywords and eventually new markets.
After studying the competitive landscape for their keywords and benchmarking their website, LinkGraph understood that Therapy Group of DC required a full-scale link building campaign to increase site authority and a ramped-up content strategy to build up topical authority.
LinkGraph performed a full site technical SEO audit using our proprietary domain crawler. This audit uncovered multiple on-site issues like 404ing pages, redirect chains, orphan pages, and duplicate title tags, which LinkGraph immediately resolved. LinkGraph then revised all of the site’s core SEO elements to strategically target high-value keywords in title tags, h1 & h2s, meta descriptions, and other HTML technicals. LinkGraph rebuilt Therapy Group of DC’s sitemap.xml to only include high-value pages and implemented schema.org markup across the site to build brand visibility in SERPs and improve click-through rate (CTR).
LinkGraph identified several high-value keyword opportunities in the mental health/therapy vertical and developed a content strategy to improve rankings in these keyword clusters. Using our proprietary copy optimizer software, LinkGraph created a significant amount of on-site blog content to reinforce topical relevance around all of Therapy Group of DC’s primary services and therapy types. The LinkGraph content marketing team also led a crucial content strategy pivot into Teletherapy/Online therapy during the COVID-19 crisis. By advising on-page copy, building backlinks to the new teletherapy landing pages, and creating supplemental blog content around virtual therapy, LinkGraph ensured Therapy Group of DC remained operational during stay-at-home orders and extended business closures.
LinkGraph completed a high authority link building campaign and secured over 150 new linking sites in the mental health, lifestyle, and educational spaces, as well as local publications with editorial focus on DC metro offerings. This link acquisition boosted Therapy Group of DC’s site authority and improved their rankings for high-value keywords. When the company was ready to expand and open a new office, the LinkGraph team performed a second high-scale link acquisition campaign for their new site. LinkGraph secured over 200 new contextual backlinks for the second website, empowering Therapy Group of NYC to rank for high-value keywords and perform well in local search shortly after the site’s launch.
LinkGraph performed an Existing Citations audit to identify opportunities to close the rankings gap between Therapy Group of DC’s top competitors and to ensure all local citations were accurate and fully optimized. Therapy Group of DC wanted to rank in the number 1 spot for all local search queries, so LinkGraph implemented localized keyword optimizations and secured additional unstructured citations through geo-targeted link building. Through LinkGraphs’ efforts, Therapy Group of DC earned the top 3 positions in local search for the highest-value keywords. LinkGraph continues to monitor Therapy Group of DC’s citation consistency over time in order to keep them competitive and ranking at the top of local searches.
As a result of LinkGraph’s efforts, Therapy Group DC saw tangible results across all search KPIs and in the number of incoming leads. LinkGraph’s SEO efforts improved business so much for Therapy Group DC, they have expanded into New York City and have plans to open a new office in Maryland. The significant success in local SEO efforts mean Therapy Group DC now dominates the keyword rankings for local searches for high-value keywords ranging up to $75 per click.