For digital marketing professionals, having the right SEO Agency tools to execute a multi-tiered approach is key to growing your client base. As your clients’ websites improve in search appearances, their digital marketing and SEO needs will change.
Without the right SEO software to execute your optimization strategy, your clients may forgo your services and pursue a larger agency with more robust solutions. The right SEO agency tools can also help you prove the value of your services to your clients.
Comprehensive SEO reports that include organic traffic, keyword rankings, conversion metrics, and analytics data are key. They can be the difference in clients choosing to stay with your agency for longer contracts or increase their digital marketing budgets.
These 7 SEO agency softwaretools will help you execute your strategy and provide the best services to clients. Whether you’re focused on on-page optimizations or growing your client’s site authority via off-site techniques, these tools will help you leverage every competitive edge, growing your client base and agency revenue.
#1: GSC Insights: A Real-Time Keyword Rankings Tool to Track SEO Progress
The GSC Insightsdashboard provides digital agencies a way to track keyword rankings for multiple domains. Many SEO companies rely on Google Search Console and Google Analytics to track the progress of their client’s campaigns. However, the limited dashboard design and visualizations leave a lot to be desired.
With GSC Insights, agencies can get more out of Google Search Console data. Some of the features include:
Top pages and top keywords reports
Page Groupings feature to compare the performance of similar types of content
Understand the economic value of your clients’ organic traffic
Keyword Traffic by position to better understand HTML optimizations like page titles, meta descriptions, and CTR metrics
Page Pruning and Keyword Cannibalization reports
The GSC Insightsdashboard is built over Google’s API. This means the data is the most accurate picture SEO professionals can get of clients SEO performance. The dashboard is the best SEO tool for tracking multiple domains. It will help your agency understand client search engine performance on a more granular level.
How to Get Started with the Tool
Once your client adds your SEO agency as a user in Google Search Console, you can link their GSC account with the GSC insights tool. After your client’s accounts are linked, the tool will populate with their website’s search metrics. You can track multiple websites in your account and share access with other members of your digital agency’s in-house team.
GSC insights will equip you with detailed information and powerful data to elevate the SEO services you provide to clients. When your SEO clients see how their keyword rankings and website traffic have improved over the course of their SEO campaign, they’ll be more inclined to trust your marketing agency or SEO pros to make informed decisions about their website.
But GSC Insights boasts some key distinctions that make it a more comprehensive and useful tool for SEO agencies.
100% of Keyword Data: GSC Insights will show all of the keywords your clients’ websites rank for. SEO software like Ahrefs will only show a portion of organic keywords based on the limited SERPs that their bots crawl. Other SEO software like Moz will only show limited number of keywords (200-400) and charge more to track additional keywords.
Advanced Data Visualizations: Unlike other popular agencysoftwaretools like Google Search Console, GSC Insights pairs SEO metrics with compelling data visualizations. This helps your clients see the growth your agency has helped them achieve through SEO over time.
Economic Value: By pulling real-time data from Google Search Console and Google Ads, the GSC Insights tool provides a more accurate picture of the economic value of your team member’s SEO optimizations. This helps you prove your value to your agency clients.
Daily Position Updates: Because GSC insight is built over Google’s API, your clients’ search rankings are updated on a daily basis. This means the most real and accurate picture of a website’s performance.
#2: The SEO Content Assistant: An On-Page SEO Tool to Help Your Clients’ Web Pages Rank
The SEO content optimizer helps your agency’s content writers and content marketers. They can use the tool to optimize your clients’ landing pages and blog posts for high-value keywords in any industry niche.
Many digital marketingagencies provide on-page optimization on a regular basis. Content optimizationsoftware can help streamline the content creation process for better and faster results.
The LinkGraph SEO Content Assistantcrawls the SERP results for your clients’ target keywords. It then suggests Focus Terms to include into web content to help improve ranking potential. The proprietary content score provides a benchmark for how likely the content is to rank above a competitor’s website in the search engine results pages.
With the content optimizer software, your SEO business can achieve better rankings for your clients. Some of the unique features of the tool include the following:
Import your webpage content directly from any website url
Optimize web content for up to 5 keywords
See which of your competitors are ranking in the SERPs and using similar focus terms
Sort keyword suggestions by headings, importance, CPCs and more
Optimize for location-based search for particular keywords
Identify technical SEO issues with meta descriptions, page titles, schema markup and more
Include suggested focus terms to improve your Content Score
For any digital agency that provides content strategy at scale, our landing page optimizer is one of the best SEO tools to save your agency resources and a lot of time. Collaborate with other members of your content creation team on the same projects and get your clients web content ranking faster.
How does the SEO Content Assistant compare to other content optimizationtools?
One of the most time consuming SEO tasks is creating and optimizing web content. The best content writing tools for agencies alleviate and streamline SEO copywriting and help their teams produce optimized content at scale.
Some other content optimizationtools that agency and seo freelancers rely on include:
Semrush Writing Assistant
But for those marketingagencies who provide extensive content creation, the above SEO tools are rather limited in their functionality for writing teams. To reach your content marketing goals, these key features of the SEO Content Assistant can catapult your content in the rankings.
Content Researcher: Do comprehensive competitor research for any keyword before writing your content. Understand your ranking potential, the competitive landscape of the keyword, and what it will take for your content to rank.
Focus Terms Grid: Understand your competition by seeing which Focus Terms each are utilizing in their own web content and how many times.
Common Citations: See what common pieces of content your competitors are linking to
No other content tools is as comprehensive or effective. For SEO agencies or content marketing agencies that provide content creation at scale, this tool can help you create content faster and more effectively.
#3: Keyword Explorer: Simplify Keyword Research and Keyword Analysis
The Keyword Explorer provides the accurate data that SEO agencies need to identify the right keywords for their clients’ SEO campaigns. Use the Keyword Explorer tool to find the best keywords, generate content ideas, or find related keywords for your keyword or topic clusters.
The Keyword Explorer tool includes key metrics such as:
Global search volume: Know how many users are searching for the keyword
Cost-per-click: Know what advertisers are paying to target the keyword in a PPC campaign
Organic Difficulty: Know how competitive it is to rank for the search query
Related keywords: Find alternative keywords or long-tail keywords with similar search intent
Subtopics & Autocompletes: See the related subtopics and autocompletes for the keyword
Questions: See what questions users are asking that have a semantic relationship to the target keyword
LinkGraph’s proprietary organic difficulty score helps SEO professionals and site owners identify more ranking opportunities. Keyword metrics like Ahrefs’ Keyword Difficulty focus too much on how the number of backlinks and referring domains influences your client’s website. Our organic difficulty score focuses more on content-quality signals like the word count, topical depth, and comprehensiveness of the content.
Some SEO experts have come to over-rely on Ahrefs’ metric. But you don’t want your new clients missing out on high-value keyword opportunities and organic search traffic because your agency’s SEO metrics were off-base. Help your current clients get the potential customers they seek with more accurate, simple, and comprehensive keyword research.
#4: Bulk DA Checker: Check Domain Authority Scores for your Clients’ Link Building Campaigns
The Bulk DA Checker tool equips your in-house link building team to easily check the domain authority score for multiple websites. With this SEO tool, you can ensure your link building outreach and deliverables come from websites that bring a lot of value to your clients’ baclink profiles.
The Bulk DA checker allows you to see the following metrics for up to 10 websites at a time:
Domain authority score
Page authority score
Number of referring domains
Subdomain spam score
For those agency owners that do link building at scale, this SEO tool can save you time and help make link building research more simple. Test out the free version of our Bulk DA Checker tool to see how simple link building project management can be.
#5: The Backlink Analyzer: Complete Backlink Analysis for Off-Site SEO Strategy
The Backlink Analysis tool is a great tool for any SEO agency that offers link building campaigns to their clients. Agencies can use the backlink analyzer to track backlinks, referring domains, and the anchor text distribution of their clients’ websites. Agencies can also compare those metrics to their clients’ top competitors.
Our backlink analysis tool can equip your team to:
Perform competitor analysis and benchmarking
Identify toxic backlinks and generate disavow text
Evaluate topical relevance of webpages in comparison to competitors
Use backlink intersect to identify link building outreach opportunities
Analyze anchor text distribution of your clients and their competitors
Understand link building gap between your clients and their competitors
When it comes to competitor research and competitive analysis, a backlink analyzer tool is integral to helping your clients see the necessity of an off-site SEO campaign.
In comparison to other SEO tools like Semrush and Moz, the LinkGraph backlink analyzer gives your agency a more holistic picture of any SEO issues with your client’s backlink profiles. It also provides interactive, valuable data visualizations. This helps your agency provide actionable insights to your clients on how they can take their website performance to the next level.
The Backlink Analyzer is a favorite SEO tool of many marketing professionals. It is a better way to visualize and evaluate your clients’ backlink data. Off-site strategy is an essential part of good SEO. Agency owners who want to offer more off-site solutions to site owners will benefit from the relevant information and data analysis of this valuable tool.
#6: Site Auditor: Understand the Strengths and Weaknesses of your Clients’ Websites
If you love Screaming Frog or other popular site auditor tools, the Site Auditor in the SearchAtlas software suite helps diagnosis where your clients’ websites need some TLC. The tool audits each page of a website from a page experience, content, and technical perspective, highlighting which key issues webmasters or SEO providers need to focus on.
Some key features of the site auditor include:
High-Level Issues: See which issues our crawler identified on your web page and get a high-level overview of the severity of the problem and how to resolve it
Page Speed Analysis: See how web pages are performing for users on desktop and mobile devices
Linking Profile: See all of the internal an external links on web pages and identify and broken links that may be negatively impacting your SEO performance
#7: Local Search Results: See Local SERP Results for any Geographic Location
The Local Search Results tool is a useful tool for any marketing agency that provides local SEO strategy to local businesses or business owners. Simply type in the location, search term, and device. Then, see what searchers from that geographic region are seeing as the top-ranking SERP results.
SEO agencies often provide marketing strategy and search engine optimization services to clients from outside their geographic region. This basic but powerful tool helps provide quick insight into local competition for location-based search terms.
Why SearchAtlas’ Suite of SEO tools is right for your SEO Agency
The right SEO platform or toolkit can have major benefits for a marketing agency. Improved workflow, detailed client reports, reliable data sources, and automation can save hours of work. It can also help you produce better results.
Successful digital marketing strategy has many moving parts. With LinkGraph SEO Insights, your agency can execute all of them more easily and all from a single platform.
Your SEO Agency can access a free trial to see why LinkGraph’s SEO Insights is one of the best SEO platforms available. Improve your clients SE ranking and visibility with the help of our platform. By doing so, you’ll improve your own agency revenue and client retention.
LinkGraph also provides white label SEO at scale. If there are SEO solutions that your agency would like to offer your clients, LinkGraph has you covered. We white label technical SEO, link building, content research and content creation. All of our white-label services come with monthly reports to which you can add your branding. Talk to one of our LinkGraph professionals to learn more.
By Brittany Bronson
Mar 18, 2021
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