Case Study

  • CLIENT:  5 Year Old Silicon Valley Tech Company, Venture Capital Backed
  • FIRST CAMPAIGN LENGTH: 6 months
  • RESULTS:  Company Doubled in Size

Silicon Valley SAAS Startup

THE CHALLENGE

Our client needed to enter a niche market with high barriers to entry.  The job: help them break into this vertical, and obtain high-value converting traffic, which could only come from a relatively small and specific demographic.

GETTING STARTED

Our writing team undertook a learning cycle to understand the client’s SAAS product including demos, sandbox explorations, and instruction from technical advisors.

Concurrently our outreach specialists completed basic user research within the niche demographic, identifying target publications and user interests/knowledge gaps so we could write meaningful content with themes that would make attractive pitches.

EXECUTION

Our writers drafted technical content intended to draw in the very specific B2B end user and decision maker the SAAS company was targeting. Each article went through a process of rapid user testing, feedback, and adjustment to ensure the target demographic would find value in each piece of content.

We completed pitch cycles focusing exclusively on high authority publications in our customer’s niche vertical, to ensure contextual and authoritative signals would be as strong as possible for search engines.

RESULTS

Our customer saw immediate and lasting growth – 1700% increase in the first year of the campaign. Their team grew from 30-70 people within 6 months, and they rapidly landed a series of enterprise-level clients.

 + 1700% Increase in Organic Traffic
 + Growth from 30 to 70 employees
 + 300,000 New Organic Clicks Monthly

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1700%

ORGANIC TRAFFIC INCREASE

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30 TO 70

EMPLOYEE GROWTH

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300,000

NEW ORGANIC TRAFFIC MONTHLY

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