- CLIENT: Drug and Alcohol Rehabilitation Brand
- CAMPAIGN: 3 months
- CATEGORY: Case study
Rehabilitation Services and Hotline Directory
A new mental health and substance abuse help website was looking to reach more users. Despite significant onsite content, and multiple other well-performing properties they couldn’t manage to get this one off the ground
We identified a collaborative content strategy to push out into as many topically-relevant online spaces as possible, leveraging both direct traffic AND the organic benefits of editorially placed backlinks.
We decided to focus on a mix of broad keywords (ex: addiction hotline, AA meetings near me) as well as long tail, location-specific, keywords (ex: aa meetings cape coral). To best help connect users with resources that would be most relevant to their journey.
We focused on pitching to as many relevant (quality) online publications and spaces as possible, with a goal of creating every breadcrumb back to their site that we could.
Armed with 100+ posts and articles alternatingly targeting long tailed keywords and their home page, we began the pitch process, and saw near instant results.
Direct traffic to the site spiked immediately, and organic traffic took off within the first week of the campaign, reinforcing that the key to organic traffic is good content well referenced by authority sources (with topical relevance).
+ 3,000 OT monthly
+ Page 1 for 250+ keywords
+ Thousands of people helped.
PAGE ONE KEYWORDS
NEW ORGANIC TRAFFIC