THE CHALLENGE

An established brick and mortar automotive business, facing declining revenues, was looking to build an online presence and capture customers who were making their purchasing decisions exclusively online. Facing daunting ad prices and a highly saturated market, they reached out to us to make a more lasting investment: building organic traffic.

GETTING STARTED

Our initial site audit surfaced a very basic website with minimal text, missing most search fundamentals, and lacking in organic keywords. Over the next three months our team would implement a comprehensive content strategy combining onsite and offsite fundamentals to target core keywords across 10 discrete themes.

EXECUTION

With a strategy in-hand, our writing staff systematically took the client’s website to the next level. They rounded out product descriptions, inserted meta descriptions, and added onsite content relevant to consumer interests for the vertical. Within weeks, the now information-rich domain, was ready for aggressive offsite SEO campaign. Targeting exclusively high-DA (60+) publications, our editorial staff pushed through articles across 20+ publications.

RESULTS

900% increase in organic traffic, increased sales, and brand name recognition within their market.