What are structured citations?
Structured citations are citations that have been specifically formatted to be read by other sources (such as search engines). Structured citations are often referred to as business listings, such as the ones you’d set up on Yelp or Facebook.
There are four main “aggregators” that many business listing platforms and search engines pull from. These aggregators are: Infogroup, Acxiom, Neustar Localeze, and Factual. While structured citations are an important part of a comprehensive local SEO strategy, make sure you don’t forget to address your onsite fundamentals (Name, Address, Phone Number) and claim your Google My Business (GMB) listing before diving deeper into structured citations.
What are unstructured citations?
Unstructured citations are references to your business that have a location-component to them, but which are not formally structured with explicit location-markup. Examples are social mentions from local users, mentions of your business in location-oriented content or articles, and mentions of your business on hyper-localized sites (such as community blogs, or city newspapers).
Additional unstructured citations can be obtained through geo-targeted link building campaigns, as well as your own organic outreach (such as participating in or sponsoring community events).
Why do structured citations need to be monitored?
Information is added to the internet all of the time, and new sites pop up that host structured data. You want to make sure that you monitor all major sources for incorrect information, duplicate listings, and make sure you’re included in any industry-reputable business listings (especially if your competition is listed).
Conflicting information from structured sources causes search engines to feel less confident in your information/business and thus less likely to serve that information to users.
What is a local managed campaign?
Our local managed campaigns look to improve the visibility of your organization within your immediate geographical area by targeting a specific location, whether that means narrowing in on a state, city, or county. Organizations in a specific industry can target their niche through a well-developed campaign that reaches those looking for results within their immediate vicinity.
We offer businesses success by building, managing, and executing a tailored strategy for search engine optimization (SEO), domain authority (DA), and page ranking at the local level. Our campaigns can help you achieve this success by delivering high-quality content guaranteed to bring local customers to your business. Additionally, we provide success by helping build and optimize localized listings that improve visibility in Google’s Map Pack results for your company’s location. The process is called local citation building, and it revolves around creating accurate information about the company, such as name, address, hours of operation, URL, and phone number. It also entails updating any incorrect or outdated data that can negatively impact results. This is done across a series of online directories including yellow pages, Yelp, and other sources. Ready to see how your local citations are doing? Simply use the LinkGraph Directory Listing Scan to receive up-to-date information on your site’s citations.
Our team of white hat SEO experts, highly educated content writers, and experienced support staff work together to provide a solution that will help you reach your goals while assisting you in each step. We do this by focusing on what Google and other search engines value: a rich user experience. Therefore, our results are long-term.
How do our campaigns work?
Our campaigns work because we take the time to understand your business and its message. Locally, we look to recognize the specifics of your demographics and the area. As storytellers, we immerse ourselves in the idea of your concept and build the perfect content to create the exact publication that reaches the ideal audience.
Ultimately, the success of each local campaign involves three major components, each critical to reaching your goals:
Customize the Content: We create content that is relevant and localized. Therefore, the publications will always be of value and will position the business well.
Measure Progress: As we execute the campaign, you will always have access to tracking and monitoring the work end-to-end.
Rapid Search Ranking Improvements: We use tailored strategies, including high-quality backlinking, to quickly increase the organic traffic to your website while focusing on long-term publication development that drives even more qualified traffic.