Although you may hear the terms used interchangeably, both the user interface and user experience play distinct roles in how users interact with websites. The UI refers to anything the user can see — visual elements like the site layout, overall design, use of colors, placement of text icons, or animated graphics. Any element of the website that the user can interact with makes up the interface, and it’s important to consider how the style and design details of each can impact the user’s experience.
The user experience refers to how the product feels. If users leave your website feeling frustrated and confused, it likely means the website has a bad UX. Often, a website can look visually striking but forgo important content navigation elements that help users seamlessly explore all of the content the site has to offer. The UX should have a logical “user flow,” allowing users to easily journey through the web pages to reach their final goal — to find content, purchase a product, or sign up for a service. This is known as the site-architecture, a fundamental element to any smart UX design.
Ideally, your UI/UX should have a cohesive style guide that remains consistent across all of the landing pages on your site. The design language used to communicate the brand voice should remain consistent as well. Lastly, the user experience should create a seamless path for the user. All aspects of site exploration should feel natural and intuitive.
Despite their nuanced meanings, the two are intricately entwined. If a website is difficult to look at, then it is likely difficult to use. When a user interface is striking, clean, and stunning in appearance, it naturally leads to a more memorable feeling when navigating through the pages. An artful consideration of both elements leads to smart website design. Linkgraph equally considers both in our design work.
A call center software company
Redesign a UI/UX with weak front-end development and a high bounce rate. Create an entirely new UI/UX style guide that leads to longer session times and increased conversions.
We tracked user journeys through the client’s existing site, and with conversion-focused data in mind, built an entirely new wireframe from scratch. We added interactive graphics and designed a comprehensive style guide to create a more engaging UI. Through extensive usability testing, we retooled the UI/UX to guide more user journeys toward completion.