Are the backlinks I purchase guaranteed?
Yes, depending on the difficulty of your keyword term(s) and how authoritative you need the publication to be – it may take us a little longer to have a pitch accepted, but all of our work is completely guaranteed.
Are all of your backlinks Do-Follow?
Yes. All the links we place are permanent and “Do-Follow” unless a client specifically requests no-follow links and publications. A ‘Do-Follow’ link provides a transference of link equity from the publishing domain to the linked domain.
Why would anyone be interested in no-follow links? Occasionally clients look to make a combination push of offsite content for SEO improvement and for PR outreach. This can be particularly common with startups recently backed by venture capital.
Should I worry about low-quality backlinks?
Yes, if it might appear that you have been engaging in manipulative SEO tactics. The combination of backlinks from low-authority sites and the repeated use of exact-match anchor text can get you dinged by the Penguin Google algorithm.
When vetting vendors to provide you with link-building services, pay close attention to where your site is being placed and how keywords are being targeted/positioned. Cheap link solutions are often our clients’ worst nightmares. Not only do low-quality links not help you, when used improperly they can actually create negative link equity (search ranking penalties).
If you are worried that your site may be experiencing penalties, or if you are simply curious about your backlink profile, our team can help with an analysis and options for remediation.
What does “authority publication” mean?
For you to appear early in search results for a search term, Google wants to see indicators (signals) that you’re providing useful information on that topic.
Think of each backlink in your profile as a recommendation. Recommendations from sites with higher authority matter more than recommendations from sites with lower authority; in other words – you’re going to get a lot more business if Oprah recommends you than if your cousin does. Unless your cousin is Oprah.
High-authority publications tend to be referenced often by other sites, have a good ratio of outgoing links to incoming links, and have a lot of organic (i.e., not paid) traffic. The better these stats and ratios, the more “authoritative” search engines will consider the site, and the more valuable it will be to have a reference (backlink) from them.
Will my backlinks be permanent once published?
Yes. All articles we place, and all links within them, will remain live permanently. If your website ever changes, you can still reap the benefits of this link equity by setting up 301 redirects from your old site/domain, to your new site/domain.
Who writes the content you’re pitching?
We do. It’s the only way to efficiently tailor content to the needs of our customers AND the stylistic needs of our target publications, especially when we often have to make quick revisions to pieces during the pitch process (ex: an editor asks us to change the slant of an article, or one publication only accepts content written in the second person, etc.).
Our internal editorial team includes a slew of writers, three fabulous editors, as well as outreach specialists to keep everything running smoothly.
My competitor has hundreds of backlinks; I feel disheartened.
First, that’s not a question, but we feel you.
The good news is that what matters here is QUALITY, not quantity.
Think of it this way – a handful of references from Elon Musk, Oprah, and whoever invented sliced bread are going to take you a lot further than hundreds of references from random or unknown people. It’s the same with backlinks: a couple backlinks from truly high-authority sources will provide you with a lot more search equity than hundreds of links from questionable sources.
Is link building all you do?
No. Link-building is our specialty, but we end up doing plenty of SEO advisement including:
• SEO 360 Analysis (onsite and offsite fundamentals)
• Backlink Analysis + disavowals
• Keyword Targeting
• Cohesive Content Strategies (onsite and offsite)
• Onsite Content Support (blogs, product descriptions, metadata)
What happens after I place an order?
You’ll receive a login to our client dashboard, where you’ll be able to track the status of each link in your order, as well as a suite of additional SEO tools.
Do you work with PBNs?
No. We have to pitch each and every piece we write.
Google is a company of particularly clever people; if we can figure out it’s a bad site, then they can figure out it’s a bad site, and that’s not going to help anyone long-term.
What do I need to give you for you to start a campaign?
As little or as much as you’d like.
Our team doesn’t need much input to analyze your site, your sector, and your budget to determine the highest-impact keyword strategy for your first campaign.
However, if you’d like to have input on the process – or if you have a clear direction in mind – we’re happy to involve you in the process.
Still have questions?
Please contact us directly. We’d be happy to answer any questions you may have.