Content Marketing
Optimized for Search but Written for People

Informed Content Strategy with Your People in Mind



We combine the best practices of content marketing and advertising with a nuanced understanding of your target audience and how they search. Our content is designed to be as savvy as the users who engage with it and as smart as the search engines they use to find it. Whatever content strategy that will help you reach your business goals, we carefully tailor our marketing efforts to your unique industry and market. Whether you’re a major entrepreneur or a small business owner, the base of our content marketing efforts never change and always center on creating premium content for the people you care about most.

Optimized Copy that Search Engines Love



Using our proprietary software, we optimize each piece of content through keyword research and metrics. Regardless of the type of content — landing pages, blog posts, infographics, or social media shares — we merge the art of copywriting with the math of SEO. Our innovative software can transform the basics of any creative copy into strategic, readable, and optimized content. No matter how niche your customer market or vertical, our tools pinpoint the right keywords that will help create organic traffic and propel you up the search results.

An Editorial Engine that Runs on Relevance



Our 50-person editorial team is comprised of the best writers in both the marketing and SEO industries. Whether blog posts, visual content, or the most technical of ebooks and infographics, our content creators know how to craft content that lands. Our writers are expert researchers who learn the intricacies of your niche, what valuable information leading publishers and thinkers in your field want, and the best way to get relevant content to the right people. We focus on marquee and premiere publications with high domain authority, because we know they will be trusted by your potential customers and will elevate your brand’s expertise and influence.

Consistent Content, Again and Again

Our content marketing strategy begins and ends with quality content, but it’s steady content creation that will ultimately compel your audience to take profitable customer action. In addition to producing search-friendly, keyword-targeted copy, our content marketers strive to increase the frequency and longevity of your textual and visual content so it drives more traffic for longer periods of time. Whether a one-month or six-month campaign, we’ll map out a strategic content calendar that keeps a stream of quality content flowing for your people. We know what it takes to hike you up the SERPs, so let us do the leg work. You sit back and enjoy the view from the top.

What is content marketing?

Content marketing is an advertising strategy that provides valuable, free content in an effort to earn customers’ trust and build brand authority over time. Examples of content can range from social media posts, newsletters, video content, blog posts and podcasts, but they all serve to enrich the users’ knowledge and understanding. Traditional forms of advertising are often disruptive and don’t consider the immediate needs or interests of the target audience. With smartphones, users are always searching for new content that speaks to their interests and tastes. When they discover a brand that consistently produces useful and relevant content, they are more likely to trust that same brand when it comes time to make a purchasing decision.

Case Study

The Client:

A new fintech company with minimal brand awareness and lack of engaging content across their website and social media platforms.

The Challenge:

Jumpstart traffic to their website and social media pages in an already crowded market with high barriers to entry.

The Method:

Our writers optimized the content of the existing website copy and created additional landing pages to target keywords. In addition to a revamped website, our content marketers formulated a comprehensive editorial calendar of copy optimized, industry-specific content to drive more traffic to the client’s blog and social media platforms.

The Results:
+300%
Increase in Organic Traffic
+5000
New Social Media Followers
+145,000
New Click Organic Traffic

The content linkgraph created for us was high-quality and always right for our target audience. It's done wonders for our brand awareness.

Ashley T.
FAQs
What's the difference between content marketing and traditional marketing?
Content marketing efforts are increasingly becoming the most important advertising strategy for any brand. For most consumers, traditional marketing is still perceived as disruptive and inconvenient, feelings you don't want associated with your brand name. 

Why should I focus on content more than my product/services?
Content marketing efforts are increasingly becoming the most important advertising strategy for any brand. For most consumers, traditional marketing is still perceived as disruptive and inconvenient, feelings you don't want associated with your brand name. 

I'm skeptical. Isn't content marketing just a trend?
Content marketing efforts are increasingly becoming the most important advertising strategy for any brand. For most consumers, traditional marketing is still perceived as disruptive and inconvenient, feelings you don't want associated with your brand name. 

I'm skeptical. Isn't content marketing just a trend?
Content marketing efforts are increasingly becoming the most important advertising strategy for any brand. For most consumers, traditional marketing is still perceived as disruptive and inconvenient, feelings you don't want associated with your brand name. 

I'm skeptical. Isn't content marketing just a trend?
Content marketing efforts are increasingly becoming the most important advertising strategy for any brand. For most consumers, traditional marketing is still perceived as disruptive and inconvenient, feelings you don't want associated with your brand name. 

I'm skeptical. Isn't content marketing just a trend?
Content marketing efforts are increasingly becoming the most important advertising strategy for any brand. For most consumers, traditional marketing is still perceived as disruptive and inconvenient, feelings you don't want associated with your brand name.