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SEO Case Study: How LinkGraph Reached Page 1 for a Competitive SEO Keyword in Just 3 Months

Ranking for high-value keywords in the SEO space can be very challenging. Not only are SEO brands and agencies competing against top search engine experts, most SEO keywords are extremely competitive to rank for and dominated by the same big brands (e.g. Moz, SEMrush, Ahrefs, etc.). 

Prior to this SEO case study, LinkGraph had already earned moderate keyword rankings for our “Free SEO Audit,” landing page, but our SERP results were located primarily on page 2 and 3. As a result, those rankings drove minimal organic traffic to our website. 

Our goal was to improve the performance of this particular landing page because of its proven results as a lead generation tool. We believed that enhancing the content-quality signals on the page could improve our rankings, even without aggressive link acquisition or digital PR promotion.

Spoiler Alert: We were right. In just 3 short months, LinkGraph got to page 1. We also improved organic traffic to the page by 468%.

Here’s how we did it.

But first…Some SEO Industry Context

Many SEO companies use free audits as lead generation tools. These audits identify the on-site and off-site factors that are impacting a potential client’s website, and then offer the results in exchange for an email address.

It’s no surprise then that according to Ahrefs’ Keyword Explorer, ranking for the keyword phrase, “free SEO audit,” is extremely difficult. 

Ahrefs Keyword data for the keyword “free seo audit”
Ahrefs Keyword data for the keyword “free seo audit”

Because LinkGraph had already earned page 2 and 3 rankings for “SEO audit” related keywords, we knew that Google was accurately understanding the content and relevance of the landing page.

But the page did not have the necessary backlinks approximated by Ahrefs’ metric to reach page 1. Still, we did not focus on any backlink building in our strategy.

Instead we wanted to test whether improving content quality signals alone could have an impact on our SERP positions. We narrowed in on the on-page SEO factors that we could control, and directed our optimization efforts toward the landing page copy and design.

Step 1: Elevate Content Quality Signals on the Page

In order to improve content quality, our content strategists utilized LinkGraph’s SEO Content Assistant. They were tasked with the following:

Learn More about the SEO Content Assistant

  1. Improve semantic richness of the content by including more Focus Terms into the landing page copy (these are the terms, phrases, and topics our software generates for their relevance to the primary keyword target) 
  2. Elevate topical depth of the content by increasing the word count from approximately 1100 words to over 2500
  3. Increase the content score of the landing page from 42 to 80+ (score on a scale of 100)
  4. Add additional content in a natural way that doesn’t impact readability
  5. Incorporate on-page SEO best practices with keyword inclusion in page titles, meta descriptions, and headings
LinkGraph SEO Content Assistant
Example of the landing page in the LinkGraph SEO Content Assistant

Step 2: Incorporate New Content with Quality Web Design

After our strategists optimized the content and increased the word count of the landing page, our web designer went to work outlining a new information architecture. They prioritized the following design techniques:

  1. Add the additional copy in a natural way that does not disrupt the user experience or deplete the aesthetic quality of the landing page 
  2. Maintain the text-to-image ratio by using features like vertical tabs, carousels, and expandable content modules 
  3. Keep the location of the SEO audit text bar and subsequent lead capture form 

A snapshot of LinkGraph’s redesigned “Free SEO Audit” landing page

SEO Case Study Results: Higher Keyword Positions and Increased Organic Traffic

Our content optimizations went live on January 1, 2021. Within two weeks, we started to notice results in Google Search Console.

Historical Data for our “Free SEO Audit” Landing Page in Google Search Console
Historical Data for our “Free SEO Audit” Landing Page in the GSC Insights tool

As stated earlier, LinkGraph had already earned keyword rankings for the landing page, but we were stuck on page 2 and 3 and getting very few clicks. 

After our optimizations went live, our total number of keywords for the page actually remained static.

We think the reason we didn’t see any increase in total keywords is because we had already optimized for the most salient long-tail keywords the first time we created the page. But where we did see significant improvements was in our average position across all of those keywords. 

Our average position across all keyword rankings for the page on January 1, 2021 was 61.

Our average position across all keyword rankings for the Page on March 30th, 2021 was 38.8.

By nature of these higher SERP positions, organic traffic naturally followed. 

In the 3 months prior to the on-page optimizations, total organic traffic to the landing page was only 70 clicks.

In the three months after the content quality optimizations went live, total organic traffic was 398 clicks.

So where did these clicks come from? According to data from our GSC insights tool for January – March, the majority of those clicks came from the highly competitive keyword phrase: “free seo audit.”

Since publishing the new version of the landing page, our SERP result improved from page 2 to page 1 for the keyword phrase, “free seo audit.”

Although our rankings fluctuate daily on the first page, LinkGraph has ranked as high as the number 4 position, despite having only 7 backlinks to the landing page.

Ahrefs’ SERP Overview for the keyword “free seo audit” on March 15th, 2021

Remember that Keyword Difficulty score of 91?

Good thing we shot for the moon. 🙂

What Can We Learn From this SEO Case Study?

With any SEO strategy, it can be difficult to know exactly which optimizations resulted in improved SERP performance. Core algorithm updates, search volatility, and backlinks are all variables that can impact keyword rankings. However, by testing one variant at a time, and referencing the absolute truth of search engine data — Google Search Console — we can get a good sense of which of the optimizations we make to our websites are most or least effective.

In the case of our above example, here are some reasonable conclusions.

Content Quality Matters 

High-quality, relevant content has always been Google’s end goal. All of the efforts Google’s engineers make to improve their algorithm stem from the desire to bring the best search results to users. By focusing on improving the content-quality signals on the page (and according to Google’s quality guidelines), LinkGraph started outranking competitors for a very valuable keyword in our industry niche.

Keyword Position > Total Keywords

In our case study, our total number of keywords for our landing page remained unchanged. However, because we were able to elevate our average SERP position across all of those keywords, we saw the bump in organic traffic that we were striving for. Although the total number of keywords is certainly important for overall impressions and growing your market share, when it comes to seeing those real clicks come in, you need to get to page 1. 

Ahrefs’ Keyword Difficulty is an Imperfect Metric

Many site owners use Ahrefs’ Keyword Difficulty to shape their SEO strategy, but there are shortcomings to over-relying on this metric. The metric has an over-focus on the number of links to the landing page, which hasn’t been as predictive of good search performance as other metrics like content quality or the amount of PageRank. Google’s algorithms reward quality, meaning an emerging website can compete with the likes of the SERP-dominators, as long as they prioritize bringing the most useful, valuable content to users. 

The unreliability of this metric actually led LinkGraph CTO, Manick Bhan, to create our own organic difficulty ranking in our Keyword Researcher tool. We don’t want site owners overlooking certain high-value keywords in their industries because they don’t believe that they can compete. 

With the right SEO tools and quality-driven strategy, you can.

Google Search Console Data is Our most Powerful Tool

Our ability to accurately measure the impact of our optimizations is essential in refining our SEO strategy. The above case study relied heavily on our GSC Insights tool (which is built on top of Google’s API and gives you access to Google Search Console data for your site) in order to understand and evaluate the impact of our strategy.

By having granular data about where exactly our impressions and clicks come from, we can understand what works best to improve our SERP performance. Then, we can apply similar optimizations across the entirety of our web pages.

5 of the Most Impactful SEO Content Marketing Moves to Improve your Organic Traffic

SEO is a symphony of factors all coming together to make your website sing – or to fall into chaos. With so many aspects of organic search to track and manage, where can a content marketer or SEO expert make the most impact?  We’ve helped clients rank for thousands of keywords, and we’ve found that the most powerful SEO strategies aren’t fast or simple. There are no shortcuts to success, but with some planning and some smarts, you can see radical changes in your search results. Today we’re going to share our top 5 most impactful SEO content marketing moves to improve organic traffic.

1. Technical Audit Clears the Way for SEO Content Marketing

Let’s start with a technical audit. It’s not a SEO content marketing strategy itself, but if the search engines can’t see your site, it can’t rank. 

A baseline audit will ensure that your web page is visible, fast, and responsive. Google is your friend here – between Search Console, PageSpeed Insights, and Think With Google, it’s easy to get a baseline on your blog or site’s general health before moving forward with more detailed work.

A great way to process Google Search Console’s data is LinkGraph’s GSC Dashboard. With unique visualizations and page grouping options, you’ll be excited about using GSC again.

You’ll most likely need a few third-party tools as well, especially if you’re unsure whether the entire site has been indexed and tagged with the appropriate GA codes.

SEO Technical Audit Metrics

A technical SEO audit should cover a few standard metrics, including but not limited to:

  • Page speed as measured by total blocking time and largest contentful paint (LCP)
  • Current and accurate sitemaps
  • Pagination
  • Re-directs
  • Duplicate content
  • All pages visible in Google Analytics
  • Mobile rendering/AMP issues

You may find some surprises here, like new content that didn’t get published correctly, or a WordPress update that had the side effect of turning your page speed to molasses. Finalize your audit before starting to fix individual issues. It would be a shame to fix an issue just to find out that there are three other related items that all could have been solved simultaneously.

Search Engine Journal has an in-depth guide to technical SEO audits that can get you started. When you’ve completed your technical audit, you can move on to your on-site content.

2. Basic On-Site Content Audit

Once your site is running optimally and all your technical SEO issues have been resolved, it’s time to look at content. There are about as many ways to do a content audit as there are websites. You’ll want your content audit to cover a variety of aspects for each page, like:

  • Content length
  • Has keyword focus
  • Has meta title & description
  • No duplicate keywords
  • Optimized for keyword and includes additional focus terms

You may find a series of products that are missing meta titles due to an import error, or an old page of evergreen content that was written without a specific keyword focus. A piece may have used best search engine optimization practices at the time of writing, but SEO content marketing practices change as the web changes.

Not only is Google always upgrading its algorithm, competition is always adding new content. What ranked a year or two ago can get knocked off the first page at any time. It’s a best practice to take stock of your content on a regular basis and update it to new industry standards.

SEO Content Audit Tips

How you actually put this together is up to you. You can start with your clean, complete sitemap from your technical audit and expand it into a spreadsheet with your core data of content length, target search terms, etc.

If you’re using an on-site SEO dashboard, you may be able to view or download some of your SEO content data, like H1s and meta titles for all your posts and pages. There are also content inventory tools to compile your data quickly.

The audit can help you identify easy content strategy wins, like pages that are missing meta titles or descriptions. It’ll also show you more complex issues, like outdated content, pages written without a search query focus, or something that was quality content two years ago but doesn’t work now. Those types of pages need more analysis before you dive into revamping them.

3. Identify underperforming pages with GSC Dashboard

How do you determine which types of content are worth updating or improving? Each content marketer has their own thresholds for what makes a keyword, article, or blog post worth investing in. Usually you’re looking for those niche queries with a high search volume and low competition. But sometimes, those two metrics just aren’t enough.

LinkGraph recently launched a Google Search Console Dashboard that shows you the economic value of website traffic. Additionally, it lets you group pages. Together, you can use these features to see what types of content bring you the highest-value traffic. Then you can quickly choose what to improve and what’s already doing well.

Let’s use LinkGraph itself as an example.

Here’s a snapshot of our traffic:

This graph indicates that we should focus our SEO Content Marketing on free tools.

Out of our five categories, our Free Tools take up the lion’s share of traffic. So we should optimize that great content, right?

Maybe.

Traffic is not all the same. The website traffic we’re getting is for free tools. That’s great, we love that SEOs and content marketers dig our tools! Do those terms also have a good value? How do you even determine a good value?

How The Economic Value of Traffic (EVOT) Influences SEO Content Marketing

We can take CPC as a neutral standard of value – if you could buy the traffic, CPC is what it would cost in ad dollars. What happens when we combine PPC data with traffic data? How does it change what our priorities would be?

Traffic value changes our SEO content marketing priorities.

There’s a massive shift when we look at the economic value of the traffic we’re receiving. Our blog has low traffic but an incredibly high CPC value for that traffic. We could either pay sky-high PPC rates for ads for the relevant keywords, or we can build out good content for a query that we’re just starting to tap into.

Now there is a caveat here – your keywords and pages all have to keep your business goal and target audience in mind. Our business is SEO consulting and optimization.

While our free tools help us and the SEO community work faster and more accurately, they don’t directly bring us conversions, even if they help with lead generation. This graph puts that valuable information into direct numbers.

The page grouping function is completely a manual process, so you decide which pages to group together. You can group by kind of content(blog vs eBooks vs “ultimate guides”), by content creators, by product category, or any grouping that makes sense for your business. The data pulls directly from GSC’s API, so you know it’s always current and accurate.

4. Improve underperforming content with Page Optimization

With your increased insight of our GSC data and a clear content marketing strategy, it’s time to get writing. Whether you use an in-house team or outsource your content creation, ensuring that the content is optimized for SEO is a headache for content marketers and writers.

It takes time for a writer to get used to the short, punchy style that keeps your target audience engaged online. Training writers to pay attention to keyword density and placement in subheadings is a whole other challenge. And now that Google’s adding NLP to its algorithms, there’s even more focus terms to pay attention to.

Content Optimization Tools

Theoretically, a writer should naturally hit on focus phrases related to your keyword. But humans are not algorithms, and we have a smaller sample size than we think. Do you want to leave your SEO up to chance, even if it is a very eloquent and educated chance?

When SEOs realized that keyword density was a search engine ranking factor, the industry created tools to measure it. As we learned what factors into content, we’ve developed ways to take the guesswork out of writing.

Now there’s a host of page optimization tools that all give you not just keyword density for your main term, but for a list of related keyphrases that pop up in content that currently ranks.

LinkGraph’s Landing Page Optimizer is easy to use  and very effective. Log in, enter your keyword, and you’ll get a list of focus phrases and densities, along with a target length for your content.

The Landing Page Optimizer is an interactive tool that shows your progress both in the content and in a sidebar, ensuring that you get the right keyphrases for your content. You’re ready to capitalize on those high CPC keyphrases with stellar, relevant content. There’s only one thing left to do.

5. Consider a link-building campaign

Get your content some exposure! You’ve done your research, written quality content, and now it’s time to get those sweet, sweet backlinks. Mass placement on low-quality sites hasn’t worked for a long time, so a link-building campaign takes time and effort. 

You can work on researching, vetting and contacting sites that meet your requirements. Even with our bulk DA/PA backlink checker, it’s still a lot of work to get in touch with the business owners of quality sites. Then there’s waiting for a response, negotiating the placement and actually delivering an article, if necessary. Link-building is hands-on, no doubt about it.

How do we know? We prove it every day by helping our clients rank for their target terms. And, of course, this is how we build our own link network – digital PR. 

10 Questions to Ask Before Hiring a Professional SEO Company

To the untrained eye, SEO might seem like a guessing game. You choose your keywords wisely, build some links, and––presto!––suddenly, your website sits atop the first page of a Google search. In truth, search engine optimization is anything but magic. When a Google bot scans your website, crawling through each of its pages, there are specific criteria it looks for, like content quality, site authority, and page responsiveness. What’s more, search engines are continually adjusting their algorithms, refining how they categorize and rank pages. 

But what does this mean for your business? A digital agency that specializes in SEO can help your business maximize returns on your web presence. Much like the search engines they work with, SEO is a rapidly evolving industry, and the right agency can wield their expertise to suit your company’s needs, allowing you to focus on the rest of your business.

It’s essential for starters to understand that search engine optimization, while complex, is not magic but rather science. Through a deliberate approach of link building, content development, and webpage optimization, new websites can use SEO to increase both organic traffic and conversions. The good news is you can remove the wand and crystal ball from your Amazon cart. The better news is that you can implement an effective SEO strategy with the help of a professional SEO company.

Once you consult with your team and decide to hire an SEO company, the question remains––Which SEO agency best suits my business? Currently, there are hundreds of options at your disposal, and more cropping up each day. Between SEO freelancers, in-house specialists, and full-fledged agencies, you’ll have plenty of options to choose from. Likely, you’ll start by browsing the web; however, we recommend asking your friends and colleagues. Which services have delivered results for them?

When you reach out to an agency, they’ll likely begin with a conversation, one in which they’ll assess the needs of your business and outline a plan of attack. During this call, be sure to ask them the following questions.

#1. What is your overall SEO strategy, and how do you produce results?

The goal of any SEO approach is, at its core, the same: to increase organic traffic to your website. With that said, there are many different ways of achieving this, so when consulting with an SEO agency, it’s important to consider the ways through which they plan to boost your search rankings.

Essentially, there are three main categories of SEO, and any SEO strategy worth its salt will account for each of them.

On-Page SEO

As the name implies, on-page SEO refers to the content visible on your page. This includes landing pages, rich media, blogs, your services pages, and other website content that your user will engage with. A solid SEO company will make sure to optimize all of this content for you, which can be done through a variety of means.

Keyword research consists of finding the best keywords to target on a page in order to boost its search engine rankings. Especially if your website is relatively new, you’ll want to select a company that targets keywords with attainable ranking difficulties. For example, if you’re hoping to boost traffic to your meal kit service, a good SEO company will find high-value keywords that drive qualified, converting traffic to your page, effectively carving a niche for your business, even in crowded markets. 

Technical SEO

Technical SEO refers to the backend of your website, that is, the parts not visible to the average user. While it’s tempting to settle for optimized on-page content, what happens under the hood is of equal importance. While the user experience is important for human users, they are not the only one’s reviewing your site.

In order to categorize and rank your site, search engines crawl each of your pages, “reading” them and rating them on their own scales of readability, so to speak. Especially in the coming months, with Google’s page experience update, the speed, mobile-friendliness, site architecture, and security all factor heavily into your page’s ranking, and a good SEO service should account for this.

Off-Site SEO

The third, and arguably most difficult type of SEO, occurs off-site. It consists of all things related to building your website’s reputation within the greater community of the internet. By building a network of links to your site, links from authoritative and relevant sources, you’ll ultimately bolster the authority of your own page, all of which ties back to higher SERP placements.

This is where an SEO service really comes in handy, as building a backlink profile is as difficult and time-consuming as it sounds. With this in mind, you’ll want to look to an SEO company like LinkGraph, one that offers extensive and high-quality link building campaigns. A search engine optimization strategy needs to see you through in the long-haul.

Remember, not all SEO companies will offer solutions for all three of these elements, so be sure to assess the particular needs of your business before hiring their services.

#2. Are your SEO tactics Google compliant?

Just as a library has the Dewey Decimal System, Google and other search engines have their own systems with which they crawl and index web pages. Unlike your average library, however, Google has the mind-boggling task of organizing the trillions of pages available on the internet. What’s more, Google must rank these pages. To accomplish this, Google has a set of rules and criteria that pages must abide by in order to show up in searches.  

At first glance, it might sound tempting to manipulate these criteria. Cloaking content, stuffing irrelevant keywords into your copy, and plagiarism are all examples of what we’d call black hat SEO. While these methods may boost your rankings in the short term, they will ultimately damage how search engines regard your site.

Bonafide SEO specialists will use white hat SEO tactics that abide by Google’s webmaster guidelines, which are rooted in the quality of both content and user experience. Sure, strategies such as link-building and keyword analysis take a lot of time and effort, but if you’re going to shell out for an SEO company, then you’ll want to make sure they comply with Google; otherwise, the benefits of their services will be short-lived.

#3: Does your SEO company know how to rank in my industry?

Although all SEO is centered around boosting organic traffic, SEO is not a one-size-fits-all type of service. Even if a search engine optimization company increases your traffic, there’s no guarantee that this correlates with increased revenue. A professional SEO company could maybe land you at the top of the rankings for cloud computing software, but this will do you little good if you’re in the business of CRM platforms.

Solid professional SEO services will be familiar with your industry. Certain industries, such as insurance, are highly competitive in terms of SEO. Others, like call center software, while less saturated, possess a high search intent, thus driving up the CPC for associated keywords. An SEO company should be able to understand the types of search idiosyncrasies in your industry and create a strategy accordingly. Armed with industry-specific knowledge, they’ll attract the type of potential customers that drive conversion.

#4. How does your SEO agency approach keyword research?

There are two ways in which SEO experts utilize keywords: buying search ads and page optimization.

Search Ads

The more straightforward of keyword methods, buying search ads allows you to show up in the search results for specific keywords you’ve selected. While this can certainly be a way to vault atop the Google rankings, you’ll be charged for every click, which can quickly become a costly form of paid advertising, not to mention the perils of click-fraud.

Especially for small and medium-sized businesses, Google Ads can be a hefty price to pay with little guarantee of a return on the investment. In the short term, it will surely bring a larger audience to your page; however, this will only hold for as long as you keep paying for clicks. On the other hand, SEO, while more complicated, provides a long-term solution, ultimately boosting organic traffic at lower cost. 

Optimize for Organic Search

The more laborious option is to optimize your page for organic search results. This is done by first making sure your site has content that is both relevant and of high quality. Then you’ll have to get other websites to reference your content and link back to it. All of this plays into Google’s algorithm.

Most professional SEO services will likely focus more on optimization for organic search. This process begins with keyword research, the best way to figure out which terms to target. One might assume that a personal injury law firm should naturally target the term “personal injury”; however, with its high keyword difficulty rating (62) and high costs ($44 per click), there is likely a more effective approach. A true SEO expert will take the time to figure out with you, the client, alternative search terms that will both save you money and increase your likelihood of SERP visibility.

#5. What previous clients or business owners has your company worked with? What were the results?

Nowadays, there are hundreds of digital marketing agencies that offer SEO services, and it can be difficult to figure out which one will suit your needs. A good place to start is by reviewing who they’ve worked with. Most SEO specialist services will list prior clients on their website. LinkGraph, for example, provides detailed case studies of their clients, in which they outline their methods and provide their tangible measures of success. Take a look at who a company has worked with. If they have a history of success in your industry, then it’s likely they’ll be a good fit for you.

In addition to the specific type of industry, you’ll also want to look into their success metrics. Did the SEO firm simply boost traffic? How did this traffic affect conversion? Did they utilize social media, email campaigns, local SEO, graphic design, or competitor analysis? For the best results, you’ll want to have your SEO goals in mind so that you can better observe a similar pattern of success in professional SEO services.

#6. For link building services: How do you get your backlinks, and how long do they last?

Link building is the backbone of any content marketing strategy. It improves your position on major search engines and expands both your web presence and authority. With that said, not all links are created equally, and you should pay close attention to how an SEO firm obtains backlinks for their clients.

Simply put, the way to obtain backlinks is by creating quality content. A good SEO company will review the entirety of your website and determine which pieces of your online presence hold a high linkable value. From there, they will optimize your content for both overall quality and target keywords in addition to creating new content that they’ll work to place in authoritative publications. It’s important to note that all of this outreach should be 100% organic. While there are certainly ways that you can pay in order to place an article, the most effective (albeit time-consuming) method is through pitching content to publications. With LinkGraph’s scalable link building campaigns, their editorial team will draft original, high-quality content and pitch it directly to authoritative web publications, thus building the authority of your own web presence.

Some companies will obtain links that only last for 6-12 months, giving you little benefit in the long run. Since Google’s algorithm can detect other unnatural link building tactics (that is, black hat SEO), it’s important to make sure that a professional SEO company plays by the rules. Bad links are penalized by search engines, whereas high-quality links that appear in useful content can drive organic traffic to your page for years to come.

#7. How will I know what changes your SEO company has made to my website?

It can be scary, essentially handing over the keys to your company’s web presence, especially for those not well versed in the language of Google, Bing, and the almighty algorithm. A professional SEO company understands this, and they’ll take steps to keep you in the loop on their process and overall progress of your SEO campaign. This can be achieved through a variety of means such as weekly reports of keyword rankings, conversion rates, backlink numbers, and traffic quality.

LinkGraph takes it one step further, giving clients access to its proprietary SEO software suite. With this program, users can keep tabs on key analytics and better manage their SEO campaigns. For those looking to maximize their ROI, this tool functions as a handy dashboard, providing insights into technical SEO, backlinks, meta tags, and keyword performance. Some companies portray SEO as a nebulous concept, a tendency you should be wary of. In truth, effective engine optimization is driven by data, which is why LinkGraph is not afraid to quantify and display findings, providing clients with the utmost in transparency.

#8. What is your SEO firm‘s pricing model, and do you require long-term contracts?

While the cost of SEO services varies widely, based on the size of a project, its duration, and the specific SEO pros behind it, it will behoove you to consider a company’s pricing model. This includes initial charges, hourly rates, and monthly retainer fees for longer-term agreements.

Again, this all comes back to knowing the goals of your SEO strategy. If all you’re looking for is to establish a backlink profile, then this can likely be done in a couple of months. More in-depth tasks, such as overhauling your site’s user interface or producing original content, will likely take longer and, naturally, come with a higher price tag.

Many of the larger, more established professional SEO companies will require you to lock into a long-term contract of up to two years. This might not be a bad thing; however, many younger agencies and independent consultants will be more flexible with their SEO marketing services, allowing you to opt-out of your agreement in the event that you’re unsatisfied with their results. You and your team should establish some tangible KPIs and evaluate your progress accordingly. With that said, it’s important to remember that the most worthwhile SEO strategies take time to come to fruition. SEO work takes time, patience, and years of experience.

#9. How involved does your company need to be in the process?

While SEO companies may all refer to themselves as such, there’s often a wide discrepancy in the services they offer. Some agencies specialize specifically in link building, whereas others offer full SEO overhauls, from web design to content creation and direct marketing. When taking stock of a company’s services, you should consider not only your goals but also the inner working of your own operation.

If your interior design team is literally just you and your installers, then you’ll want to consider seeking an agency that can plan and execute an SEO campaign from the ground up. On the other hand, if your company is on the larger side (perhaps you already have a graphics team and web developer), then you can pick and choose the desired services, integrating them with your existing team.

In an ideal world, an SEO agency could handle everything without you having to lift a finger; however, you should be careful of companies that ask nothing of you. At the very least, they should ask you for access to your CMS, Google Analytics account, Webmaster Tools, and social media accounts. Otherwise, it’s hard to imagine they’re doing much of anything at all.

#10. Why are you the best SEO company, and why should I choose your services over competitors?

Ultimately, the best indicator of a good SEO company is transparency. From inception to execution, an agency should keep you fully aware of their research, strategies, implementation, and success metrics.

Unfortunately, it’s not so uncommon for SEO agencies to do more harm than good. Through black hat strategies, some companies are able to sell you on short term traffic gains and then leave you holding the bag when the algorithm recognizes the shoddy nature of their techniques and penalizes your page.

Like many B2B services, SEO marketing can become a fixture of your business. The road to the top of Google is both long and complicated; however, with a solid SEO company as your partner, you can get there. Currently, LinkGraph offers several different plans, providing you with flexibility both in terms of cost and contract length. An effective SEO strategy takes time, but LinkGraph is dedicated to providing results, all the while keeping each of their clients fully in tune with the process.