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How to Execute The Broken Link Building Method

If you’re looking for a white hat link building strategy, broken link building seo is a great, Google-compliant way to earn more backlinks. Although time intensive, if […]

By The LinkGraph Team on May 12, 2022 - 10 minute read

If you’re looking for a white hat link building strategy, broken link building seo is a great, Google-compliant way to earn more backlinks.

Although time intensive, if you have great content on your website, there are likely other webmasters out there who may want to update a broken link on their website to your high-quality web pages.

What is Broken Link Building?

Broken link building is a process that SEOs and webmasters use to find and fix broken links on other people’s websites. By finding and repairing broken links, you can create a valuable resource for other people and improve your website’s link popularity.

This is a great way to get links from high-quality websites, and it can also help to improve your SEO.

Broken Link Building and SEO

When it comes to broken link building, there are a few things that you need to keep in mind. First, you need to find broken links on other websites. This can be done using a variety of tools, including Google search, Ahrefs, and Moz. Once you have a list of broken links, you need to reach out to the webmasters and suggest a replacement link.

When reaching out to webmasters, it’s important to be polite and courteous. You should also make sure that you suggest a high-quality replacement link. If you can provide a link that is relevant to the website’s content, it will be even more likely to be accepted.

If you’re looking for a way to improve your SEO, broken link building is a great option. By finding and replacing broken links, you can get links from high-quality websites and improve your SEO at the same time.

Benefits of the Broken Link Building Method

When creating or maintaining a website, it’s important to ensure that all links are working properly. Broken links can be a frustrating experience for website visitors, as they can lead to a poor user experience and lost potential customers. If you offer a solution to broken links for another webmaster, you’re creating win-win scenario for both them and you.

There are many benefits of using the broken link building method for your SEO efforts. When you find a broken link on a website, you can reach out to the webmaster and suggest that they link to your website as a replacement. This can help you to improve your website’s SEO and get more traffic from the website’s audience.

Additionally, when you replace a broken link with one of your own links, you can help to improve the website’s link popularity. This can also help to improve your website’s SEO.

How to Do the Broken Link Building Method

To execute broken link building, you will need to have access to an SEO tool that identifies broken links on other websites.

You also need to have strong content creation in order to have the content assets on your website that other webmasters will be willing to link to.

1. Find broken links with a tool

Luckily, there are a number of tools that can help you find and fix broken links on your website. You may already have access to a broken link analyzer, but if not, sign up for SearchAtlas to try out our backlinks analyzer for two weeks.

Finding broken links with Google search

There are a few different ways that you can find broken links on your website using Google search.

1. Use the “Inurl:” operator to find pages with broken links

The “Inurl:” operator allows you to find pages that contain a specific word or phrase in the URL. This can be a great way to find pages with broken links, as you can use it to find pages that have links to pages that no longer exist.

For example, if you wanted to find pages on your website that have links to pages that no longer exist, you could use the following Google search query:

inurl:yourwebsite.com/broken-link

2. Use the “Site:” operator to find pages with broken links on a specific website

The “Site:” operator allows you to find pages that are hosted on a specific website. This can be a great way to find pages with broken links on your website.

For example, if you wanted to find pages on your website that have links to pages that no longer exist, you could use the following Google search query:

site:yourwebsite.com/broken-link

3. Use the “Filetype: PDF” operator to find pages with broken links in PDF files

The “Filetype: PDF” operator allows you to find pages that contain PDF files. This can be a great way to find pages with broken links in PDF files.

For example, if you wanted to find pages on your website that have links to pages that no longer exist, you could use the following Google search query:

filetype:pdf broken-link

Finding broken links with Ahrefs

Ahrefs is a tool that allows you to see all of the links on a website, as well as how many clicks each link has received. It also shows you which links are broken and how often they’ve been clicked on.

This makes it a great tool for finding and fixing broken links. To use Ahrefs, simply enter the website’s URL into the search bar and click “Search.”

The results will show you a list of all of the website’s links, as well as how many clicks each link has received. You can also see which links are broken and how often they’ve been clicked on.

If you find a broken link, you can either fix it yourself or ask the website owner to fix it. Alternatively, you can use a tool like Dead Link Checker to automatically find and fix broken links.

Finding broken links with Screaming Frog

Screaming Frog is a free website crawler that allows you to analyse your website in detail. It can help you find broken links, duplicate content, missing titles and meta descriptions, and a lot more.

How to use Screaming Frog to find broken links

Installing Screaming Frog

Before you can use Screaming Frog to find broken links, you first need to install it on your computer. You can download it from the Screaming Frog website.

Once you’ve installed it, open Screaming Frog and click on the “Crawl” tab.

Setting up Screaming Frog

Now you need to set up Screaming Frog to crawl your website. In the “Crawl” tab, enter the website’s URL into the “Website” field and click on the “Start” button.

Screaming Frog will start crawling your website and will show you the number of broken links it finds.

Viewing the broken links report

Once Screaming Frog has finished crawling your website, you can view the broken links report by clicking on the “Reports” tab and then clicking on the “Broken Links” tab.

This report will show you a list of all the broken links on your website, as well as the broken link’s URL, the status code, and the anchor text.

2. Contact the webmaster

Once you’ve identified a broken link, the next step is to contact the webmasters who have the broken links and let them know about their broekn link issue. Then, offer your blog post or resource page as a replacement.

This can be done by email, social media, or using a contact form on the website. be sure to include the URL of the broken link and the URL of the page you would like them to link to instead.

You can create a email template to send out to multiple webmasters and increase your chances of getting new links. The more webmasters you reach out to, the more likely you will have a high success rate.

3. Follow up or Move on

If you don’t receive a response after a few days, or if the link isn’t fixed, it’s time to follow up. You can do this by email, social media, or by contacting them again using their contact form.

If the webmaster doesn’t respond to your requests or isn’t able to fix the broken link, it’s time to move on. There are plenty of other broken links out there to target.

3 Tips for Earning Backlinks with Broken lInk Building

1. Use the right tools

Make sure that the tools you rely on to find broken links on other websites are the best available. Our link building agency has a backlink analyzer tool that makes broken link building simple.

2. Check the status of the links

Before you reach out to website owners to request that they replace their broken links with links to your own website, it’s important to check the status of the links. You don’t want to waste your time reaching out to website owners who have already replaced the broken links.

3. Be polite and courteous when reaching out to site owners

Once you’ve identified a broken link on another website, it’s time to reach out to the website owner and request that they replace the broken link with a link to your own website. When reaching out, be sure to be courteous and explain the reason for your request.

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