Over the past year, Google has pushed out an astounding number of updates. From the Link Spam Update to the Page Experience Update, Google’s on a mission to weed out black hat SEO tactics and improve the SERPs by emphasizing quality content, optimal page speeds, and mobile SEO. What does this mean in terms of your SEO strategy in 2023? Stick to best practices and ensure your SEO foundation remains strong.
If you’re planning to prioritize increasing your site’s search visibility, we’ve put together a plan that will get you through 2023 and have your site sailing through the SERPs for time to come:
Begin the year with a focus on gaining a clear understanding of where your metrics are at now and where you want to go.
When it comes to planning out your SEO strategy for the year, spending time with your metrics is vital. What metrics should you be mindful of going into 2023?
A great place to start studying your SEO metrics is with your
Not all websites have the same SEO needs. We recommend you aim for a robust and well-rounded balance between all pillars of good SEO for the best results.
However, if you’re looking for specific numbers to achieve in 2023, consider:
Ultimately, you want to have a higher DR than your competitors. But knowing where to aim is part of the battle. Use the Bulk DA Checker to compare your domain authority or DR to your competitors’.
While you’re looking into your competitors’ sites, take note of what keywords they rank for and if they have any keyword gaps.
Google continues to strive to uphold its core values in order to provide the best results for its users. In regards to your content, this means providing thorough, long-form blogs that demonstrate quality information and increase your site’s topical breadth and relevance.
As we saw in 2022, Google will continue to reward sites with fast loading times, stable pages, and responsive design. We anticipate these signals will continue to play a major role in how Google ranks its results. However, it’s important to keep in mind that these also benefit your users, reduce your bounce rate, and can increase your conversion rates.
So, perform a site speed audit and use that information to make a plan to tackle any issues that arise. First, identify your slowest pages. Then focus your efforts on optimizing images and elements above the fold. Finally, work your way through any other content shift issues and loading delays.
Build on your SEO fundamentals and diversify your approach as the year progresses.
Voice Search continues to trend upward. What does that have to do with your social media profiles? While Google has never formally released how heavily social media weighs into their PageRank (if at all), Bing factors social signals into their rankings. And the majority of voice searches are performed on Alexa smart speakers… And Alexa uses Bing’s search results. This means that optimizing slightly more for Bing can give your site a bump in traffic.
Mobile searches continue to outnumber desktop searches, averaging 60% of all searches throughout 2022. And when it comes to finding local businesses, mobile search far surpasses desktop.
If you haven’t created your Google Business Profile, now is the time. Without a business profile, you’re missing out on local search traffic and the opportunity for better reputation management.
For those that already have a Google Business Profile, check your photos, reviews, and questions. Take the time to answer questions potential customers may ask, reply to positive and negative reviews, and update photos of your business.
Broken internal and external links can disrupt a Google crawl resulting in a negative effect on your SEO.
Perform a Site Audit using the Page Explorer tool.
Backlinks have a direct effect on your site’s domain rating. Poor quality inbound links can have a negative impact on your DR while high-quality links can strengthen your DR. Gaining backlinks can be a time-consuming process, but it pays off.
Begin a link outreach program or use a service to streamline the link building process, targeting websites with high DR scores. Offering quality guest posts can increase the quality of your backlink profile.
Don’t lose your momentum and keep your eye on the prize of increasing organic traffic.
Once your content strategy is running smoothly, you can begin to update your existing content. This signals to Google that your content is still relevant and gives you the opportunity to add depth to your blogs. Use the Top Pages tool in GSC Insights to identify pages that aren’t reaching their SEO Potential.
As you update blogs and landing pages, remember to update meta tags, especially for pages with high impressions and low CTRs.
Adding rich media is another great way to liven up your pages. And don’t forget to make your pages accessible.
Throughout your SEO journey, it’s important to reflect on what’s working and where you should pivot. The SearchAtlas’s GSC Insights tool makes it easy to compare the most telling metrics like Keyword Rankings. Use these analytics to begin forming an ongoing plan for 2023.
Don’t forget to celebrate your successes.
There is no doubt that Google will release several updates in 2023. By focusing on best practices, you’re in a great place to respond to any new updates Google rolls out. However, you will want to tailor your approach to the specifics of the changes.
If you’re a SearchAtlas user, you will stay in the know throughout the year with our “What’s New in Search” emails. Additionally, our suite of SEO software reflects the latest changes to Google’s PageRank.
Finish off the year strong. Cut ties from toxic backlinks and prune any pages that don’t reflect the strength of your new content.
Toxic backlinks can wreak havoc on how Google views your site. Eliminating low-quality backlinks is like cutting an anchor when your pages are sinking the SERPs. Gather your backlink information with the Backlink Analyzer. Then, submit disavow files using Google’s disavow tool.
In the spirit of preparing for the new year, prune your pages that don’t perform to your standards or pages that present keyword cannibalization issues. The SearchAtlas Page Pruning tool allows you to easily identify low-performing pages that can bog down the quality of your content and overall site.
As 2023 comes to an end, begin projecting new goals into the upcoming year. Stay current with changes to algorithms and audit how your target audience’s search and what your site’s strengths are.
And enter the new year with confidence by building on your successes in 2024.
Planning for record-beating organic traffic in 2023? With SearchAtlas and the LinkGraph team, you can ring in the new year with SEO insight that will make this year the best yet when it comes to your site’s performance. Contact us today to learn more about our SEO services or SEO software.
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