Search
Generic filters
Start typing or view all articles

The Best Ways To Get Links From Guest Posts

If you’re looking to increase your website’s organic traffic or Domain Authority, you may have heard of the term “guest posting.” Guest posting is a great way […]

By The LinkGraph Team on May 12, 2022 - 12 minute read

If you’re looking to increase your website’s organic traffic or Domain Authority, you may have heard of the term “guest posting.”

Guest posting is a great way to get your name and website in front of a new audience, and it can also help you build relationships with other bloggers in your niche and earn high-quality backlinks

But guest posting needs be done carefully and in a Google-compliant manner. Here is everything site owners should know about using guest posts for link building.

What is guest posting?

Guest blogging is a process where you write a blog post to be published on another blog. In order to do this, you must have the permission of the blog owner. Guest blogging is a great way to get exposure for your blog and to build relationships with other bloggers.

Does Google Penalize Guest Posts?

There is a lot of speculation when it comes to Google penalizing guest posts. Some people believe that if you are guest posting on other websites, your website will be penalized by Google.

However, there is no evidence that Google actually penalizes websites for guest posting. In fact, many experts believe that if you are guest posting on high-quality websites, it can actually help your website rank higher in Google. This is because when you are guest posting on high-quality websites, you are getting backlinks from authoritative websites. And, as we all know, backlinks are one of the most important factors when it comes to ranking your website in Google.

So, should you stop guest posting?

The answer to this question is definitely not. Guest posting can be a great way to get backlinks and to increase your website’s exposure. However, you should only guest post on high-quality websites. And, you should make sure that you are adding original content to the websites you are guest posting on.

Benefits of Guest Posting

Many people tout guest posts and blogger outreach as a great way to earn backlinks. There are a number of reasons why you might want to consider guest posting.

1. Increased Exposure

Guest posting can help you to reach a new audience and attract new readers to your website. When you write a guest post for another website, you can include a link to your own website, which can help to increase traffic and boost your SEO.

2. Increased Engagement

Guest posting can also help to increase engagement with your website. When readers are engaged with your content, they’re more likely to stick around and explore your website. This can help to improve your website’s SEO, as well as your conversion rate.

3. Improved SEO

Guest posting can also help to improve your website’s SEO. When you write a guest post for a high-quality website, you’ll get a link back to your own website. This can help to improve your site’s search engine rankings and increase your website’s visibility.

4. Better Quality Links

Guest posting can also help to improve the quality of your website’s links. When you write a guest post for a high-quality website, you’ll get a link back to your own website. This can help to improve your site’s search engine rankings and increase your website’s visibility.

5. Increased Brand Awareness

Guest posting can also help to increase your brand awareness. When you write a guest post for a high-quality website, you’ll get a link back to your own website. This can help to improve your site’s search engine rankings and increase your website’s visibility.

The Cons of Guest Posting

There can also be a few disadvantages to guest posting from an SEO perspective:

1. Low-Quality Links

If you write a guest post for a low-quality website, you’ll get a low-quality link back to your own website. This can hurt your website’s SEO and visibility.

2. Poor Relationships

If you write a guest post for a website that you don’t have a good relationship with, you may not get the link back to your website that you were hoping for. This can hurt your website’s SEO and visibility.

3. Duplicate Content

If you write a guest post for a website that already has content on the same topic, you may run the risk of duplicate content penalties. This can hurt your website’s SEO and visibility.

4. Time-Consuming

Guest posting can be a time-consuming process, especially if you’re writing for a high-quality website. This can take up time that you could be using to improve your own website.

5. Low-Quality Posts

Guest posting can also lead to low-quality posts if you’re not careful. When you write a guest post for a website that has low Domain Authority or is not known for creating high-quality, expert-written content, it can actually hurt your search engine rankings and link buliding efforts in the long-run.

How to Do Guest Posting the Right way

But guest posting can also be a great way to get in trouble if you’re not careful. Here are a few tips for doing guest posting the right way:

1. Make sure your content is high quality

This is probably the most important rule of guest posting: your content must be high quality.

Don’t submit a low-quality article just because you want to get your name out there. Quality content will be appreciated by the blog’s readers, and it will also help you build a good reputation with the blog’s owner.

2. Find high-quality websites to guest post on

Before you submit any content, make sure you research the blog you’re submitting it to. Read through the blog’s archives to get a sense of the types of articles they publish, and make sure your content is a good fit. Because backlinks from low-quality websites can actually harm your SEO, you only want to submit guest posts that will elevate your link profile.

There are a few things to keep in mind when assessing a website’s quality:

  • The website’s audience: When assessing a website’s quality, it’s important to consider the website’s audience. A website that has a small, niche audience is likely to be of a higher quality than a website that has a large, general audience.
  • The website’s domain authority: Domain authority is a metric that measures a website’s ability to rank in search engines. A website with a high domain authority is likely to be of a higher quality than a website with a low domain authority.
  • The website’s overall quality: In addition to considering the website’s audience and domain authority, it’s also important to look at the overall quality of the website. This includes factors such as the design of the website, the quality of the content, and the level of user engagement.

Once you’ve assessed a website’s quality, you’ll want to make sure that the website is a good fit for your niche.

There are a few different ways to find websites that are a good fit for your niche. One is to search for your industry + guest post in Google Search.

For example, “SEO + “guest post.”

This search will return all of the websites that are ranking for the “guest post” keyword.

3. Submit original content

Don’t submit content that’s been published on your own website or on other blogs. The blog’s readers and webmasters will have seen that content before, and it won’t be very impressive. Instead, submit original content that’s specifically tailored for the blog you’re submitting to.

Once you’ve found a website that you’d like to guest post on, you’ll need to pitch your idea to the website’s editor.

When pitching your idea, you’ll want to make sure to include the following:

  • The topic of your blog post
  • Benefits of publishing your blog post
  • The word count of your post
  • The date by which you can submit your post
  • A brief bio and headshot

If the website’s editor is interested in your pitch, they’ll let you know and you’ll be able to begin writing your post.

4. Write a catchy headline

The headline of your blog post is the first thing that people will see when they read your article and that webmasters will see when looking at your pitch. Taking the time to come up with a catchy headline can help you earn more guest blog posts from your target site.

But how do you write a catchy headline? Here are a few tips:

  1. Keep it short. People are more likely to read a headline if it’s short and to the point.
  2. Use strong words. Strong words grab people’s attention and make them want to read more.
  3. Be specific. Specificity makes headlines more interesting and informative.
  4. Use a number. Numbers make headlines more eye-catching and memorable.
  5. Be clever. Clever headlines are more likely to stand out from the rest.
  6. Evoke emotion. Emotional headlines are more likely to make people stop and read them.
  7. Use a question. Questions make headlines more engaging and persuasive.
  8. Use a tagline. Taglines are a great way to sum up your post in a catchy way.
  9. Be unique. The best headlines are unique and stand out from the rest.

5. Follow the blog’s guidelines.

Most blogs have guidelines for guest posters, so make sure you read and follow them. Include a brief bio and a link to your website, and avoid pitching stories or asking for links.

Please make sure you familiarize yourself with the blog’s guidelines before submitting your post. The blog’s team reserves the right to reject any submissions that do not comply with the guidelines. Also, many webmasters who accept guest posts have specific instructions about external links and whether you can or canno include backlinks within the body of the blog post.

Thankfully, most webmaster are okay with including byline backlinks to your company website.

6. Be patient.

It may take a while for your article to be published, so be patient. Don’t email the blog owner every day asking when it will be posted. Once you’ve submitted your article, just relax and wait for a response.

7. Thank the blog owner.

When your article is published, be sure to thank the blog owner for giving you the opportunity to write for them. Show your appreciation by commenting on the article, sharing it on social media, and linking to it from your own website.

8. Promote your guest post.

Once your guest blog is published, be sure to promote it on social media and other channels. This will help to increase its exposure and get more potential customers to see it.

Don’t have time to write guest blogs? Consider a Guest Post Service.

It’s possible that your team is busy and doesn’t have time to write guest blogs for other sites. That’s why many SEO agencies offer a guest posting service. They can write the guest blog post for you, so you can focus on your own business.

Here are some of the benefits of using a guest post service:

You’ll get exposure to a new audience

When you publish a guest blog post on another site, you’ll reach a new audience that might not have heard of your business. This is a great way to expand your reach and grow your customer base.

You’ll get backlinks to your site

When you publish a guest blog post on another site, you’ll get backlinks to your site. This will help you improve your SEO and increase your website traffic.

You’ll Get Contextual links

When you work with a high-quality SEO company for a blogger outreach service, you are going to earn contextual links with anchor text that helps yoru SEO. LinkGraph uses original, great content with every guest blog we publish, ensuring you get the type of link that helps your search engine rankings in te long-term.

Popular Articles

Want access to the leading SEO software suite on the market?

Start your 7-day trial of SearchAtlas and try out our content optimization tools, keyword rank tracking, backlink analysis, and more.

See why the world's best companies choose LinkGraph to drive leads, traffic and revenue.

“They are dedicated to our success and are a thoughtful sounding board when we run ideas by them - sometimes on ideas and projects that are tangential to our main SEO project with them. Also, I love that they allow for shorter-term contracts compared to the usual 1-year contract with other SEO companies. Lastly, they deliver on their promises.”

Brad Brenner
Ph.D, Co-Founder & CEO Therapy Group DC

Link your Google Search Console account and get smarter SEO insights in 1 easy click