The site auditor tool in your Search Atlas dashboard will check for analytics tracking and visual analytics tracking. If the site auditor does not find analytics tracking on your pages, it will flag their absence as an issue in your site audit report.

What Does Search Atlas Look for With Analytics Tracking?

Search Atlas looks for traditional website analytics tools and visual analytics tools when crawling your website.

Although analytics tracking is not mandatory for improved SEO performance, it is considered best practice because of how valuable analytics tracking can be for understanding your site visitors and iterating on your content development.

Why Should I Add Analytics Tracking to my Web Pages?

Analytics tracking helps you understand what your site visitors are doing. 

Standard Analytics tracking can include information like:

• The total number of sessions
• How many pages a user visits during a session
• Bounce Rate (percentage of users who return back to Google)
• If your conversion tracking is set up, how many e-commerce conversions are generated from each landing page
• Goal completions – this depends on the goals you’ve set up in Google Analytics, but it can include actions like submitting a form, providing an email address, adding something to a cart, etc.

Visual Analytics tracking gives you access to the following type of information:

• Where a user’s cursor travels
• When and where a user clicks
• How far down a page a user scrolls
• Keystrokes
• And more

In addition to helping website iterate on SEO, analytics tracking also provides valuable insights for conversion rate optimization.

What Analytics are Detected by Search Atlas?

The following analytics software is supported by the site auditor:

• Google Analytics
• Adobe Analytics

And the below visual analytics software is also supported:

• Hotjar
• Microsoft Clarity
• CrazyEgg
• Clicky
• Mouseflow
• Smartlook
• Inspectlet
• Clicktale

But I Have Analytics Setup and Search Atlas is Not Detecting it….why?

If Search Atlas flags a landing page with the issue, “Analytics Missing,” but you are confident that you have included analytics tracking on the page, there are two possible explanations.

• Javascript rendering is disabled: To fix, enable javascript rendering
• Cookie consent is not passed” To fix, set custom cookies in your settings

Need Support?

Our team at LinkGraph is here to support you if your still not resolving issues related to analytics tracking when using the site auditor tool. Use the chat feature in your dashboard to connect with a member of our support team.