The site auditor tool in your SearchAtlas dashboard will check for analytics tracking and visual analytics tracking. If the site auditor does not find analytics tracking on your pages, it will flag their absence as an issue in your site audit report.
SearchAtlas looks for traditional website analytics tools and visual analytics tools when crawling your website.
Although analytics tracking is not mandatory for improved SEO performance, it is considered best practice because of how valuable analytics tracking can be for understanding your site visitors and iterating on your content development.
Analytics tracking helps you understand what your site visitors are doing.
Standard Analytics tracking can include information like:
Visual Analytics tracking gives you access to the following type of information:
In addition to helping website iterate on SEO, analytics tracking also provides valuable insights for conversion rate optimization.
The following analytics software is supported by the site auditor:
And the below visual analytics software is also supported:
If SearchAtlas flags a landing page with the issue, “Analytics Missing,” but you are confident that you have included analytics tracking on the page, there are two possible explanations.
Our team at LinkGraph is here to support you if your still not resolving issues related to analytics tracking when using the site auditor tool. Use the chat feature in your dashboard to connect with a member of our support team.
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