To the untrained eye, SEO might seem like a guessing game. You choose your keywords wisely, build some links, and––presto!––suddenly, your website sits atop the first page of a Google search. In truth, search engine optimization is anything but magic. When a Google bot scans your website, crawling through each of its pages, there are…
In their everlasting quest to provide users with the best results for search queries, Google recently announced that page experience metrics will soon be included in ranking algorithms. Aptly referred to as the Google Page Experience Update, the revised algorithm will consider factors such as mobile-friendliness, web safety, and interstitials, in addition to a site’s…
