What are internet users looking for when they use a search engine? Whether they want expert information, an in-depth analysis, a detailed product review, or a quick answer, they are ultimately on the hunt for good content. When they come across a piece of web content that they find valuable, they usually browse, scroll, click,…
With each day, it seems as though a new digital marketing platform promises to revolutionize the way you reach consumers. From chatbots and paid ads to social media and influencers, there are plenty of ways to reach your customers; however, with such a wealth of options, the question becomes which method (or methods) are actually…
SEO or Search Engine Optimization is about creating content that provides value to your audience and then making that content easy to find. CONTENT doesn’t have to mean written content, content can be rich media (images, GIFs, video, audio, etc), products, tools, services, forms, anything a person might be looking for and which would provide…
Many websites don’t realize that a Google My Business listing can help all businesses rank better, not just local brick and mortar shops. If you’re a local business, a GMB listing is essential. If you’re not a local business, a GMB listing and setting a national or international service area can help you scoop up…
There are three directives (commands) that you can use to dictate how search engines discover, store, and serve information from your site as search results: NoIndex: Don’t add my page to the search results. NoFollow: Don’t look at the links on this page. Disallow: Don’t look at this page at all. These directives allow you…
10 Practical Tips for Boosting On-Page SEO in 2021 What’s different about search in 2021 compared to 2020? These are some of the top SEO trends for 2021: Voice search is on the rise, in early 2018 Voice search already comprised 20% of all searches completed in the U.S.. Search is now firmly mobile-first. Almost…
BERT is a deep learning algorithm and Google’s biggest update in years impacting a full 10% of search queries. The newly introduced algorithm helps surface more relevant results for complicated search queries. So what exactly is the effect of the BERT algorithm update on Google search? This is what Google said: “These improvements are oriented…
The Google algorithm is constantly changing. In 2018 alone, Google ran 15,096 Live traffic experiments, and launched 3,234 updates to its search algorithm. Not all updates have significant impact on the search results. This page covers the top 150 updates to how search results function from 2000-2019. Updates are a blend of changes to:…
Is your SEO strategy failing to drive enough conversion-oriented organic traffic to your e-commerce site? Or are you just getting started with a new e-commerce store? This article covers e-commerce specific SEO strategies and considerations. By applying these advanced on page SEO tactics and best practices, you can expect your online business or online store…
How Google Determines Relevancy Search engines want to prioritize the most relevant content possible for different searches and search terms (also known as keywords). One of the ways search engines are able to tell that content on a webpage is relevant for a particular search term, is that the term appears in the body of…
