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Most SEOs know that Google has a way of quietly rolling out algorithm updates without a big announcement. Early last month, rumor had it that Google was testing out it’s newest natural language processing (NLP) model, SMITH. Google quickly denied the rumors on Twitter, but still —  those of us trying to rank websites should…

Smartphones are everywhere, and they are the primary way many people access the internet. As a society, we can now do nearly anything on our phones, from watching videos and talking to friends to ordering groceries and online shopping. With 40% of all online transactions being completed using a smartphone, mobile devices are becoming an…

How quickly does your website load for desktop and mobile users? If the answer is more than two or three seconds, you may be losing business as visitors move on to more responsive sites.  When it comes to website speed, time is money. A few extra seconds of page load time could have a major…

One of the debated topics among marketing professionals is the role that content length plays in search engine performance. Many SEO experts argue that longer content is better, and rightly so. There is a breadth of research that shows a direct correlation between word count and rank. For the most part, the data is consistent:…

The success of any online business hinges on good SEO (search engine optimization) practices, and webmasters need to understand its importance. At its most basic, SEO is a set of practices for optimizing a website so that it can achieve higher rankings in search engine results pages (SERPs). To put the importance of rankings into…

Any company operating in the software as a service (SaaS) industry thrives on digital outreach as a means for new customers. Strong competition requires consistent efforts online to maintain current consumers and keep them from heading to a rival. Plus, gaining leads keeps the customer base growing, which is essential to the operation of any…

For many years, corporate executives saw search engine optimization as a strategy rather than a necessity for online success. But today, SEO efforts are becoming a cornerstone for most major corporations as they compete for customers and top spots in the SERPs. This is because the digital landscape is a battlefield full of both small…

With every new year, search engines strive to make the experience of search better for their users. In the niche world of SEO, we pass our time by monitoring keywords, website traffic, and all of the nitty-gritty details that influence search engine rankings. But regardless of evolving search engine algorithms, experts know that the core…

Are you trying to win new clients for your law firm? Prospective customers are already using search engines to find you, and having an effective SEO (search engine optimization) plan for your law firm is the best way to take advantage of this! Need proof? Check out these stats… 96% of people use a search…