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SEO Reporting Software For Clients – An Overview

Finding clients is a challenge. With a long-term service like SEO, keeping them can be even harder. As an account manager or salesperson in a digital agency, you have to show clients, whether small businesses or major corporations, quality SEO results on a regular basis in order to keep them engaged and excited about your SEO efforts. Thankfully, the right SEO reporting software for clients can showcase your results in just a few clicks.

When to use SEO Reporting Tools

Of course you’ll use SEO reporting software for clients’ monthly or annual reports and renewals. But you can also use SEO report software for a pre-launch meeting or as a recap of a specific project. What metrics will you use for each of these types of reports?

Pre-Launch Reports

When you’ve landed a client, it makes sense to scope out the client’s current web presence and SEO standing. A broad “as-is” analysis will give you the visibility to create a smart, actionable SEO strategy tailored specifically to your client.

The best SEO reporting software will be able to generate a report with items like

  • Domain authority
  • Current keyword rankings
  • Current website traffic
  • Estimated Value of Traffic (EVOT)
  • Number of referring backlinks

From here, you can go more in-depth for the areas where your specific client needs more work, like identifying and cleaning up toxic backlinks or finding opportunities to quickly increase keyword rank with new or refreshed content.

For these reports, you’ll need an expansive SEO reporting software that gives you a solid basis as well as in-depth analysis. Each pre-launch report will be unique to the client, focusing on their individual target keywords, current traffic report, and business goals. A detailed report like this will be hard to automate, but communicating your SEO goals for the client early gets you started on the right foot.

Active Campaign Reports

The majority of your reports will be updates for active SEO campaigns. Here, report templates and automation are a game changer. Instead of wrestling with spreadsheets and building a custom report each month, you set it once and refresh your data for the next month, saving you time and effort. Working with report templates also lets you focus on the data and notice fluctuations quickly.

You’ll also want tools that capture your preferred timeline. A program like Agency Analytics has limited timeframe options. If you’re comparing stats on a different timeframe than what’s offered, then you have to create custom SEO reports instead of leveraging their templates.

Active campaign reports will focus on:

  • Change in keyword rankings
  • Change in organic traffic
  • Change in number of referring backlinks
  • Changes in specific URLs

Of course, any specific customer metrics that you agreed upon at the pre-launch should also be tracked by your SEO reporting software for clients. Some SEO tools, like Jess, claim to automate not just your data, but your sales story as well.

Emergency Reports

Sometimes there’s a massive change in the SEO ecosystem. These changes could be a competitor dramatically raising PPC investment and therefore ad prices, a Google algorithm update requiring technical SEO, or regulatory changes in the client industry that impact social media.

When these disruptions happen, a standard weekly or monthly report won’t be enough. A full site audit would be too much. These client reports need to be focused on the SEO strategy that specifically addresses this new challenge.

Post-Campaign Reports

Sometimes, you’ll have a project that’s focused on a specific goal, or one that’s time-limited. One example would be a Christmas campaign. Or maybe you’re doing an initial 3-month pilot project for a client.

In these cases, a post-campaign audit can highlight not just your ongoing work, but can show the client the ROI for the campaign. A positive SEO report at the end of a project can put you on good footing for another contract.

Here, you’ll want to focus on the value you provided. Metrics may include:

  • Change in EVOT
  • Total increase in traffic
  • Total increase in rankings
  • Any increase in conversions that the client has shared
  • Increases in CTR

This report needs to show how you took the client to the next level through your specific actions.

What to look for in SEO Reporting Software for Clients

SEO report software can be a productivity boon if done right. However, it’s easy to get lost in vanity metrics and a massive amount of data. Some tools have the right data, but no easy way to show it to clients. Let’s look into some of the most important traits of the best SEO reporting software.

Accurate, timely data from trusted sources

SEO reporting tools use different data sources. Ahrefs brags about its extensive web crawls that make up the source of its information. Google Data Studio obviously pulls from Google Analytics and Google Search Console. Each of these approaches has pros and cons.

Google

ProsCons
Data collected in as close to real time as possibleOnly covers searches through Google and not other search engines
Easily verifiable by clientSometimes data is not consistent between views inside of Google Analytics
Data provided with no chargePurposely hides certain keyword data (not provided)
Pros and cons of using Google as your SEO reporting software for clients

Third Party Crawls

ProsCons
Covers all search engines, not just GoogleCrawling takes time, so data can be weeks or months old
Provides information on general search volume, not just your site’s performanceMonthly fees
Compare competitor performanceNo information on on-site activity
Pros and cons of using third party crawls

As you can see, the approaches of these SEO reporting tools actually compliment each other. Google Analytics and Google Search Console report activity specific to your (or your client’s) site, but don’t give you overall search volume or competitive insight.

To give your customers the best SEO report, you’ll want to blend information from both sources. While it’s great to show improvements in rankings, traffic and conversions, you may want to show the broader picture as well to identify additional keyword targets or how a company has overtaken a competitor.

Metrics From SEO Reporting Software for Clients

In a perfect world, you and the client have set up a project with a clear deliverable and realistic metrics, like increasing keyword rank by 3 positions on average. Since we live in the real world, it’s rare that clients have those kinds of specific, measurable KPIs. Instead, goals tend to be general, like “increase traffic” or “more conversions.”

The challenge is to tell the story of how your actions as an SEO agency reached the client’s goals. You have to explain how keyword research and link building led to keyword rank, which turned into traffic and conversions for your clients, over and over again.

As an experienced SEO professional, you probably already have a good idea of what metrics are important to your clients. You’ll want to ensure that the SEO reporting software you choose can accurately show those KPIs in understandable visualizations. The best SEO report does you no favors if it doesn’t cover what your customer cares about.

Clear Visualizations

To really deliver your message, you need to show your results in a way that speaks to your clients. SEO reporting software for clients should be able to convert the raw data, whether it comes from Google or from proprietary research, into engaging charts and graphs that non-SEOs understand.

Fresh Insights into Performance

Sometimes it takes a fresh insight to highlight your hard work. You’ll want to look into how each SEO software tool can divvy up your site.

By default, Google can show you information on use by device, location, and more. LinkGraph’s GSC Insights offers Page Groupings, which allows you to see how certain groups of pages perform. Instead of manually compiling data for, say, blog posts vs static pages, GSC Insights lets you group pages together to get impression and traffic data for those aggregates, saving you time.

White Label SEO Reporting Software for Clients

As a digital marketer, you want to spend time with clients or working on projects, not creating SEO reports. White label reports can save you time while maintaining your brand identity.

White label SEO reports are often automated reports that export to a PDF format. These effective SEO reports have great scalability and are perfect for clients with a basic understanding of good SEO.

Local SEO

If your clients need local SEO, then you’ll want to keep this in mind when choosing your SEO tools, including your reporting tools. Your clients may appreciate being able to compare a list of keywords for each city or state, or seeing SERPs for distinct geographic areas.

It seems like each research tool has a different approach to local SEO, so it’s hard to say which is the best tool for local SEO. LinkGraph’s Local SEO Results tool lets you peek into the search results in different areas, no matter where your office is. You can see how the client’s website appears in San Diego and San Francisco, even if you’re in San Antonio.

Formatting Options

As reports are used for different purposes, it’s helpful to have a reporting tool that supports multiple reporting formats. PDF reports are great for emails or in-person meetings. CSVs are a best practice when you’re combining information from multiple sources for a custom report. Exporting to Google Sheets can be extremely convenient as well. Check that your provider offers exports in formats that you need.

Google Data Studio

Google Data Studio is the Big G’s effort to make their data more accessible to webmasters, digital marketers and agencies. It allows you to pull together data from multiple sources, including Google Analytics, Google Search Console, Google Ads and more to create an interactive visual dashboard.

The interface is easy enough to use, at least theoretically. Once you’ve connected your Analytics and GSC accounts, you drag and drop the metrics you’re looking at onto a workspace. You can create a completely custom report, from colors and fonts to data timeframes.

The sheer number of data points to choose from can be overwhelming. And you’re pretty much starting from scratch. There are a few basic templates inside GDS from the get-go, but you’d have to invest significant time to create your first SEO report template.

Google Data Studio has many options for SEO reports for clients
Some of GDS’s many data points

On the positive side, Data Studio is free – no month to month plan or teaser free trial. Since you’re working directly with Google Analytics data, there’s no doubt about accuracy or timeliness.

GSC Insights

But what if there was a way to get that GSC data faster, without having to build your own dashboard? That’s where LinkGraph’s GSC Insights shines.

This dashboard visualizes the most common important statistics for agencies and clients, including EVOT. In addition to standard metrics like traffic and total number of keywords, GSC Insights includes graphs for:

  • Keyword position history
  • Rank change
  • 30-day trailing traffic and impressions
  • Traffic by keyword position

Even better, the Page Grouping feature saves you from wrestling with Google Sheets to present information on the most important pages of the site.

Page Groupings are a GSC Insights exclusive

You choose the groups and can see the aggregate impressions, traffic, and value of traffic for those groups of pages. Page Groupings is a great way to easily pull more value out of your data.

SEO Reporting Software for Clients makes a Difference

Whether you go with Data Studio for a DIY solution with professional visualizations, a full-bodied SEO tool like LinkGraph, ahrefs, or Moz for reporting and research, or a dashboard tool like Agency Analytics or Jess, the SEO reporting software for clients that you choose will have a lasting impact on your business. You’ll want to balance packaged reports that save time vs custom options that give you flexibility. 

LinkGraph’s GSC Insights leverages the accuracy of GSC and Data Studio without the heavy time investment. It includes exclusive ways to slice and dice your data, like Page Groupings, to wow your clients. It covers all the data you need with exciting charts and graphs, eliminating the need for exports and templates.

4 Cost-Effective SEO Strategies that You Can Implement Right Now

Do you have a boss or client putting pressure on you to get results, but with a limited budget? How do you make your SEO dollars stretch the furthest? Any tactic will use resources. Whether internal or external resources are used, there’s always a cost to higher search rankings. So what are the most cost-effective SEO strategies?

Internal linking

The first of our cost-effective SEO strategies has the best price tag – it’s free!

Some of your pages already rank well in the SERPs, or they get more organic traffic than others. These high-ranking pages have “link juice.”

Links coming from pages with high search result rankings pass on some of their “juice” to the target pages. You can use these pages with more clout to elevate relevant content that doesn’t rank as well yet. This technique is commonly known as PageRank sculpting

While you’ll want to follow most best practices for link building, even internally, you can skip the “rel=nofollow” attribute in your internal links. These are, after all, links that you approve of.

Some SEO thought leaders recommend content silos. This is a good content marketing strategy for basic internal link building, as it automatically creates natural opportunities for links. 

However, you shouldn’t limit your links to content within the silo. Let’s consider an example.

Imagine that you’re a high-tech ecommerce retailer. Your content strategy may look like this:

Content Strategy - a cost-effective SEO strategy
Siloed content strategy

The black arrows should be internal links between the different pages, and they go in both directions. So your page on computers links to desktops and laptops, and your laptop page links back to the computer page, as does the desktop page. 

But that’s not enough. You should also link relevant content between silos, as shown by the red arrows in the image below:

Layer internal links on top of siloed content for a cost-effective SEO strategy
Internal links layered over siloed content

Note that some of the red arrows only go in one direction. Let’s say your page on desktops ranks highly. You can pass on some of the authority from that page to your weaker CAT6 page. 

You should find a natural way to link pages. Desktop and CAT6 have a natural connection in that you need a CAT6 to connect to Ethernet ports in your home or office. This improves the user experience, offering them relevant topics, and improves your SEO.

Internal Linking Works in Cost-Effective SEO Strategies

We’ve seen this work across industries and types of sites. A client ranked highly for niche long-tail terms with little volume and extremely high seasonality. One of their main category pages that focused on a broad and incredibly competitive keyword had minimal ranking but high search volume. 

We linked the long-tail terms internally to the broad category page, passing along that link juice. After a few months, the broad term had increased ranking slightly but grew traffic exponentially due to higher search volume.

White-hat Backlinking Program

Backlinks have been and still are a key component of PageRank. As the search engine algorithms have become more sophisticated and digital marketers have become more savvy, earning valuable backlinks has become a real challenge. 

Backlinking can be a very cost-effective SEO strategy when done correctly

You can’t rely on old SEO tactics for forums and comments on blog posts, even if they look like cost-effective SEO strategies. All of the old shortcuts no longer work

  • Blog and forum comments
  • Niche edits
  • Private Blog Networks (PBNs)
  • Paid posts labelled as guest posts

Social media is one option, but the real cost-effective SEO strategies are the same as always – finding sites that rank well in the organic search results, reaching out with high-quality content, and getting accepted.

With the massive growth of search engine optimization, it’s harder than ever to identify and connect with high-authority sites and bloggers to get a link. Those business owners are better versed in SEO than ever before.

Bulk link sellers work with a variety of small sites. Link builders like The Hoth or Fatjoe don’t usually get placements above a 50 DA (domain authority) because those high-quality sites don’t accept mass postings. 

Even with the challenges to a backlinking program, for most sites, it’s necessary. However, doing it internally is slow and will consume large amounts of resources that could be better used on other SEO tactics. 

The best way to get a backlinking program off the ground is to find an SEO agency with high credibility that has a proven record in link building. While this may have a higher initial cost, the long term ROI is impressive.

Content for Outbound Placement

The content you’re placing should be relevant to your industry. It doesn’t help a healthcare provider to be mentioned in an article on “Things to do in Nashville,” for example. Even if the healthcare provider is in Nashville itself, the focus of the article is on tourism, not medicine. This article would not be optimal for placement.

The articles should be high quality. “Spun” articles are bad for search rankings and for human eyes. Even items written by normal people can be badly written, poorly researched, redundant or boring. 

Look out for link builders that charge extra for good quality writing. If they have to specify “good English,” then their base writer pool is not native English speakers, and their “good English” pool is better than non-native, but not necessarily professional writers or journalists. 

You want an article that brings valuable information to the table, with a unique perspective and a voice that matches your brand. That’s not something you can reliably get for pennies per word. Any penalties to links due to poor quality content decrease the cost-effectiveness of your SEO strategy.

Calculating Cost-Effective SEO Strategies for Backlink Projects

How do we measure the SEO benefits of a backlink project? Calculating the SEO cost-benefit ratio can be based on a number of factors, like an increase in rankings, but metrics like conversions or bookings might be some of the most beneficial.

Assuming you have an average value for your goals, whether it be a shopping cart, an appointment booking, or a subscription, it’s easy to calculate the cost-effectiveness of backlinking. 

Most backlinking companies charge a monthly fee for a set of services. Backlinking takes time to show its full impact, so it’s smart to plan a 3-month lead time for an ROI. You’d calculate the increase in your goal value at the end of the plan, then divide by the cost of the services rendered.

LinkGraph has helped thousands of clients diversify their backlink profile among high-ranking sites in their market. Working with LinkGraph makes a white hat backlinking project into one of the most cost-effective SEO strategies possible. Cheap backlinking can cost more in the long run due to Google penalties due to bad practices.

Revamp Old Content

This classic content marketing strategy is great for big sites that have already covered a lot of target keywords. Google likes fresh content. As your landing pages age, their relevance declines. You can lose visibility in the search engine result pages if your content sits for too long. 

As Google’s algorithm improves and other players in the industry create content, your pages may get left in the dust. A 500-word article that ranked in 2015 will need to be expanded to cover developments in the industry and hold up against the competition.

Google is always trying to improve how its algorithm understands and classifies content. As AIs get better at understanding and creating natural language, your content will have to measure up. 

That means more focus into optimizing content before publication. Optimizing content isn’t just focusing on one keyword, but hitting the right frequency of related keyphrases and focus terms. Our page optimization tool helps you and your team create quality content that attracts both search engines and your human target audience.

But before you get to writing, you’ll want to check your keyword research. Why repeat this research if you know that your content ranked for Keyword A six months ago?

  • Searchers may use different terms
  • Keyphrase alternatives may have lower competition or bigger volume
  • Long tail keywords may have become more important
  • Better understanding of content from competitors
  • Avoid keyword cannibalism

Our Keyword Finder uses a proprietary algorithm to bring you fresher, more accurate keyword results. SEO tools that pride themselves on their expansive crawls also need time to complete those crawls, resulting in data that may be weeks old. You don’t want to rank for last month’s keywords. 

Tracking Performance on Content Revamps

This cost-effective SEO strategy can be done completely in-house or with external resources. Either way, measuring ROI for these types of projects is very straightforward. 

  • The page was ranking at X, driving Y traffic 
  • It dipped to ranking Z, lowering traffic to Q 
  • After the revamp, the content shot up to R, resulting in a S% increase in traffic

Make Your Page Schema-Friendly

We’ll end with a technical SEO suggestion. Schema or other structured data markups can boost not just your organic search ranking, but also clicks and conversions. 

Structured data lets search engines better understand the context of the page. The major change when you implement structured data is the possibility of rich snippets showing in organic search results. That includes reviews, address information, sub-pages, all within the results themselves. 

This additional information is critical for your potential customers, as it gives easy-to-process information on the results pages, increasing traffic and CTR without changing rankings. 

Schema is one of the best SEO practices for e-commerce sites. Star rating visibility in the organic results makes your listing stand out, even if it is a little further down the page. Positive ratings are a visual trust signal for your target audience. They’re also social proof that others have bought the product and been so excited by it that they were compelled to leave a review.

Obviously, you’ll want to work on encouraging customers to leave positive reviews. Just as a 5-star review is strong positive social proof, a low star rating will not help any of your SEO metrics. 

For local sites, structured data is a no-brainer. Not only does Schema present product reviews, but also location-based information, including events and maps. LinkGraph used structured markup to promote local auctions for a client in the automotive industry, increasing CTR.

Enhanced SERPs are also helpful in local searches and highly competitive terms. The additional information provided increases the listing’s real estate on the page, pushing out competitors and claiming space among information like maps.

Why aren’t more SEO specialists using structured data? There’s no evidence that rich snippets increase rankings in organic search, which is what most SEOs are focused on. 
Many SEO experts may know the basics of Schema but are out of their depth when it comes to the coding and technical aspects of search engine optimization. It would make sense to find SEO services with experience in structured data implementations to get the most out of this investment.

Measuring Cost-Effective SEO Strategies with Structured Data Campaigns

Since the objective for a Schema SEO campaign isn’t organic ranking but rather clicks, you’ll want to set your metrics around these objectives to accurately measure the impact of these SEO efforts.

The great thing is that you should be able to tie a direct economic value to your efforts. Even with the least amount of detail, you can apply an industry standard conversion rate to the number of clicks to estimate the results of this cost-effective SEO strategy.

Whether you’re into technical, on-page, or off-page SEO, there are cost-effective SEO strategies for your area of expertise. Internal linking and content revamp projects make your pages work harder for you. 

A white-hat backlinking program reaches out to share your site’s amazing content, increasing your rankings and traffic. Adding structured data allows search engines to better understand and present your page, especially helping e-commerce and local sites increase CTR. 

If you’re not an expert but see the potential value of these strategies, LinkGraph is an experienced partner with capacity to take on projects of any size. Let us help you increase rankings, CTR, or traffic without breaking the bank.

5 of the Most Impactful SEO Content Marketing Moves to Improve your Organic Traffic

SEO is a symphony of factors all coming together to make your website sing – or to fall into chaos. With so many aspects of organic search to track and manage, where can a content marketer or SEO expert make the most impact?  We’ve helped clients rank for thousands of keywords, and we’ve found that the most powerful SEO strategies aren’t fast or simple. There are no shortcuts to success, but with some planning and some smarts, you can see radical changes in your search results. Today we’re going to share our top 5 most impactful SEO content marketing moves to improve organic traffic.

1. Technical Audit Clears the Way for SEO Content Marketing

Let’s start with a technical audit. It’s not a SEO content marketing strategy itself, but if the search engines can’t see your site, it can’t rank. 

A baseline audit will ensure that your web page is visible, fast, and responsive. Google is your friend here – between Search Console, PageSpeed Insights, and Think With Google, it’s easy to get a baseline on your blog or site’s general health before moving forward with more detailed work.

A great way to process Google Search Console’s data is LinkGraph’s GSC Dashboard. With unique visualizations and page grouping options, you’ll be excited about using GSC again.

You’ll most likely need a few third-party tools as well, especially if you’re unsure whether the entire site has been indexed and tagged with the appropriate GA codes.

SEO Technical Audit Metrics

A technical SEO audit should cover a few standard metrics, including but not limited to:

  • Page speed as measured by total blocking time and largest contentful paint (LCP)
  • Current and accurate sitemaps
  • Pagination
  • Re-directs
  • Duplicate content
  • All pages visible in Google Analytics
  • Mobile rendering/AMP issues

You may find some surprises here, like new content that didn’t get published correctly, or a WordPress update that had the side effect of turning your page speed to molasses. Finalize your audit before starting to fix individual issues. It would be a shame to fix an issue just to find out that there are three other related items that all could have been solved simultaneously.

Search Engine Journal has an in-depth guide to technical SEO audits that can get you started. When you’ve completed your technical audit, you can move on to your on-site content.

2. Basic On-Site Content Audit

Once your site is running optimally and all your technical SEO issues have been resolved, it’s time to look at content. There are about as many ways to do a content audit as there are websites. You’ll want your content audit to cover a variety of aspects for each page, like:

  • Content length
  • Has keyword focus
  • Has meta title & description
  • No duplicate keywords
  • Optimized for keyword and includes additional focus terms

You may find a series of products that are missing meta titles due to an import error, or an old page of evergreen content that was written without a specific keyword focus. A piece may have used best search engine optimization practices at the time of writing, but SEO content marketing practices change as the web changes.

Not only is Google always upgrading its algorithm, competition is always adding new content. What ranked a year or two ago can get knocked off the first page at any time. It’s a best practice to take stock of your content on a regular basis and update it to new industry standards.

SEO Content Audit Tips

How you actually put this together is up to you. You can start with your clean, complete sitemap from your technical audit and expand it into a spreadsheet with your core data of content length, target search terms, etc.

If you’re using an on-site SEO dashboard, you may be able to view or download some of your SEO content data, like H1s and meta titles for all your posts and pages. There are also content inventory tools to compile your data quickly.

The audit can help you identify easy content strategy wins, like pages that are missing meta titles or descriptions. It’ll also show you more complex issues, like outdated content, pages written without a search query focus, or something that was quality content two years ago but doesn’t work now. Those types of pages need more analysis before you dive into revamping them.

3. Identify underperforming pages with GSC Dashboard

How do you determine which types of content are worth updating or improving? Each content marketer has their own thresholds for what makes a keyword, article, or blog post worth investing in. Usually you’re looking for those niche queries with a high search volume and low competition. But sometimes, those two metrics just aren’t enough.

LinkGraph recently launched a Google Search Console Dashboard that shows you the economic value of website traffic. Additionally, it lets you group pages. Together, you can use these features to see what types of content bring you the highest-value traffic. Then you can quickly choose what to improve and what’s already doing well.

Let’s use LinkGraph itself as an example.

Here’s a snapshot of our traffic:

This graph indicates that we should focus our SEO Content Marketing on free tools.

Out of our five categories, our Free Tools take up the lion’s share of traffic. So we should optimize that great content, right?

Maybe.

Traffic is not all the same. The website traffic we’re getting is for free tools. That’s great, we love that SEOs and content marketers dig our tools! Do those terms also have a good value? How do you even determine a good value?

How The Economic Value of Traffic (EVOT) Influences SEO Content Marketing

We can take CPC as a neutral standard of value – if you could buy the traffic, CPC is what it would cost in ad dollars. What happens when we combine PPC data with traffic data? How does it change what our priorities would be?

Traffic value changes our SEO content marketing priorities.

There’s a massive shift when we look at the economic value of the traffic we’re receiving. Our blog has low traffic but an incredibly high CPC value for that traffic. We could either pay sky-high PPC rates for ads for the relevant keywords, or we can build out good content for a query that we’re just starting to tap into.

Now there is a caveat here – your keywords and pages all have to keep your business goal and target audience in mind. Our business is SEO consulting and optimization.

While our free tools help us and the SEO community work faster and more accurately, they don’t directly bring us conversions, even if they help with lead generation. This graph puts that valuable information into direct numbers.

The page grouping function is completely a manual process, so you decide which pages to group together. You can group by kind of content(blog vs eBooks vs “ultimate guides”), by content creators, by product category, or any grouping that makes sense for your business. The data pulls directly from GSC’s API, so you know it’s always current and accurate.

4. Improve underperforming content with Page Optimization

With your increased insight of our GSC data and a clear content marketing strategy, it’s time to get writing. Whether you use an in-house team or outsource your content creation, ensuring that the content is optimized for SEO is a headache for content marketers and writers.

It takes time for a writer to get used to the short, punchy style that keeps your target audience engaged online. Training writers to pay attention to keyword density and placement in subheadings is a whole other challenge. And now that Google’s adding NLP to its algorithms, there’s even more focus terms to pay attention to.

Content Optimization Tools

Theoretically, a writer should naturally hit on focus phrases related to your keyword. But humans are not algorithms, and we have a smaller sample size than we think. Do you want to leave your SEO up to chance, even if it is a very eloquent and educated chance?

When SEOs realized that keyword density was a search engine ranking factor, the industry created tools to measure it. As we learned what factors into content, we’ve developed ways to take the guesswork out of writing.

Now there’s a host of page optimization tools that all give you not just keyword density for your main term, but for a list of related keyphrases that pop up in content that currently ranks.

LinkGraph’s Landing Page Optimizer is easy to use  and very effective. Log in, enter your keyword, and you’ll get a list of focus phrases and densities, along with a target length for your content.

The Landing Page Optimizer is an interactive tool that shows your progress both in the content and in a sidebar, ensuring that you get the right keyphrases for your content. You’re ready to capitalize on those high CPC keyphrases with stellar, relevant content. There’s only one thing left to do.

5. Consider a link-building campaign

Get your content some exposure! You’ve done your research, written quality content, and now it’s time to get those sweet, sweet backlinks. Mass placement on low-quality sites hasn’t worked for a long time, so a link-building campaign takes time and effort. 

You can work on researching, vetting and contacting sites that meet your requirements. Even with our bulk DA/PA backlink checker, it’s still a lot of work to get in touch with the business owners of quality sites. Then there’s waiting for a response, negotiating the placement and actually delivering an article, if necessary. Link-building is hands-on, no doubt about it.

How do we know? We prove it every day by helping our clients rank for their target terms. And, of course, this is how we build our own link network – digital PR.