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Search engine optimization (SEO) is central to any effective digital marketing strategy. If your business wants to reach customers online, you need to be visible on Google. Writing web content for SEO is key to getting more organic traffic from search engines. Optimizing your web content means making the most of target keywords while providing…

For many years, corporate executives saw search engine optimization as a strategy rather than a necessity for online success. But today, SEO efforts are becoming a cornerstone for most major corporations as they compete for customers and top spots in the SERPs. This is because the digital landscape is a battlefield full of both small…

A consistent inflow of leads without having to make cold calls is every real estate agent’s dream. Today, 90% of home buyers use the internet to help them purchase a new home. According to the National Association of Realtors, 44% of home buyers look at available properties online as a first step in the home buying process….

Are you trying to win new clients for your law firm? Prospective customers are already using search engines to find you, and having an effective SEO (search engine optimization) plan for your law firm is the best way to take advantage of this! Need proof? Check out these stats… 96% of people use a search…

“OK Google”: How to Use Google Voice Search to Drive Traffic to Your Site Voice search now comprises at least 20% of online searches in the U.S., and over $2 Billion in purchases were made through voice in 2018 alone. Voice search is becoming more prevalent because more people have access to virtual assistants. Voice…

Over the past five years, Google Search Console keyword phrases have steadily increased as more webmasters have come to understand the power of Google’s data. For website owners and business owners who want to improve their SEO rankings, there is no better performance data available than the important metrics that come straight from Google. There…

With the global pandemic continuing to keep most of us inside, many of us are learning to get things done ourselves. Luckily, we have the internet at our fingertips to help us find informational guides, how-to videos, and infographics that teach us how to complete a task properly, in the comfort of our own homes….

With every new year, search engines strive to make the experience of search better for their users. In the niche world of SEO, we pass our time by monitoring keywords, website traffic, and all of the nitty-gritty details that influence search engine rankings. But regardless of evolving search engine algorithms, experts know that the core…

How Google Determines Relevancy Search engines want to prioritize the most relevant content possible for different searches and search terms (also known as keywords). One of the ways search engines are able to tell that content on a webpage is relevant for a particular search term, is that the term appears in the body of…