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Search engine optimization (SEO) is central to any effective digital marketing strategy. If your business wants to reach customers online, you need to be visible on Google. Writing web content for SEO is key to getting more organic traffic from search engines. Optimizing your web content means making the most of target keywords while providing…

As an insurance agent, you likely use a set of online tools to manage clients, track sales, and organize your own schedule. But what tools are you using to attract new clients? Your email marketing and social media likely come to mind, but did you know that insurance agency SEO can be one of your…

Accountants and financial advisors need better ways to develop leads. With increased competition in highly saturated markets, it’s often difficult to stand out. But the right accountant or financial advisor SEO strategy can be the difference that helps your financial or accounting firm earn the quality clicks that generate increased leads and revenue. As a…

Any business owner investing in SEO wants to improve their website’s chances of appearing at the top of the search engine result pages. But how do you measure SEO success?  Because SEO is not as immediate as other digital marketing channels like PPC or social media advertising, it can sometimes feel difficult to measure its…

There’s so much more to creating an online presence than simply uploading content onto a webpage. Getting noticed in search results is the best way to grow a business and brand name, and creating good content is a key to ranking for multiple search queries. However, search engine crawlers use HTML tags to read and…

As your business enters another year, your team has likely settled in on new sales goals and KPIs. Your SEO performance should be no different, because increasing site rankings, organic traffic, and clicks are prerequisites for meeting your sales and revenue targets.  SEO is a long-game, and the only way to see your organic traffic…

For professional photographers, expanding a customer base and earning more bookings requires far more than just word-of-mouth referrals from previous clients and customers. SEO for photographers is so important because the first place people go to discover new services is search engines like Google. If your professional or wedding photography website isn’t showing up on…

There is so much that goes into launching a new website. Purchasing a domain name, finding a great web designer, and writing website copy are all essential steps in a successful website launch. Most site owners invest a lot of money and time into the design and readability of their websites. But without any website…

What are internet users looking for when they use a search engine? Whether they want expert information, an in-depth analysis, a detailed product review, or a quick answer, they are ultimately on the hunt for good content. When they come across a piece of web content that they find valuable, they usually browse, scroll, click,…

Consider this: 90% of all consumers used the Internet to find a local business within the last year. Of that group, 82% read through online reviews in order to learn more about a business. With the average consumer reading about 10 customer reviews online before they trust in a brand, it is all too clear…