Consider this: 90% of all consumers used the Internet to find a local business within the last year. Of that group, 82% read through online reviews in order to learn more about a business. With the average consumer reading about 10 customer reviews online before they trust in a brand, it is all too clear…

With marijuana now legal in 11 states, there’s an unprecedented boom in the American cannabis industry. In 2020, it’s estimated that total revenue for the marijuana industry will exceed $10 billion. With more states slated to legalize and decriminalize this substance, demand is only projected to grow. With this in mind, it’s no surprise that…

To the untrained eye, SEO might seem like a guessing game. You choose your keywords wisely, build some links, and––presto!––suddenly, your website sits atop the first page of a Google search. In truth, search engine optimization is anything but magic. When a Google bot scans your website, crawling through each of its pages, there are…

In their everlasting quest to provide users with the best results for search queries, Google recently announced that page experience metrics will soon be included in ranking algorithms. Aptly referred to as the Google Page Experience Update, the revised algorithm will consider factors such as mobile-friendliness, web safety, and interstitials, in addition to a site’s…

The world was recently introduced to GPT-3, the newest language prediction model created by OpenAI. The artificial intelligence research laboratory released their GPT-3 private beta to select developers, who got a sneak peak into the capabilities of the biggest and most advanced AI text generator ever created.  Developers have already used the technology to create…

In any given location, a number of small plumbing businesses are competing for service calls and clientele. Given the set area these businesses can service, the list of potential first time and repeat clients is quite short. That means competition is fierce, and any leg-up on the competition can mean big business for a local…

It wasn’t all that long ago that choosing a new doctor or therapist relied heavily on positive reviews from friends and family. Alternatively, many potential customers simply selected a medical provider through their healthcare plan and hoped it was a good choice. A little further back in time, people walked their fingers through a thing…

One of the debated topics among marketing professionals is the role that content length plays in search engine performance. Many SEO experts argue that longer content is better, and rightly so. There is a breadth of research that shows a direct correlation between word count and rank. For the most part, the data is consistent:…

Search engine optimization is an important marketing tactic for dental professionals.  A SEO-optimized online presence is key to attracting new patients to your dental practice. Optimizing your website using the words and terms that searchers use most often when looking for dental care can help make the phones ring and bring new patients to the…

Any company operating in the software as a service (SaaS) industry thrives on digital outreach as a means for new customers. Strong competition requires consistent efforts online to maintain current consumers and keep them from heading to a rival. Plus, gaining leads keeps the customer base growing, which is essential to the operation of any…