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Not all search engine optimization strategies are the same. Each company is different and has distinct needs according to its organizational goals, company size, budget, and target niche. For example, a large multinational organization with a wide client base across different markets will do well with an SEO strategy that encompasses entire countries, multiple demographics,…

As an insurance agent, you likely use a set of online tools to manage clients, track sales, and organize your own schedule. But what tools are you using to attract new clients? Your email marketing and social media likely come to mind, but did you know that insurance agency SEO can be one of your…

Accountants and financial advisors need better ways to develop leads. With increased competition in highly saturated markets, it’s often difficult to stand out. But the right accountant or financial advisor SEO strategy can be the difference that helps your financial or accounting firm earn the quality clicks that generate increased leads and revenue. As a…

As your business enters another year, your team has likely settled in on new sales goals and KPIs. Your SEO performance should be no different, because increasing site rankings, organic traffic, and clicks are prerequisites for meeting your sales and revenue targets.  SEO is a long-game, and the only way to see your organic traffic…

For professional photographers, expanding a customer base and earning more bookings requires far more than just word-of-mouth referrals from previous clients and customers. SEO for photographers is so important because the first place people go to discover new services is search engines like Google. If your professional or wedding photography website isn’t showing up on…

There is so much that goes into launching a new website. Purchasing a domain name, finding a great web designer, and writing website copy are all essential steps in a successful website launch. Most site owners invest a lot of money and time into the design and readability of their websites. But without any website…

Consider this: 90% of all consumers used the Internet to find a local business within the last year. Of that group, 82% read through online reviews in order to learn more about a business. With the average consumer reading about 10 customer reviews online before they trust in a brand, it is all too clear…

With marijuana now legal in 11 states, there’s an unprecedented boom in the American cannabis industry. In 2020, it’s estimated that total revenue for the marijuana industry will exceed $10 billion. With more states slated to legalize and decriminalize this substance, demand is only projected to grow. With this in mind, it’s no surprise that…

To the untrained eye, SEO might seem like a guessing game. You choose your keywords wisely, build some links, and––presto!––suddenly, your website sits atop the first page of a Google search. In truth, search engine optimization is anything but magic. When a Google bot scans your website, crawling through each of its pages, there are…

In any given location, a number of small plumbing businesses are competing for service calls and clientele. Given the set area these businesses can service, the list of potential first time and repeat clients is quite short. That means competition is fierce, and any leg-up on the competition can mean big business for a local…