Not all search engine optimization strategies are the same. Each company is different and has distinct needs according to its organizational goals, company size, budget, and target niche. For example, a large multinational organization with a wide client base across different markets will do well with an SEO strategy that encompasses entire countries, multiple demographics,…
Consider this: 90% of all consumers used the Internet to find a local business within the last year. Of that group, 82% read through online reviews in order to learn more about a business. With the average consumer reading about 10 customer reviews online before they trust in a brand, it is all too clear…
With marijuana now legal in 11 states, there’s an unprecedented boom in the American cannabis industry. In 2020, it’s estimated that total revenue for the marijuana industry will exceed $10 billion. With more states slated to legalize and decriminalize this substance, demand is only projected to grow. With this in mind, it’s no surprise that…
To the untrained eye, SEO might seem like a guessing game. You choose your keywords wisely, build some links, and––presto!––suddenly, your website sits atop the first page of a Google search. In truth, search engine optimization is anything but magic. When a Google bot scans your website, crawling through each of its pages, there are…
In any given location, a number of small plumbing businesses are competing for service calls and clientele. Given the set area these businesses can service, the list of potential first time and repeat clients is quite short. That means competition is fierce, and any leg-up on the competition can mean big business for a local…
It wasn’t all that long ago that choosing a new doctor or therapist relied heavily on positive reviews from friends and family. Alternatively, many potential customers simply selected a medical provider through their healthcare plan and hoped it was a good choice. A little further back in time, people walked their fingers through a thing…
Search engine optimization is an important marketing tactic for dental professionals. A SEO-optimized online presence is key to attracting new patients to your dental practice. Optimizing your website using the words and terms that searchers use most often when looking for dental care can help make the phones ring and bring new patients to the…
For many years, corporate executives saw search engine optimization as a strategy rather than a necessity for online success. But today, SEO efforts are becoming a cornerstone for most major corporations as they compete for customers and top spots in the SERPs. This is because the digital landscape is a battlefield full of both small…
A consistent inflow of leads without having to make cold calls is every real estate agent’s dream. Today, 90% of home buyers use the internet to help them purchase a new home. According to the National Association of Realtors, 44% of home buyers look at available properties online as a first step in the home buying process….
SEO or Search Engine Optimization is about creating content that provides value to your audience and then making that content easy to find. CONTENT doesn’t have to mean written content, content can be rich media (images, GIFs, video, audio, etc), products, tools, services, forms, anything a person might be looking for and which would provide…
