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The success of any online business hinges on good SEO (search engine optimization) practices, and webmasters need to understand its importance. At its most basic, SEO is a set of practices for optimizing a website so that it can achieve higher rankings in search engine results pages (SERPs). To put the importance of rankings into…

With every new year, search engines strive to make the experience of search better for their users. In the niche world of SEO, we pass our time by monitoring keywords, website traffic, and all of the nitty-gritty details that influence search engine rankings. But regardless of evolving search engine algorithms, experts know that the core…

You took the first steps. You purchased a domain, set up managed web hosting, and even got your site an SSL certificate. Now that you’ve nailed some of the basics, where do you take your website? Chances are, you’re absolutely itching to increase traffic, convert a few leads, and see your site at the top…

If you are in the early stages of implementing an SEO strategy, you probably already know how important quality backlinks are in your website’s ability to rank in search engine results. But what you might not know is the significant impact that the anchor text of your backlinks has on your SEO performance. Just like…

We all know that linking to other pages within your own website architecture, also known as internal linking, matters for ranking purposes. It helps search engine crawlers index your site, and the more you link to a page internally, the more important search engines believe that page is to your site (the better that page’s…

As an insurance agent, you likely use a set of online tools to manage clients, track sales, and organize your own schedule. But what tools are you using to attract new clients? Your email marketing and social media likely come to mind, but did you know that insurance agency SEO can be one of your…

Over the past five years, Google Search Console keyword phrases have steadily increased as more webmasters have come to understand the power of Google’s data. For website owners and business owners who want to improve their SEO rankings, there is no better performance data available than the important metrics that come straight from Google. There…

There’s so much more to creating an online presence than simply uploading content onto a webpage. Getting noticed in search results is the best way to grow a business and brand name, and creating good content is a key to ranking for multiple search queries. However, search engine crawlers use HTML tags to read and…

Nowadays, a business’s online reputation can make or break its success. With a customer’s purchase journey starting and ending on the Internet, it is incredibly important for any business to understand the ins and outs of online reputation management strategy. But there are a lot of misconceptions of what online reputation management strategy is. It…

As your business enters another year, your team has likely settled in on new sales goals and KPIs. Your SEO performance should be no different, because increasing site rankings, organic traffic, and clicks are prerequisites for meeting your sales and revenue targets.  SEO is a long-game, and the only way to see your organic traffic…