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Over the past five years, Google Search Console keyword phrases have steadily increased as more webmasters have come to understand the power of Google’s data. For website owners and business owners who want to improve their SEO rankings, there is no better performance data available than the important metrics that come straight from Google. There…

In their everlasting quest to provide users with the best results for search queries, Google recently announced that page experience metrics will soon be included in ranking algorithms. Aptly referred to as the Google Page Experience Update, the revised algorithm will consider factors such as mobile-friendliness, web safety, and interstitials, in addition to a site’s…

Many websites don’t realize that a Google My Business listing can help all businesses rank better, not just local brick and mortar shops. If you’re a local business, a GMB listing is essential. If you’re not a local business, a GMB listing and setting a national or international service area can help you scoop up…

“OK Google”: How to Use Google Voice Search to Drive Traffic to Your Site Voice search now comprises at least 20% of online searches in the U.S., and over $2 Billion in purchases were made through voice in 2018 alone. Voice search is becoming more prevalent because more people have access to virtual assistants. Voice…

The Google algorithm is constantly changing. In 2018 alone, Google ran 15,096 Live traffic experiments, and launched 3,234 updates to its search algorithm.   Not all updates have significant impact on the search results. This page covers the top 150 updates to how search results function from 2000-2019. Updates are a blend of changes to:…

Search engine optimization is a multi-faceted behemoth, encompassing the on-site, off-site, technical, analytical, content, and whole-site optimization efforts that allow your page or site to be easily found and highly ranked in search results. However, every different type of SEO is intertwined with the others, so it’s important to understand–and master–all of them. But don’t…

Search engine optimization (SEO) is central to any effective digital marketing strategy. If your business wants to reach customers online, you need to be visible on Google. Writing web content for SEO is key to getting more organic traffic from search engines. Optimizing your web content means making the most of target keywords while providing…

Accountants and financial advisors need better ways to develop leads. With increased competition in highly saturated markets, it’s often difficult to stand out. But the right accountant or financial advisor SEO strategy can be the difference that helps your financial or accounting firm earn the quality clicks that generate increased leads and revenue. As a…

Any business owner investing in SEO wants to improve their website’s chances of appearing at the top of the search engine result pages. But how do you measure SEO success?  Because SEO is not as immediate as other digital marketing channels like PPC or social media advertising, it can sometimes feel difficult to measure its…

There’s so much more to creating an online presence than simply uploading content onto a webpage. Getting noticed in search results is the best way to grow a business and brand name, and creating good content is a key to ranking for multiple search queries. However, search engine crawlers use HTML tags to read and…