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SEO Case Study: How LinkGraph Reached Page 1 for a Competitive SEO Keyword in Just 3 Months

Ranking for high-value keywords in the SEO space can be very challenging. Not only are SEO brands and agencies competing against top search engine experts, most SEO keywords are extremely competitive to rank for and dominated by the same big brands (e.g. Moz, SEMrush, Ahrefs, etc.). 

Prior to this SEO case study, LinkGraph had already earned moderate keyword rankings for our “Free SEO Audit,” landing page, but our SERP results were located primarily on page 2 and 3. As a result, those rankings drove minimal organic traffic to our website. 

Our goal was to improve the performance of this particular landing page because of its proven results as a lead generation tool. We believed that enhancing the content-quality signals on the page could improve our rankings, even without aggressive link acquisition or digital PR promotion.

Spoiler Alert: We were right. In just 3 short months, LinkGraph got to page 1. We also improved organic traffic to the page by 468%.

Here’s how we did it.

But first…Some SEO Industry Context

Many SEO companies use free audits as lead generation tools. These audits identify the on-site and off-site factors that are impacting a potential client’s website, and then offer the results in exchange for an email address.

It’s no surprise then that according to Ahrefs’ Keyword Explorer, ranking for the keyword phrase, “free SEO audit,” is extremely difficult. 

Ahrefs Keyword data for the keyword “free seo audit”
Ahrefs Keyword data for the keyword “free seo audit”

Because LinkGraph had already earned page 2 and 3 rankings for “SEO audit” related keywords, we knew that Google was accurately understanding the content and relevance of the landing page.

But the page did not have the necessary backlinks approximated by Ahrefs’ metric to reach page 1. Still, we did not focus on any backlink building in our strategy.

Instead we wanted to test whether improving content quality signals alone could have an impact on our SERP positions. We narrowed in on the on-page SEO factors that we could control, and directed our optimization efforts toward the landing page copy and design.

Step 1: Elevate Content Quality Signals on the Page

In order to improve content quality, our content strategists utilized LinkGraph’s SEO Content Assistant. They were tasked with the following:

Learn More about the SEO Content Assistant

  1. Improve semantic richness of the content by including more Focus Terms into the landing page copy (these are the terms, phrases, and topics our software generates for their relevance to the primary keyword target) 
  2. Elevate topical depth of the content by increasing the word count from approximately 1100 words to over 2500
  3. Increase the content score of the landing page from 42 to 80+ (score on a scale of 100)
  4. Add additional content in a natural way that doesn’t impact readability
  5. Incorporate on-page SEO best practices with keyword inclusion in page titles, meta descriptions, and headings
LinkGraph SEO Content Assistant
Example of the landing page in the LinkGraph SEO Content Assistant

Step 2: Incorporate New Content with Quality Web Design

After our strategists optimized the content and increased the word count of the landing page, our web designer went to work outlining a new information architecture. They prioritized the following design techniques:

  1. Add the additional copy in a natural way that does not disrupt the user experience or deplete the aesthetic quality of the landing page 
  2. Maintain the text-to-image ratio by using features like vertical tabs, carousels, and expandable content modules 
  3. Keep the location of the SEO audit text bar and subsequent lead capture form 

A snapshot of LinkGraph’s redesigned “Free SEO Audit” landing page

SEO Case Study Results: Higher Keyword Positions and Increased Organic Traffic

Our content optimizations went live on January 1, 2021. Within two weeks, we started to notice results in Google Search Console.

Historical Data for our “Free SEO Audit” Landing Page in Google Search Console
Historical Data for our “Free SEO Audit” Landing Page in the GSC Insights tool

As stated earlier, LinkGraph had already earned keyword rankings for the landing page, but we were stuck on page 2 and 3 and getting very few clicks. 

After our optimizations went live, our total number of keywords for the page actually remained static.

We think the reason we didn’t see any increase in total keywords is because we had already optimized for the most salient long-tail keywords the first time we created the page. But where we did see significant improvements was in our average position across all of those keywords. 

Our average position across all keyword rankings for the page on January 1, 2021 was 61.

Our average position across all keyword rankings for the Page on March 30th, 2021 was 38.8.

By nature of these higher SERP positions, organic traffic naturally followed. 

In the 3 months prior to the on-page optimizations, total organic traffic to the landing page was only 70 clicks.

In the three months after the content quality optimizations went live, total organic traffic was 398 clicks.

So where did these clicks come from? According to data from our GSC insights tool for January – March, the majority of those clicks came from the highly competitive keyword phrase: “free seo audit.”

Since publishing the new version of the landing page, our SERP result improved from page 2 to page 1 for the keyword phrase, “free seo audit.”

Although our rankings fluctuate daily on the first page, LinkGraph has ranked as high as the number 4 position, despite having only 7 backlinks to the landing page.

Ahrefs’ SERP Overview for the keyword “free seo audit” on March 15th, 2021

Remember that Keyword Difficulty score of 91?

Good thing we shot for the moon. 🙂

What Can We Learn From this SEO Case Study?

With any SEO strategy, it can be difficult to know exactly which optimizations resulted in improved SERP performance. Core algorithm updates, search volatility, and backlinks are all variables that can impact keyword rankings. However, by testing one variant at a time, and referencing the absolute truth of search engine data — Google Search Console — we can get a good sense of which of the optimizations we make to our websites are most or least effective.

In the case of our above example, here are some reasonable conclusions.

Content Quality Matters 

High-quality, relevant content has always been Google’s end goal. All of the efforts Google’s engineers make to improve their algorithm stem from the desire to bring the best search results to users. By focusing on improving the content-quality signals on the page (and according to Google’s quality guidelines), LinkGraph started outranking competitors for a very valuable keyword in our industry niche.

Keyword Position > Total Keywords

In our case study, our total number of keywords for our landing page remained unchanged. However, because we were able to elevate our average SERP position across all of those keywords, we saw the bump in organic traffic that we were striving for. Although the total number of keywords is certainly important for overall impressions and growing your market share, when it comes to seeing those real clicks come in, you need to get to page 1. 

Ahrefs’ Keyword Difficulty is an Imperfect Metric

Many site owners use Ahrefs’ Keyword Difficulty to shape their SEO strategy, but there are shortcomings to over-relying on this metric. The metric has an over-focus on the number of links to the landing page, which hasn’t been as predictive of good search performance as other metrics like content quality or the amount of PageRank. Google’s algorithms reward quality, meaning an emerging website can compete with the likes of the SERP-dominators, as long as they prioritize bringing the most useful, valuable content to users. 

The unreliability of this metric actually led LinkGraph CTO, Manick Bhan, to create our own organic difficulty ranking in our Keyword Researcher tool. We don’t want site owners overlooking certain high-value keywords in their industries because they don’t believe that they can compete. 

With the right SEO tools and quality-driven strategy, you can.

Google Search Console Data is Our most Powerful Tool

Our ability to accurately measure the impact of our optimizations is essential in refining our SEO strategy. The above case study relied heavily on our GSC Insights tool (which is built on top of Google’s API and gives you access to Google Search Console data for your site) in order to understand and evaluate the impact of our strategy.

By having granular data about where exactly our impressions and clicks come from, we can understand what works best to improve our SERP performance. Then, we can apply similar optimizations across the entirety of our web pages.

SEO Reporting Software For Clients – An Overview

Finding clients is a challenge. With a long-term service like SEO, keeping them can be even harder. As an account manager or salesperson in a digital agency, you have to show clients, whether small businesses or major corporations, quality SEO results on a regular basis in order to keep them engaged and excited about your SEO efforts. Thankfully, the right SEO reporting software for clients can showcase your results in just a few clicks.

When to use SEO Reporting Tools

Of course you’ll use SEO reporting software for clients’ monthly or annual reports and renewals. But you can also use SEO report software for a pre-launch meeting or as a recap of a specific project. What metrics will you use for each of these types of reports?

Pre-Launch Reports

When you’ve landed a client, it makes sense to scope out the client’s current web presence and SEO standing. A broad “as-is” analysis will give you the visibility to create a smart, actionable SEO strategy tailored specifically to your client.

The best SEO reporting software will be able to generate a report with items like

  • Domain authority
  • Current keyword rankings
  • Current website traffic
  • Estimated Value of Traffic (EVOT)
  • Number of referring backlinks

From here, you can go more in-depth for the areas where your specific client needs more work, like identifying and cleaning up toxic backlinks or finding opportunities to quickly increase keyword rank with new or refreshed content.

For these reports, you’ll need an expansive SEO reporting software that gives you a solid basis as well as in-depth analysis. Each pre-launch report will be unique to the client, focusing on their individual target keywords, current traffic report, and business goals. A detailed report like this will be hard to automate, but communicating your SEO goals for the client early gets you started on the right foot.

Active Campaign Reports

The majority of your reports will be updates for active SEO campaigns. Here, report templates and automation are a game changer. Instead of wrestling with spreadsheets and building a custom report each month, you set it once and refresh your data for the next month, saving you time and effort. Working with report templates also lets you focus on the data and notice fluctuations quickly.

You’ll also want tools that capture your preferred timeline. A program like Agency Analytics has limited timeframe options. If you’re comparing stats on a different timeframe than what’s offered, then you have to create custom SEO reports instead of leveraging their templates.

Active campaign reports will focus on:

  • Change in keyword rankings
  • Change in organic traffic
  • Change in number of referring backlinks
  • Changes in specific URLs

Of course, any specific customer metrics that you agreed upon at the pre-launch should also be tracked by your SEO reporting software for clients. Some SEO tools, like Jess, claim to automate not just your data, but your sales story as well.

Emergency Reports

Sometimes there’s a massive change in the SEO ecosystem. These changes could be a competitor dramatically raising PPC investment and therefore ad prices, a Google algorithm update requiring technical SEO, or regulatory changes in the client industry that impact social media.

When these disruptions happen, a standard weekly or monthly report won’t be enough. A full site audit would be too much. These client reports need to be focused on the SEO strategy that specifically addresses this new challenge.

Post-Campaign Reports

Sometimes, you’ll have a project that’s focused on a specific goal, or one that’s time-limited. One example would be a Christmas campaign. Or maybe you’re doing an initial 3-month pilot project for a client.

In these cases, a post-campaign audit can highlight not just your ongoing work, but can show the client the ROI for the campaign. A positive SEO report at the end of a project can put you on good footing for another contract.

Here, you’ll want to focus on the value you provided. Metrics may include:

  • Change in EVOT
  • Total increase in traffic
  • Total increase in rankings
  • Any increase in conversions that the client has shared
  • Increases in CTR

This report needs to show how you took the client to the next level through your specific actions.

What to look for in SEO Reporting Software for Clients

SEO report software can be a productivity boon if done right. However, it’s easy to get lost in vanity metrics and a massive amount of data. Some tools have the right data, but no easy way to show it to clients. Let’s look into some of the most important traits of the best SEO reporting software.

Accurate, timely data from trusted sources

SEO reporting tools use different data sources. Ahrefs brags about its extensive web crawls that make up the source of its information. Google Data Studio obviously pulls from Google Analytics and Google Search Console. Each of these approaches has pros and cons.

Google

ProsCons
Data collected in as close to real time as possibleOnly covers searches through Google and not other search engines
Easily verifiable by clientSometimes data is not consistent between views inside of Google Analytics
Data provided with no chargePurposely hides certain keyword data (not provided)
Pros and cons of using Google as your SEO reporting software for clients

Third Party Crawls

ProsCons
Covers all search engines, not just GoogleCrawling takes time, so data can be weeks or months old
Provides information on general search volume, not just your site’s performanceMonthly fees
Compare competitor performanceNo information on on-site activity
Pros and cons of using third party crawls

As you can see, the approaches of these SEO reporting tools actually compliment each other. Google Analytics and Google Search Console report activity specific to your (or your client’s) site, but don’t give you overall search volume or competitive insight.

To give your customers the best SEO report, you’ll want to blend information from both sources. While it’s great to show improvements in rankings, traffic and conversions, you may want to show the broader picture as well to identify additional keyword targets or how a company has overtaken a competitor.

Metrics From SEO Reporting Software for Clients

In a perfect world, you and the client have set up a project with a clear deliverable and realistic metrics, like increasing keyword rank by 3 positions on average. Since we live in the real world, it’s rare that clients have those kinds of specific, measurable KPIs. Instead, goals tend to be general, like “increase traffic” or “more conversions.”

The challenge is to tell the story of how your actions as an SEO agency reached the client’s goals. You have to explain how keyword research and link building led to keyword rank, which turned into traffic and conversions for your clients, over and over again.

As an experienced SEO professional, you probably already have a good idea of what metrics are important to your clients. You’ll want to ensure that the SEO reporting software you choose can accurately show those KPIs in understandable visualizations. The best SEO report does you no favors if it doesn’t cover what your customer cares about.

Clear Visualizations

To really deliver your message, you need to show your results in a way that speaks to your clients. SEO reporting software for clients should be able to convert the raw data, whether it comes from Google or from proprietary research, into engaging charts and graphs that non-SEOs understand.

Fresh Insights into Performance

Sometimes it takes a fresh insight to highlight your hard work. You’ll want to look into how each SEO software tool can divvy up your site.

By default, Google can show you information on use by device, location, and more. LinkGraph’s GSC Insights offers Page Groupings, which allows you to see how certain groups of pages perform. Instead of manually compiling data for, say, blog posts vs static pages, GSC Insights lets you group pages together to get impression and traffic data for those aggregates, saving you time.

White Label SEO Reporting Software for Clients

As a digital marketer, you want to spend time with clients or working on projects, not creating SEO reports. White label reports can save you time while maintaining your brand identity.

White label SEO reports are often automated reports that export to a PDF format. These effective SEO reports have great scalability and are perfect for clients with a basic understanding of good SEO.

Local SEO

If your clients need local SEO, then you’ll want to keep this in mind when choosing your SEO tools, including your reporting tools. Your clients may appreciate being able to compare a list of keywords for each city or state, or seeing SERPs for distinct geographic areas.

It seems like each research tool has a different approach to local SEO, so it’s hard to say which is the best tool for local SEO. LinkGraph’s Local SEO Results tool lets you peek into the search results in different areas, no matter where your office is. You can see how the client’s website appears in San Diego and San Francisco, even if you’re in San Antonio.

Formatting Options

As reports are used for different purposes, it’s helpful to have a reporting tool that supports multiple reporting formats. PDF reports are great for emails or in-person meetings. CSVs are a best practice when you’re combining information from multiple sources for a custom report. Exporting to Google Sheets can be extremely convenient as well. Check that your provider offers exports in formats that you need.

Google Data Studio

Google Data Studio is the Big G’s effort to make their data more accessible to webmasters, digital marketers and agencies. It allows you to pull together data from multiple sources, including Google Analytics, Google Search Console, Google Ads and more to create an interactive visual dashboard.

The interface is easy enough to use, at least theoretically. Once you’ve connected your Analytics and GSC accounts, you drag and drop the metrics you’re looking at onto a workspace. You can create a completely custom report, from colors and fonts to data timeframes.

The sheer number of data points to choose from can be overwhelming. And you’re pretty much starting from scratch. There are a few basic templates inside GDS from the get-go, but you’d have to invest significant time to create your first SEO report template.

Google Data Studio has many options for SEO reports for clients
Some of GDS’s many data points

On the positive side, Data Studio is free – no month to month plan or teaser free trial. Since you’re working directly with Google Analytics data, there’s no doubt about accuracy or timeliness.

GSC Insights

But what if there was a way to get that GSC data faster, without having to build your own dashboard? That’s where LinkGraph’s GSC Insights shines.

This dashboard visualizes the most common important statistics for agencies and clients, including EVOT. In addition to standard metrics like traffic and total number of keywords, GSC Insights includes graphs for:

  • Keyword position history
  • Rank change
  • 30-day trailing traffic and impressions
  • Traffic by keyword position

Even better, the Page Grouping feature saves you from wrestling with Google Sheets to present information on the most important pages of the site.

Page Groupings are a GSC Insights exclusive

You choose the groups and can see the aggregate impressions, traffic, and value of traffic for those groups of pages. Page Groupings is a great way to easily pull more value out of your data.

SEO Reporting Software for Clients makes a Difference

Whether you go with Data Studio for a DIY solution with professional visualizations, a full-bodied SEO tool like LinkGraph, ahrefs, or Moz for reporting and research, or a dashboard tool like Agency Analytics or Jess, the SEO reporting software for clients that you choose will have a lasting impact on your business. You’ll want to balance packaged reports that save time vs custom options that give you flexibility. 

LinkGraph’s GSC Insights leverages the accuracy of GSC and Data Studio without the heavy time investment. It includes exclusive ways to slice and dice your data, like Page Groupings, to wow your clients. It covers all the data you need with exciting charts and graphs, eliminating the need for exports and templates.

4 Cost-Effective SEO Strategies that You Can Implement Right Now

Do you have a boss or client putting pressure on you to get results, but with a limited budget? How do you make your SEO dollars stretch the furthest? Any tactic will use resources. Whether internal or external resources are used, there’s always a cost to higher search rankings. So what are the most cost-effective SEO strategies?

Internal linking

The first of our cost-effective SEO strategies has the best price tag – it’s free!

Some of your pages already rank well in the SERPs, or they get more organic traffic than others. These high-ranking pages have “link juice.”

Links coming from pages with high search result rankings pass on some of their “juice” to the target pages. You can use these pages with more clout to elevate relevant content that doesn’t rank as well yet. This technique is commonly known as PageRank sculpting

While you’ll want to follow most best practices for link building, even internally, you can skip the “rel=nofollow” attribute in your internal links. These are, after all, links that you approve of.

Some SEO thought leaders recommend content silos. This is a good content marketing strategy for basic internal link building, as it automatically creates natural opportunities for links. 

However, you shouldn’t limit your links to content within the silo. Let’s consider an example.

Imagine that you’re a high-tech ecommerce retailer. Your content strategy may look like this:

Content Strategy - a cost-effective SEO strategy
Siloed content strategy

The black arrows should be internal links between the different pages, and they go in both directions. So your page on computers links to desktops and laptops, and your laptop page links back to the computer page, as does the desktop page. 

But that’s not enough. You should also link relevant content between silos, as shown by the red arrows in the image below:

Layer internal links on top of siloed content for a cost-effective SEO strategy
Internal links layered over siloed content

Note that some of the red arrows only go in one direction. Let’s say your page on desktops ranks highly. You can pass on some of the authority from that page to your weaker CAT6 page. 

You should find a natural way to link pages. Desktop and CAT6 have a natural connection in that you need a CAT6 to connect to Ethernet ports in your home or office. This improves the user experience, offering them relevant topics, and improves your SEO.

Internal Linking Works in Cost-Effective SEO Strategies

We’ve seen this work across industries and types of sites. A client ranked highly for niche long-tail terms with little volume and extremely high seasonality. One of their main category pages that focused on a broad and incredibly competitive keyword had minimal ranking but high search volume. 

We linked the long-tail terms internally to the broad category page, passing along that link juice. After a few months, the broad term had increased ranking slightly but grew traffic exponentially due to higher search volume.

White-hat Backlinking Program

Backlinks have been and still are a key component of PageRank. As the search engine algorithms have become more sophisticated and digital marketers have become more savvy, earning valuable backlinks has become a real challenge. 

Backlinking can be a very cost-effective SEO strategy when done correctly

You can’t rely on old SEO tactics for forums and comments on blog posts, even if they look like cost-effective SEO strategies. All of the old shortcuts no longer work

  • Blog and forum comments
  • Niche edits
  • Private Blog Networks (PBNs)
  • Paid posts labelled as guest posts

Social media is one option, but the real cost-effective SEO strategies are the same as always – finding sites that rank well in the organic search results, reaching out with high-quality content, and getting accepted.

With the massive growth of search engine optimization, it’s harder than ever to identify and connect with high-authority sites and bloggers to get a link. Those business owners are better versed in SEO than ever before.

Bulk link sellers work with a variety of small sites. Link builders like The Hoth or Fatjoe don’t usually get placements above a 50 DA (domain authority) because those high-quality sites don’t accept mass postings. 

Even with the challenges to a backlinking program, for most sites, it’s necessary. However, doing it internally is slow and will consume large amounts of resources that could be better used on other SEO tactics. 

The best way to get a backlinking program off the ground is to find an SEO agency with high credibility that has a proven record in link building. While this may have a higher initial cost, the long term ROI is impressive.

Content for Outbound Placement

The content you’re placing should be relevant to your industry. It doesn’t help a healthcare provider to be mentioned in an article on “Things to do in Nashville,” for example. Even if the healthcare provider is in Nashville itself, the focus of the article is on tourism, not medicine. This article would not be optimal for placement.

The articles should be high quality. “Spun” articles are bad for search rankings and for human eyes. Even items written by normal people can be badly written, poorly researched, redundant or boring. 

Look out for link builders that charge extra for good quality writing. If they have to specify “good English,” then their base writer pool is not native English speakers, and their “good English” pool is better than non-native, but not necessarily professional writers or journalists. 

You want an article that brings valuable information to the table, with a unique perspective and a voice that matches your brand. That’s not something you can reliably get for pennies per word. Any penalties to links due to poor quality content decrease the cost-effectiveness of your SEO strategy.

Calculating Cost-Effective SEO Strategies for Backlink Projects

How do we measure the SEO benefits of a backlink project? Calculating the SEO cost-benefit ratio can be based on a number of factors, like an increase in rankings, but metrics like conversions or bookings might be some of the most beneficial.

Assuming you have an average value for your goals, whether it be a shopping cart, an appointment booking, or a subscription, it’s easy to calculate the cost-effectiveness of backlinking. 

Most backlinking companies charge a monthly fee for a set of services. Backlinking takes time to show its full impact, so it’s smart to plan a 3-month lead time for an ROI. You’d calculate the increase in your goal value at the end of the plan, then divide by the cost of the services rendered.

LinkGraph has helped thousands of clients diversify their backlink profile among high-ranking sites in their market. Working with LinkGraph makes a white hat backlinking project into one of the most cost-effective SEO strategies possible. Cheap backlinking can cost more in the long run due to Google penalties due to bad practices.

Revamp Old Content

This classic content marketing strategy is great for big sites that have already covered a lot of target keywords. Google likes fresh content. As your landing pages age, their relevance declines. You can lose visibility in the search engine result pages if your content sits for too long. 

As Google’s algorithm improves and other players in the industry create content, your pages may get left in the dust. A 500-word article that ranked in 2015 will need to be expanded to cover developments in the industry and hold up against the competition.

Google is always trying to improve how its algorithm understands and classifies content. As AIs get better at understanding and creating natural language, your content will have to measure up. 

That means more focus into optimizing content before publication. Optimizing content isn’t just focusing on one keyword, but hitting the right frequency of related keyphrases and focus terms. Our page optimization tool helps you and your team create quality content that attracts both search engines and your human target audience.

But before you get to writing, you’ll want to check your keyword research. Why repeat this research if you know that your content ranked for Keyword A six months ago?

  • Searchers may use different terms
  • Keyphrase alternatives may have lower competition or bigger volume
  • Long tail keywords may have become more important
  • Better understanding of content from competitors
  • Avoid keyword cannibalism

Our Keyword Finder uses a proprietary algorithm to bring you fresher, more accurate keyword results. SEO tools that pride themselves on their expansive crawls also need time to complete those crawls, resulting in data that may be weeks old. You don’t want to rank for last month’s keywords. 

Tracking Performance on Content Revamps

This cost-effective SEO strategy can be done completely in-house or with external resources. Either way, measuring ROI for these types of projects is very straightforward. 

  • The page was ranking at X, driving Y traffic 
  • It dipped to ranking Z, lowering traffic to Q 
  • After the revamp, the content shot up to R, resulting in a S% increase in traffic

Make Your Page Schema-Friendly

We’ll end with a technical SEO suggestion. Schema or other structured data markups can boost not just your organic search ranking, but also clicks and conversions. 

Structured data lets search engines better understand the context of the page. The major change when you implement structured data is the possibility of rich snippets showing in organic search results. That includes reviews, address information, sub-pages, all within the results themselves. 

This additional information is critical for your potential customers, as it gives easy-to-process information on the results pages, increasing traffic and CTR without changing rankings. 

Schema is one of the best SEO practices for e-commerce sites. Star rating visibility in the organic results makes your listing stand out, even if it is a little further down the page. Positive ratings are a visual trust signal for your target audience. They’re also social proof that others have bought the product and been so excited by it that they were compelled to leave a review.

Obviously, you’ll want to work on encouraging customers to leave positive reviews. Just as a 5-star review is strong positive social proof, a low star rating will not help any of your SEO metrics. 

For local sites, structured data is a no-brainer. Not only does Schema present product reviews, but also location-based information, including events and maps. LinkGraph used structured markup to promote local auctions for a client in the automotive industry, increasing CTR.

Enhanced SERPs are also helpful in local searches and highly competitive terms. The additional information provided increases the listing’s real estate on the page, pushing out competitors and claiming space among information like maps.

Why aren’t more SEO specialists using structured data? There’s no evidence that rich snippets increase rankings in organic search, which is what most SEOs are focused on. 
Many SEO experts may know the basics of Schema but are out of their depth when it comes to the coding and technical aspects of search engine optimization. It would make sense to find SEO services with experience in structured data implementations to get the most out of this investment.

Measuring Cost-Effective SEO Strategies with Structured Data Campaigns

Since the objective for a Schema SEO campaign isn’t organic ranking but rather clicks, you’ll want to set your metrics around these objectives to accurately measure the impact of these SEO efforts.

The great thing is that you should be able to tie a direct economic value to your efforts. Even with the least amount of detail, you can apply an industry standard conversion rate to the number of clicks to estimate the results of this cost-effective SEO strategy.

Whether you’re into technical, on-page, or off-page SEO, there are cost-effective SEO strategies for your area of expertise. Internal linking and content revamp projects make your pages work harder for you. 

A white-hat backlinking program reaches out to share your site’s amazing content, increasing your rankings and traffic. Adding structured data allows search engines to better understand and present your page, especially helping e-commerce and local sites increase CTR. 

If you’re not an expert but see the potential value of these strategies, LinkGraph is an experienced partner with capacity to take on projects of any size. Let us help you increase rankings, CTR, or traffic without breaking the bank.

6 SEO Agency Tools to Accelerate your Client Growth Campaigns

SEO Agency Tools

For digital marketing professionals, having the right SEO Agency tools to execute a multi-tiered approach is key to growing your client base. As your clients’ websites improve in search appearances, their digital marketing and SEO needs will change. Without the right SEO software or different tools to execute your strategy, your clients may forgo your services and pursue a larger agency with more robust solutions.

The right SEO agency tools can also help you prove the value of your SEO agency services to your clients. Comprehensive SEO reports that include organic traffic, keyword rankings, conversion metrics, and analytics data are key. They can be the difference in clients choosing to stay with your agency for longer contracts or increase their digital marketing budgets.

These 6 SEO agency software tools will help you execute your strategy and provide the best services to clients. Whether you’re focused on on-page optimizations or growing your client’s site authority through off-site techniques, these tools will help you leverage every competitive edge.

Also, they will help you grow your client base and your own agency revenue.

#1: GSC Insights: A Real-Time Keyword Rankings Tool to Track SEO Progress

GSC Insights Keyword Position History GIF

The GSC Insights dashboard provides digital agencies a way to track keyword rankings for multiple domains. Many SEO companies rely on Google Search Console and Google Analytics to track the progress of their client’s campaigns. However, the limited dashboard design and visualizations leave a lot to be desired.

With LinkGraph’s GSC Insights, you can get more out of Google Search Console data. Some of the features include:

  • Keyword rank tracking for the entire history of your clients’ domains
  • Page Groupings feature to compare the performance of similar types of content
  • Understand the economic value of your clients’ organic traffic
  • Keyword Traffic by position to better understand HTML optimizations like page titles, meta descriptions, and CTR metrics
  • Granular, real-time data to perform SEO A/B testing and SEO research

The GSC Insights dashboard is built over Google’s API. This means the data is the most accurate picture SEO professionals can get of their clients SEO performance. The dashboard is the best SEO tool for tracking multiple domains. It will help your agency understand client search engine performance on a more granular level.

How to Get Started with the Tool

Once your client adds your SEO agency as a user in Google Search Console, you can link their GSC account with the GSC insights tool. After your client’s accounts are linked, the tool will populate with their website’s search metrics. You can track multiple websites in your account and share access with other members of your digital agency’s in-house team.

GSC insights will equip you with detailed information and powerful data to elevate the SEO services you provide to clients. When your SEO clients see how their keyword rankings and website traffic have improved over the course of their SEO campaign, they’ll be more inclined to trust your marketing agency or SEO pros to make informed decisions about their website.

How does GSC Insights compare to other SEO Tracking tools for agencies?

  • GSC Insights will show all of the keywords your clients’ websites rank for. SEO software like Ahrefs will only show a portion of organic keywords based on the limited SERPs that their bots crawl
Comparison between organic keywords in Ahrefs and LinkGraph's GSC Insights
  • Unlike other popular keyword tracking tools like Google Search Console, GSC Insights pairs SEO metrics with compelling visuals. This helps your clients see the growth your agency has helped them achieve over time
Historical keyword data in Google Search Console
Historical Keyword Data in Google Search Console
Historical keyword data in LinkGraph's GSC Insights
Historical Keyword Data in GSC Insights
  • By pulling real-time data from Google Search Console and Google Ads, the GSC Insights tool provides a more accurate picture of the economic value of your team member’s SEO optimizations. This helps you prove your value to your agency clients

#2: The SEO Content Optimizer: An On-Page SEO Tool to Help Your Clients’ Web Pages Rank

LinkGraph's SEO Content Optimizer

The SEO content optimizer helps your agency’s content writers and content marketers. They can use the tool to optimize your clients’ landing pages and blog posts for high-value keywords in any industry niche.

Many digital marketing agencies provide on-page optimization on a regular basis. Content optimization software can help streamline the content creation process for better and faster results.

The LinkGraph SEO Content optimizer software scans the first two pages of the SERP results for your clients’ target keywords. It then suggests Focus Terms to include into their web content. The proprietary content score provides a benchmark for how likely the content is to rank above a competitor’s website in the search engine results pages.

With the content optimizer software, your SEO business can achieve better rankings for your clients. Some of the unique features of the tool include the following:

  • Import your webpage content directly from any website url
Linkgraph's SEO Content Optimizer
  • Optimize web content for up to 5 keywords
5 keyword targets
  • See which of your competitors are ranking in the SERPs and using similar focus terms
LinkGraph's SEO Content Optimizer
  • Include suggested focus terms to improve your Content Score
Focus Terms in LinkGraph's SEO Content Optimizer

For any digital agency that provides content strategy at scale, our landing page optimizer is one of the best SEO tools to save your agency resources and a lot of time. Collaborate with other members of your content creation team on the same projects and get your clients web content ranking faster.

#3: Keyword Explorer: Simplify Keyword Research and Keyword Analysis 

LinkGraph's Keyword Explorer Tool

The Keyword Explorer provides the accurate data that SEO agencies need to identify the right keywords for their clients’ SEO campaigns. Use the Keyword Explorer tool to find the best keywords, generate content ideas, or find related keywords for your keyword or topic clusters.

The Keyword Explorer tool includes key metrics such as:

  • Global search volume: Know how many users are searching for the keyword
  • Cost-per-click: Know what advertisers are paying to target the keyword in a PPC campaign
  • Organic Difficulty: Know how competitive it is to rank for the search query
  • Related keywords: Find alternative keywords or long-tail keywords with similar search intent
  • Subtopics & Autocompletes: See the related subtopics and autocompletes for the keyword
  • Questions: See what questions users are asking that have a semantic relationship to the target keyword

LinkGraph’s proprietary organic difficulty score helps SEO professionals and site owners identify more ranking opportunities. Keyword metrics like Ahrefs’ Keyword Difficulty focus too much on how the number of backlinks and referring domains influences your client’s website. Our organic difficulty score focuses more on content-quality signals like the word count, topical depth, and comprehensiveness of the content.

LinkGraph's Keyword Explorer Tool

Some SEO experts have come to over-rely on Ahrefs’ metric. But you don’t want your new clients missing out on high-value keyword opportunities and organic search traffic because your agency’s SEO metrics were off-base. Help your current clients get the potential customers they seek with more accurate, simple, and comprehensive keyword research.

#4: Bulk DA Checker: Check Domain Authority Scores for your Clients’ Link Building Campaigns

Bulk DA Checker

The Bulk DA Checker tool equips your in-house link building team to easily check the domain authority score for multiple websites. With this SEO tool, you can ensure your link building outreach and deliverables come from websites that bring a lot of value to your clients’ baclink profiles.

The Bulk DA checker allows you to see the following metrics for up to 10 websites at a time:

  • Domain authority score
  • Page authority score
  • Number of referring domains
  • Subdomain spam score

For those agency owners that do link building at scale, this SEO tool can save you time and help make link building research more simple. Test out the free version of our Bulk DA Checker tool to see how simple link building project management can be.

#5: The Backlink Analyzer: Complete Backlink Analysis for Off-Site SEO Strategy

The Backlink Analysis tool is a great tool for any  SEO agency that offers link building campaigns to their clients. Agencies can use the backlink analyzer to track backlinks, referring domains, and the anchor text distribution of their clients’ websites. Agencies can also compare those metrics to their clients’ top competitors.

Our backlink analysis tool can equip your team to:

  • Perform competitor analysis and benchmarking
  • Identify toxic backlinks and generate disavow text
  • Evaluate topical relevance of webpages in comparison to competitors
  • Use backlink intersect to identify link building outreach opportunities
  • Analyze anchor text distribution of your clients and their competitors
  • Understand link building gap between your clients and their competitors
Toxic Backlinks Distribution
Toxic Backlinks
Topical Relevance distribution
Topical Relevance
Anchor Text distribution
Anchor Text Distribution

When it comes to competitor research and competitive analysis, a backlink analyzer tool is integral to helping your clients see the necessity of an off-site SEO campaign.

In comparison to other SEO tools like Semrush and Moz, the LinkGraph backlink analyzer gives your agency a more holistic picture of any SEO issues with your client’s backlink profiles. It also provides interactive, valuable data visualizations. This helps your agency provide actionable insights to your clients on how they can take their website performance to the next level.

The Backlink Analyzer is a favorite SEO tool of many marketing professionals. It is a better way to visualize and evaluate your clients’ backlink data. Off-site strategy is an essential part of good SEO. Agency owners who want to offer more off-site solutions to site owners will benefit from the relevant information and data analysis of this valuable tool.

#6: Local Search Results: See Local SERP Results for any Geographic Location

Local Search Results tool

The Local Search Results tool is a useful tool for any marketing agency that provides local SEO strategy to local businesses or business owners. Simply type in the location, search term, and device. Then, see what searchers from that geographic region are seeing as the top-ranking SERP results.

SEO agencies often provide marketing strategy and search engine optimization services to clients from outside their geographic region. This basic but powerful tool helps provide quick insight into local competition for location-based search terms.

Why LinkGraph’s Suite of SEO tools is right for your SEO Agency

The right SEO platform or toolkit can have major benefits for a marketing agency. Improved workflow, detailed client reports, reliable data sources, and automation can save hours of work. It can also help you produce better results.

Successful digital marketing strategy has many moving parts. With LinkGraph SEO Insights, your agency can execute all of them more easily and all from a single platform.

Your SEO Agency can access a free trial to see why LinkGraph’s SEO Insights is one of the best SEO platforms available. Improve your clients SE ranking and visibility with the help of our platform. By doing so, you’ll improve your own agency revenue and client retention.

LinkGraph also provides white label SEO at scale. If there are SEO solutions that your agency would like to offer your clients, LinkGraph has you covered. We wh