If you are in the early stages of implementing an SEO strategy, you probably already know how important quality backlinks are in your website’s ability to rank in search engine results. But what you might not know is the significant impact that the anchor text of your backlinks has on your SEO performance. Just like…

It wasn’t all that long ago that choosing a new doctor or therapist relied heavily on positive reviews from friends and family. Alternatively, many potential customers simply selected a medical provider through their healthcare plan and hoped it was a good choice. A little further back in time, people walked their fingers through a thing…

One of the debated topics among marketing professionals is the role that content length plays in search engine performance. Many SEO experts argue that longer content is better, and rightly so. There is a breadth of research that shows a direct correlation between word count and rank. For the most part, the data is consistent:…

Search engine optimization is an important marketing tactic for dental professionals.  A SEO-optimized online presence is key to attracting new patients to your dental practice. Optimizing your website using the words and terms that searchers use most often when looking for dental care can help make the phones ring and bring new patients to the…