Keyword can be a bit of a misnomer in SEO. In SEO keyword really means search term. Search terms CAN be individual words (i.e. car), but are often phrases (i.e. used car). The longer the search term, the more specific a user’s search tends to be. For example, used toyota camry is a much more…

SEO’s Central Concept SEO or Search Engine Optimization is about creating content that provides value to your audience and then making that content easy to find. Content doesn’t have to mean written content, content can be rich media (images, GIFs, video, audio, etc), products, tools, services, forms, anything a person might be looking for and…